MxMIndia

Category: ADVERTISING

  • The media agency network has has grown from Rs 150 cr in 2006 to Rs 3500 cr in 2015

    It’s a Perfect 10 for Havas Media Group in India

    By A Correspondent

     

    Havas Media Group has completed a decade of existence in India and when it did that on August 17, it launched a campaign hashtagged :#HavasTenOnTen.

     

    #HavasTenOnTen will be celebrated by its 400-member team spread across Gurgaon (where it is headquartered), Mumbai, Pune, Bengaluru, Kolkata, Hyderabad.. over the next 10 days culminating with a big event in Agra. “The campaign aims to reflect on its past, present and future – Rewind, Relive & Reveal, notes a communique The employees have been engaging with themselves, co-workers and clients through a series of activities each day to recognise their contributions that hastogether made Havas a TenOnTen in every domain.

     

    Highlighting the rationale for the TenOnTen campaign, Havas Media highlights that it has grown from Rs 150 cr in 2006 to Rs 3500 cr in 2015. From a mere 40 people to over 400 today and rom four to 100+ clients today.  Havas has been the growth leader growing three times the market over years and is ranked among the Top 5 media agencies in India today by RECMA, the internationally recognised benchmarking standard for media agencies. RECMA has also rated it as a “VERY GOOD” agency.

     

    Anita Nayyar
    Mohit Joshi

    On the occasion of its 10th anniversary, Anita Nayyar, CEO, Havas Media Group, India and South Asia unveiled the #HavasTenOnTen logo and said, “Havas Media has scored a Perfect 10on10. It has grown exponentially in India over the last decade and that gives me a lot of personal satisfaction. We all have strived hard to build it to this scale together and we are very proud of it. Am sure this momentum will only increase over years.”

     

    Added Mohit Joshi, Managing Director, Havas Media Group, India: “It has been an inspiring journey.Over the years, Havas Media has carved a niche for itself as a Smart Agency.Today we celebrate #HavasTenOnTen.We will continue tobuild meaningful connections with our clients and employees through active engagement. Look forward to #Havas20on20.”

     

  • The film opens on a group of four jelly bears on a plane

    FCB Ulka crafts a new campaign for Candyman Jellicious Jelimals

    By A Correspondent

     

    ITC Foods has unveiled a new television campaign for Candyman Jellicious Jelimals conceived by FCB Ulka, Bangalore. The film opens on a group of four jelly bears on a plane. One of the Jelimals, Maddy Mango, tries to pull a fast one on his friends and steal the fruits on the plane, while his friends are fast asleep.

     

    To Maddy’s horror, an alarm is triggered and a trap door opens beneath him through which he begins to free fall. Meanwhile, his friends are awakened by the alarm and try to devise a plan to rescue their friend. Smarty Strawberry, the group leader, gets an idea and uses the basket of fruits to surf through the clouds to rescue a free falling Maddy, before he uses Punky Pineapple’s bandana as a parachute. The parachute floats in the sky to form the Jelimals pack.

     

     

    Swati Bhattacharya
    Menaka Menon

    Speaking about the new film, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said, “This film is about that element of fun and adventure that kids love. It tells us the tale of how the four Jelimals got on to the pack, with their make-shift parachute and their basket of fruit.”

     

    Menaka Menon, Vice President – Bangalore, FCB Ulka, adds, “This film introduces the Jelimals to the viewer. Instead of just being about four flavours of jelly bears, it spins a yarn around the four characters that are the jelly bears. The story builds on the whole friendship and adventure angle, something that appeals to the target audience.”

     

  • This is Essence's fifth APAC office and the India ops will be supported by Maxus

    GroupM digital agency Essence enters India

    By A Correspondent

     

    Essence, a global digital agency that was acquired by GroupM in November 2015, has announced the kickstart of operations in India with the opening of its office in New Delhi NCR. This will be the agency’s fifth office in the Asia Pacific (APAC) region and the third to open its doors this year. Essence, billed as the largest buyer of digital media, is GroupM’s fifth global brand.

