MxMIndia

Category: ADVERTISING

  • As a tradition every year, the agency celebrates Women's Day with fun- filled activities at the group's offices across the country

    DDB Mudra West pays tribute to ladies with ‘Phenomenal Woman’

    By A Correspondent

     

    DDB Mudra Group celebrated Women’s Day with with a film featuring the women of the agency.

     

    The two-minute film features over 60 female employees of DDB Mudra West from various functions. All the ladies have been showcased doing things they are passionate about; be it boxing to just taking selfies. Speaking on the initiative, Rajiv Sabnis, President and Managing Partner, DDB Mudra West, said: “This is our tribute to women power in DDB Mudra. We are an equal opportunities’ employer and this is a great day to specially thank all our female colleagues for their stupendous contribution to our business.”

     

  • Blurring the lines between performance and style, Puma’s new Sportstyle platform introduces street-ready and technically progressive products for those who aspire to own their looks, their city and the moment

    Puma ‘Runs the Streets’ promoting its new offering in India

     

     

    Sportswear brand Puma has just launched its new ‘Run The Streets’ campaign in India. This campaign speaks to go-getters who follow their instincts and live life at full speed. The ‘Run The Streets’ campaign, while rooted in performance, is also a celebration of street style and street culture. It is about following your instincts and never the crowd, nurturing the limitless ambition and passion in you and running your city streets on your own.

     

    ‘Run The Streets’ was launched globally in November 2016 with the announcement of Abel Tesfayea.k.a ‘The Weeknd’ as the face of the campaign and PUMA’s new creative collaborator.  His long list of musical achievements including Grammy wins and Academy Award nominations along with his laidback, streetwise style and swagger made him the right fit to headline this campaign.

     

  • The thought-provoking video is a montage of questions most young girls have asked their mothers at least once in their lives but never got a clear answer to

    Tata Tea’s latest Jaago Re film on Women’s Day makes a hard-hitting point

    By A Correspondent

     

    Just weeks after the launch of the Tata Tea Jaago Re 2.0 campaign “Alarm Bajne Se Pehle Jaago Re” that urges people to act before unfortunate incidents occur, Tata Tea Jaago Re released another film on International Women’s Day raising a hard-hitting point that if we, the current generation, react only when issues escalate, then the generation that comes after us will bear the brunt of our reactionary behavior.

     

    The thought-provoking video is a montage of questions most young girls have asked their mothers at least once in their lives but never got a clear answer to.

     

  • Having flooded the Indian market with its unique offerings, and further getting celebrities to endorse them, Gionee has emerged as a favourite brand of Indians

    Mullen Lintas Delhi makes Virat bat for Gionee’s 1.25crore customers

    By A Correspondent

     

    To celebrate the feat of getting 1.25 crore users, Gionee has announced the launch of a nationwide integrated campaign that has been conceptualised and executed by Mullen Lintas Delhi. The objective of this campaign is to announce this unique milestone and also let the consumers know about Gionee’s stature amongst its competitors.

     

    To promote this milestone to the masses, Gionee has bought onboard Indian cricket captain Virat Kohli. Commenting on the initiative, Nomit Joshi, Marketing Head, Gionee said: “Gionee has reached a milestone with a 1.25 crore patron base in India and the Indian cricket skipper who is creating new milestones and records was roped in as brand ambassador. The captain’s arrival on-board allowed us to highlight our milestone and also the partnership was mutual.”

     

    Sharing his outlook on the association, Shriram Iyer, National Creative Head, Mullen Lintas said: “Gionee and Virat Kohli – both ambitious, both hardworking and currently both are on an exciting trajectory in their own respective fields. We believe it’s a perfect match to begin a great partnership.”

     

    Adding his views, Syed Amjad Ali, Executive Director, Mullen Lintas Delhi says: “The campaign is aimed to make a big announcement. At the same, getting Virat Kohli on board illustrates Gionee’s leadership ambition. He is clearly a role model today and inspires millions of people. It’s one of the finest partnership in the recent times. To begin with, this campaign announces Gionee’s achievement of getting 1.25 crore smartphone users. There are many more lined up and will be unveiled soon.”

     

  • Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft

    Platinum Outdoor shows might of Tata Hexa

    By A Correspondent

     

    After the high decibel launch of the Hexa, Platinum Outdoor and Tata Motors curated a special stunt to add to the blitz. The Tata Hexa towed a Boeing 737-800 aircraft weighing 42 tonnes at the Delhi airstrip.

     

    Commenting on the feat, Vivek Srivatsa, Head of Marketing, Passenger Vehicle Business Unit, Tata Motors, said, “We are delighted to have completed this remarkable challenge with our newly launched Hexa. This is the first time in India that a vehicle has towed a significant mass, creating a national record.”

     

    Said Dipankar Sanyal, CEO, Platinum Outdoor: “We always aim to come up with innovative executions for all Tata Motors brands and we are very excited with this latest one which also highlights the features of the car.”