     

    To help ease its transition into India, Essence turned to Maxus, a GroupM agency in India.  The unified Essence-Maxus team will be based out of the GroupM Delhi office.  In addition to transferring several existing Essence and Maxus employees to fill relevant positions, the agency is actively recruiting to hire local, outside talent for roles across the account management, strategy and planning, advertising operations, biddable and performance disciplines. Kunal Guha, client partner and head of strategy, APAC, is serving as the Essence office lead, reporting into Kyoko Matsushita, CEO of APAC.

     

    “We are delighted to bring Essence into India at a time when more and more clients are looking at cutting edge digital media solutions for their brands. With their very focussed approach they have built deep client engagements globally. Our digital offering in India is further strengthened by their opening of an office here,” said CVL Srinivas, CEO, South Asia at GroupM.

     

    “Just over three years ago, Essence opened its first APAC office in Singapore,” said Matsushita.  “It’s incredible what we’ve been able to accomplish in such a short period of time.  Working with innovative clients has helped Essence unlock opportunities to bring digital innovation to the region.  We see even more opportunity in India and are excited to align with GroupM as we navigate this crucial market.”

     

  • Her last stint was with Ogilvy Soho Square as VP & Head of Office, with brand engagements such as Himalaya Herbals, Bangalore International Airport, Air Asia and Diageo

    Ganga Ganapathi joins Orchard as Sr. VP & Branch Head for Bangalore office

    By A Correspondent

     

    Ganga Ganapathi has joined Orchard Bangalore as Sr. Vice President & Branch Head.

     

    Ganga joins Orchard with 18 years of experience, with eight years in advertising following which she spent five and a half years at HP Global Analytics. Ganga’s advertising stint began with DDB Mudra & Ogilvy where she worked on brands such as IBM, TTK Prestige, Titan, Lenovo and Diageo. In 2013, she moved back to Ogilvy as Vice President of the IBM global business. Her last stint was with Ogilvy Soho Square as VP & Head of Office, with brand engagements such as Himalaya Herbals, Bangalore International Airport, Air Asia and Diageo.

     

    Speaking about her new role, Ganga Ganapathi, Sr. Vice President & Branch Head, Orchard Bangalore says, “For me, joining Orchard has meant buying into an audacious dream, a dream where the foundations have been laid and now need building upon. After so many years spent in advertising, one grows to love the business for everything that it can be, and must be. I’m hoping to make a difference to this wonderful world we love (or love to hate) while also achieving some ambitions that are very close to my heart in the space of growing people, storytelling and concrete business impact.”

    Apart from her day job, Ganga is actively involved in the #saveRCauvery campaign, and campaigning for greater gender diversity in the corporate world.

     

    Speaking about Ganga’s new role at Orchard, Kaizad Pardiwalla, Chief Operating Officer, Orchard Advertising says “Ganga has extensive experience in the advertising industry, having worked on well-known brands such as Diageo, Lenovo, IBM, Air Asia, Himalaya. Orchard is an agency with tremendous upward momentum and is constantly delivering discontinuous business growth for our clients through our philosophy of Culture Hacking (leveraging strong and relevant cultural insights to fuel brand growth). Orchard today is recognized as a #GreatPlaceToGrow for both, brands and its people. And I am delighted for a talented and creative professional like Ganga to get on board and drive our vision and purpose further.”

     

    In her new role, Ganga will be replacing Neha Contractor, current Branch Head & Vice President at Orchard’s Bangalore office. Neha who joined Orchard in March 2014 will be moving onto another role within the group.

  • Hindustan Unilever bagged five awards, followed by LG with 3 wins, and Mondelez & Coca-Cola with 2 wins each

    HUL tops Zee Mindspace Awards winners

     

    By A Correspondent

    Video by Santosh Jangid

     

    On Saturday, amidst a cross-section of the advertising and marketing fraternity, Zee Entertainment Enterprises Limited announced the winners of the first edition of ‘Zee Mindspace Awards’ with the aim recognising brands that have captured maximum ‘MindSpace’.

    Hindustan Unilever led the awards tally with wins across five categories, followed by LG Corp with three category wins, Mondelez and Coca-Cola with two category wins each. The winners were decided on the basis of a nationwide survey that was carried out by Nielsen, evaluating 288 brands across 36 categories. The awards ceremony was held on the second (and last day) of #ZeeMelt 2016.

    https://www.youtube.com/watch?v=zJEcze7oMls

    Speaking at the awards function, Punit Goenka, MD & CEO, ZEEL said, “Zee Mindspace Awards is a property which gives marketers a true reflection of their efforts sown in building brands. The very essence of the awards is its USP – the winners are not chosen by a jury but by the consumers themselves. The structured research conducted across the nation by Nielsen has empowered the consumers to select the most recalled brands as the winners, in a unique and transparent process. Congratulations to all the deserving winners!”

     

    Said Sunil Buch, Chief Business Officer, ZEEL who spearheaded the initiative, “For any brand to get into the Mindspace it requires all the elements of marketing and sales to come together. Today there are standalone awards for creativity, marketing, media etc. but none that holistically represents the orchestra required to get into and stay in the mind of the consumer. The Zee Mindspace Awards 2016 are the first to recognise the success of all the elements that go into occupying the Mindspace.”

     

    Added Prashant Singh, Managing Director, South Asia, Nielsen: “Zee Mindspace Awards is the first forward-looking, future-oriented awards property that looks at not just a part of the marketing process, but at the entire outcome. After an extensive online survey of over 12,000 consumers, it was impressive to see which brands in India command the maximum consumer ‘mindspace’ based on our parameters of top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates.  Congratulations to these winners who have managed to carve the maximum mindspace in consumers’ minds.”

     

    The awards event was hosted by actor and television presenter, Gaurav Kapur

     

    List of winners of ZEE Mindspace Awards 2016 across categories:

    Category

    Brands

     

     

    Air Conditioners

    LG

    Airlines

    Air India

    Banks

    State Bank Of India

    Bathing Soap

    Dove

    Biscuits

    50-50

    Cereals/Oats

    Kellogg’s

    Chocolates

    Dairy Milk

    Cold Beverages (Aerated)

    Coca-Cola

    Cold Beverages (Non Aerated)

    Maaza

    Confectionaries (toffee, gums, mint)

    Cadbury Choclairs

    Deodorants

    Fogg

    Fabric care items [Washing powder/soap, fabric softeners]

    Surf Excel

    Face Wash

    Himalaya

    Fast food chains

    McDonald’s

    Four-Wheeler

    Maruti Suzuki

    Hair Color and Dyes

    Garnier

    Hair Oil

    Parachute Advansed

    Life Insurance

    LIC

    Mobile Service Providers

    Airtel

    Mobile/Smartphones

    Samsung

    Moisturizer/Body Lotion

    Vaseline

    Mosquito Repellents & Home Insecticides

    Good Knight

    Noodles/Pastas

    Maggi

    Online Shopping

    Flipkart

    Packaged Savoury Snacks (chips, extruded snacks, bhujiyas/ namkeens)

    Lay’s

    Paint

    Asian Paints

    Refrigerators

    LG

    Shampoo & Conditioner

    Dove

    Skin Cream

    Pond’s

    Tea/Coffee

    Tata Tea

    Toothpaste/Toothbrush

    Colgate

    TV Sets

    Sony

    Two-Wheeler

    Honda

    Tyres

    MRF

    Washing Machine

    LG

    Water Purifiers

    Aquaguard
  • In his new role, Mahendra will be responsible for data and technology duties within the Product team at Mindshare

    Mindshare appoints Mahendra Upadhyay as Head of Data & Technology

    By A Correspondent

     

    Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data & Technology.

     

    In his new role, Mahendra will be responsible for data and technology duties within the Product team at Mindshare. While he will operate out of the Mumbai office, Mahendra will also regularly be involved with the Bangalore and Gurgaon office and will be reporting in to M A Parthasarathy (MAPS), Chief Product Officer, South Asia, Mindshare.

     

    M A Parthasarathy, Chief Product Officer, Mindshare – South Asia, commented on the appointment, “We are very pleased to have Mahendra on board. We have a clear agenda to create category and client solutions powered by data & technology. We recognize the need for very different skill sets to drive this. Mahendra has a proven aptitude to create clarity & drive innovation through data. He has delivered growth & business results across categories. We have full faith that his passion for data and technology will ensure that Mindshare continues to deliver revolutionary solutions that significantly impact business results.”