     

  • While Nayyar would report to Mohan even earlier, Sen's reporting changes from Juan Rocamora to Vishnu Mohan

    Havas unites creative and media. Vishnu Mohan to head India & SE Asia. Anita Nayyar & Nirmalya Sen roles unchanged

    By A Correspondent

     

    Effective immediately Havas Creative Group and Havas Media Group will be a combined unit, as separate business units but under one P&L.

     

    The process of the unification has been in the works for long, but now it impacts the APAC region.

     

    How does it impact India? Well the veteran Vishnu Mohan will now take charge of both media and creative for India and the rest of South East Asia. The India heads – Anita Nayyar and Nirmalya Sen – will continue in their respective roles. In fact Nayyar would report to Mohan even earlier, only Sen’s reporting changes from Juan Rocamora to Vishnu Mohan.

     

    Look out for updated report later in the day

     

  • OLX releases new brand campaign derived from latest trends & consumer insights

    Six months is all it takes to undergo change, affirms OLX in latest campaign

     

     

    OLX has announced the launch of its latest brand campaign that has gone live on television and digital, and will be amplified across radio, social media, and out-of-home in the coming weeks.

     

    Known as the ‘6 Months Break-Up Challenge’, the campaign urges people to sell pre-owned goods that they haven’t used for at least six months. The campaign is based on the insights gathered from CRUST (Consumer Research on Used-Goods and Selling Trends), OLX’s annual consumer survey to understand user behaviour towards used goods, as well as other consumer trends.

     

    According to CRUST 2016, conducted by leading research firm IMRB, stocking is the most common activity pertaining to pre-owned goods, and Indians are stocking unused goods to the tune of ₹ 78,300 crores in their homes. The survey had also revealed that 37 per cent of the respondents cite the age-old excuse of ‘I’ll use it one day’ as their top reason for stocking used items.
    Said Amarjit Singh Batra, CEO, OLX India, ​​“There are still so many people in India who arestocking things they have no use for under the excuse that they’ll use it one day. This leads to inefficiency in our lives, in the economy, and in our society. The Rs 78,000 crore of pre-owned goods being stocked in Indian homes has the potential to find its way back into the economy and into our lives, but it’s lying idle and being wasted. We want India to unlock the potential of these pre-owned items by looking inside their homes. This will help bring about a bigger change by letting us consume more judiciously and wasting less.”

     

    Conceptualised by Lowe Lintas, the ‘6 Months Break-Up Challenge’ campaign focuses on both the buyer and the seller, highlighting the ease and the convenience of the hyper simple buying and selling experience in a trusted environment.

     

    Said Naveen Gaur, President, Lowe Lintas: “In this campaign, we wanted to continue the journey we had started with in our last campaign, where we managed to pitch the brand in a cooler, younger, and trendier way to the youth. Our task here was to make people realise that everyone had something or the other lying around that they were not using on a regular basis.  We wanted to seed the behaviour of selling these lesser used goods rather than letting them become a blind spot. The creative idea was to encourage the audience to take up the 6 months’ challenge, where they could identify things that they had not engaged within 6 months, and then “break up” with those things by selling them on OLX.”

     

     

  • Publicis Ambience, the agency on the brand, has conceptualised and executed the campaign

    HDFC MF’s fight against cancer in new TVC

    By A Correspondent

     

    HDFC Mutual Fund has launched its third fund in the series of Charity Fund for Cancer Cure to highlight the role of charity towards the struggles of the families of cancer patients. The fund was initially launched in 2011 as HDFC Debt Fund for Cancer Cure and subsequently again in 2014.

     

    Through the story of the fireman and his little daughter, the ad conveys the message that there is no better return on investment than saving a life. Publicis Ambience, the agency on the brand, has conceptualised and executed the campaign.

     

    Speaking about the campaign, Shyamali Basu, Senior VP and Head of Products, HDFC Asset Management Company said: The unseen struggles of cancer patients are unimaginable, more so of the families who can’t afford their treatment. Through this one of a kind fund, we make concerted efforts in aiding this cause to the fullest. Publicis Communications has done a great job in delivering the message through a simple and impactful ad.”

     

    Bobby Pawar

    Added Bobby Pawar, Managing Director, Publicis Communications South Asia: “Very rarely do you see a company believe in a cause that they create a product that supports it. All of us must salute HDFC Mutual Fund for not only conceiving the Charity Fund for Cancer Cure, but also making it a successful endeavour. One that has employed the investment savvy and the philanthropy of high net worth individuals for the benefit of thousands of cancer victims and their families.”

     

     

    Jigar Fernandes

    Said Jigar Fernandes, Executive Creative Director, Publicis Ambience: “We realised that a fund like this might get more takers from the 35 plus age group, who might be parents themselves. Hence the story of a parent struggling to save his child, and the urge to help more parents like him in their fight against cancer.”

     

  • Organic Harvest's new ad campaign promotes the belief that the closer you are to the nature, the better it is for your beauty regime

    Organic Harvest urges consumers to get closer to nature

     

     

    Organic Harvest has rolled out its first advertising campaign recently. The communication campaign is in line with the brand’s claim of making beauty products which speak of nature in its purest form. Organic Harvest’s new ad campaign promotes the belief that the closer you are to the nature, the better it is for your beauty regime.

     

    Speaking about the campaign, Rahul Agarwal, CEO, Organic Harvest said: “Organic Harvest is not just a beauty care range, it is a lifestyle. It’s about diversifying the way you view beauty and personal care sync with nature.We were very clear about our positioning. It was important to showcase the essence of the brand and also the promise it holds towards the target segment.

     

    Talking about the marketing strategy, he further added, “The personal care industry is flooded with numerous brands, however, there is still niche in the industry. The diversification strategy of choosing different mediums was a big decision, as it was important to evaluate and understand each medium keeping in mind our target audience. We want to make Organic Harvest- an aspirational brand and through this campaign we shall be able to build maximum exposure for our products, consequently, gaining the market attention.”

     

  • Telecom and technology splits into focused Consumer Technology and Enterprise Technology practices

    Genesis Burson-Marsteller adds new specialised practices

    By A Correspondent

     

    With a continuous endeavour to address evolving client needs, Genesis Burson-Marsteller has announced an expansion in its public relations practices. The Telecom and Technology practice has been bifurcated into ‘Consumer Technology’ and ‘Enterprise Technology’. Growing the canvas, Sports and Entertainment sector get focus with renaming the Brand and Consumer practice to ‘Brands, Sports and Entertainment’. The other practices continue as Corporate and Financial and Health and Wellness.

     

    The consultancy also announced the appointment of new India Practice Chairs (IPC) – Piyal Banerjee for Consumer Technology, Shivaram Lakshminarayan for Enterprise Technology and Dolly Tayal for Brands, Sports and Entertainment respectively.

     

    Said Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Founder, Genesis Burson-Marsteller: “Over the past 25 years, Genesis Burson-Marsteller has pushed boundaries and pioneered ways to add value and build strong partnerships with our clients. With the communications landscape fast evolving and the sports, entertainment and technology industries clocking in positive growth, we are happy to be ahead of the curve by offering in-depth domain knowledge and insights to our clients through our five specialised practices.”

     

    “We are proud of Piyal Banerjee, IPC for the Consumer Technology practice and Shivaram Lakshminarayan for taking on the mantle of Enterprise Technology practice. They have been a key part of our journey and I wish them all the very best in their new roles. We also welcome back to the Genesis Burson-Marsteller family Dolly Tayal to lead Brands, Sports and Entertainment,” she added.

     

  • The seventh edition of the awards will happen at the Famous Studios in Mahalaxmi today (March 15)

    Olive Crown Awards to be presented today

    By A Correspondent

     

    The India chapter of the International Advertising Association (IAA) brings back its annual green property:the Olive Crown Awards. The awards will take place at the Famous Studios in Mahalaxmit oday, March 15 and will start at 7pm.The jury of the Olive Crown Awards 2017 was chaired by KV Sridhar of Hyper Collective and included includes Carlton D’silva of Hungama Digital Services, Sonal Dabral of DDB Mudra Group India, Malvika Mehra of Tomorrow Creative Lab and Raj Nair of Madison BMB.

     

    Speaking about the initiative, Neeraj Roy, President, IAA India Chapter said, “It is exciting to receive so many innovative campaigns as entries for the Olive Crown Awards this year, and we are glad to see that the vision behind this initiative is being taken forward with every edition. This year as well, we have had a tough time shortlisting winners during the Jury Meet. With 20 categories and an overwhelming response, we look forward to presenting the awards on Wednesday, 15th March.”

     

    Added K V Sridhar, Founder & Chief Creative Officer of Hyper Collective and Jury Chair of Olive Crown Awards 2017: “This year as well, we have received some exciting entries which has made our job that much more difficult. We have seen over the past 4-5 years that brands are doing well. Keeping that in mind, we can say that both, the brands and the agencies are committed to this cause.”

     

  • The artists and art students painted art and personalities on the theme of Pune's glorious and rich heritage

    Kokuyo Camlin transforms Pune station with help from artists

    By A Correspondent

     

    More than 200 artists and art students from across Pune were roped in by Kokuyo Camlin in an initiative with the Central Railway to paint certain designated sections at the Pune railway station. Keeping up with its legacy of popularising art among the masses, Kokuyo Camlin joined hands with Central Railway to beautify Pune Railway Station.

     

    The artists and art students painted art and personalities on the theme of Pune’s glorious and rich heritage. These works of art were created on March 11 and 12, 2017. Said Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd: “Kokuyo Camlin has always supported efforts to promote art and take it to the people.  So when Central Railway authorities came up with this idea of adding an aesthetic touch to Pune Railway Station, we thought this was a great opportunity to not only support this cause but also help in the design, development and implementation of this initiative. We are extremely thrilled with the results and our association with Central Railway.”