     

    Commenting on his new role, Mahendra Upadhyay said, “I am both honored and excited to be a part of the Mindshare family. I strongly resonate with Mindshare’s values of speed, team work and provocation and am eagerly looking forward to work alongside a fabulous team and help redefine standards”

     

    Mahendra brings to Mindshare a rich experience of over 15 years, 12 of which have been in the Data and Technology space. He has worked with companies like SAS India Pvt. Limited, Reliance Retail Ltd, Bharti Telenet Limited – AirTel etc. He has expertise in various facets of Business Information Management with strong emphasis on Data Management (Integration, Migration, Data Quality, Data Governance, Master Data Management and Performance Management) and Customer Analytics

     

     

  • All will report to Group CEO and MD Madhukar Kamath

    DDB Mudra beefs up top deck: Vineet Gupta is CDO, Aditya Kanthy is COO. Gour Gupta is ED & CEO, MudraMax

     

    By A Correspondent

     

    The DDB Mudra Group has announced the appointment of Vineet Gupta, Managing Director, 22feet Tribal Worldwide as Chief Digital Officer and National Planning Head Aditya Kanthy as Chief Strategy Officer. Both will report directly to Madhukar Kamath, Group CEO & MD.

     

    “In our endeavour to partner our clients towards profitable growth, we have observed that every aspect of the DDB Mudra Group’s work from brand building to promotions design, from developing media strategies to event management is being transformed. These appointments recognise the strategic importance of data and digital technologies to our business. Vineet and Aditya will now work with me alongside Sathyamurthy Namakkal, President, DDB MudraMax Media and my other senior colleagues to build the organisation for a future where business results, data and digital are at the heart of creativity, strategy and execution,” said Kamath.

     

    A St Stephen’s and MICA alumnus, Aditya Kanthy, has spent 15 years with the DDB Mudra Group. During his journey from  an Account Executive to the National Planning Head, Kanthy has worked closely with Madhukar Kamath in transforming Mudra from a mere Advertising Agency to one of India’s largest Marketing Services Group. He has been featured in the BusinessWorld cover story on the ‘Best and Brightest in Indian Advertising’. He has contributed to building the agency’s reputation for creativity and effectiveness with over a dozen wins across categories at various awards and industry forums.

     

    Quoting on his new role, Kanthy said, “Digital technologies are transforming every aspect of our client’s business from brand building to buying. I’m looking forward to help build the DDB Mudra Group for the future, where Data and Digital are at the heart of creativity and strategy. We’re already seeing glimpses of this in the composition, structure and work of our teams that are partnering J&J, Royal Enfield, VW, Future group, SAP and USL among others. As a group, we are constantly exploring new ways of working together and learning new skills. It’s a massive opportunity and we’re ready to take it.”

     

    A passionate digital marketer, Vineet Gupta, has close to a decade of experience in the Marketing & Media space.  As Managing Director at 22feet Tribal Worldwide, he has been responsible for spearheading the aggressive growth plans and in consolidating 22feet Tribal Worldwide’s position as the leading Digital Marketing solutions company in India.

     

    Before establishing 22feet Tribal Worldwide, Gupta was the India Marketing Lead for Microsoft Advertising wherein he led the initiative of driving and maintaining market and brand leadership for Microsoft’s B2B brand – Microsoft Digital Advertising Solutions, as well as B2C brands such as MSN & Windows Live (Hotmail, Messenger, Spaces). He has also been associated with Star TV and Café Coffee Day in his earlier stints.

     

    Said Gupta who will be taking up his new role as CDO in addition to his existing position as Managing Director, 22feet Tribal Worldwide said, “Data and Digital offer tremendous growth opportunities for our own business and for our clients. I look forward to collaborating with teams across the DDB Mudra Group to help identify and strategically scale these opportunities. The DDB Mudra Group is well poised to offer a strong and differentiated point of view and I am excited.”

     

    Also joining DDB Mudra Group is an industry veteran and OOH specialist, Gour Gupta. He takes over DDB MudraMax’s portfolio of OOH, Events & Experiential as its CEO.  Gour Gupta will also be an Executive Director of the DDB Mudra Group.

     

    A Jadavpur University graduate, Gupta has over two decades of experience in the industry. In the past, he has been the founder of two very successful OOH Agencies. He helped set up Kinetic (erstwhile Portland, a WPP OOH Agency) and went on to become its Country Head. He then co-founded Platinum OOH with Sam Balsara. Under Gour’s leadership, Platinum became one of the most profitable and fastest growing company in Madison World.

     

    Gour Gupta, who as the Head of Ignite Mudra, one of India’s fastest growing OOH Agencies, has already built a very successful JV for the DDB Mudra Group said, “DDB Mudra Group is truly a well-diversified Marketing Services Group. The growth plans for the OOH, Events & Experiential businesses are both interesting and challenging. In Sanjay Shukla, the President in DDB MudraMax, I have a very able ally. I look forward to leading a very strong and committed team that is already in place. This is one journey that I will cherish.”

     

    Added Kamath on Gupta’s appointment: “Gour Gupta started his agency career with Mudra. I am thrilled to welcome him as the ED of the DDB Mudra Group and the CEO of our OOH, Events & Experiential businesses. He has been a wonderful partner in our Joint Venture. With the entrepreneurial zeal and experience of Gour in the OOH business and with the proven expertise of Sanjay Shukla in the Events and Experiential space, DDB MudraMax will be a formidable agency to reckon with.”

     

  • She will complement iProspect's growth plans as she takes on the lead responsibility of servicing the company's clients in the Indian market

    Divya Ajitkumar joins iProspect appoints

    By A Correspondent

     

    Divya Ajitkumar

    iProspect India has announced the appointment of Divya Ajitkumar as Associate Vice President – Client Services. A digital marketing veteran, Ajitkumar comes with a decade-long work experience. She will strategically complement iProspect’s aggressive growth plans as she takes on the lead responsibility of servicing the company’s clients in the Indian market.

     

    Said Vivek Bhargava, CEO, iProspect India: “We gladly welcome Divya to the iProspect team, especially at a crucial juncture wherein we look at accelerating the company’s growth. We are positive that Divya’s unique experience and global exposure will help us explore new digital marketing avenues in an efficient manner, such that it benefits the brand and the company alike. We look forward to expanding our business revenues and bagging more awards in the coming year.”

     

    Vivek-Bhargava

    Commenting on her appointment, Divya Ajitkumar, Associate Vice President – Client Services said, “I’m thrilled to be a part of the energetic iProspect team and one of the leading digital performance agencies in the country today. Client servicing as a profile is extremely close to my heart and I believe my experience will help contribute to the company’s efforts. I’m positive there’s a lot of great work coming up. The Indian market is not an easy one, but I’m up for the challenge and keen to embrace everything it has to offer!”

     

    Ajitkumar started her career in digital media in New York and further utilised her curiosity and zeal to succeed in exploring the vast world of digital media.

     

     

  • This will be the second edition of the awards instituted by the India chapter of the International Advertising Association

    IndIAA Awards set for September 16

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA), launched the IndIAA awards “for real creative advertising that was backed by real budgets” last year. Nominations for the second edition were invited and unprecedented number of nominations was received and reviewed.

     

    D Shivakumar, Chairman & CEO, PepsiCo India, chaired a jury of senior business leaders, which included Shantanu Khosla, VL Rajesh, GeetuVerma, Sanjay Behl and Amit Syngle.

     

    Said Shivakumar: “We just finished seeing over 100 shortlisted commercials from 19-20 categories. We spend about four-and-a-half hours reviewing some outstanding and some average work. We judged the commercials and the whole campaign under three parameters: 1) does it make us think on the brand and the category in a fresh way 2) Is the benefit visualised brilliantly as a lot of it is in the audio visual medium 3) How campaignable is this. I must say that the whole process has been outstanding and the results have been pretty simple and clear. I wish all the winners the very best and for those who haven’t won, best of luck for the next time”

     

    Pradeep Guha

    Added Pradeep Guha, Chairman, IndIAA Awards: “In our second edition, advertising campaigns that were released between July 1, 2015 and June 30, 2016 will be honoured in multiple product and service categories. To qualify for the Award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category, no more than an overall winner was awarded. The awards ceremony is slated for September 16 at the ITC Maratha, near Sahar Airport in Mumbai.”

     

     

    Srinivasan K Swamy

    Said Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global: “At the IndIAA Awards event, you will see campaigns that have been watched and loved, and went on to impress our stellar jury. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies that contributed to the success of the campaign. A special website www.indiaa-awards.org now hosts all the nominees of the campaigns across 20 categories. Advertising and Marketing professionals can review the work and indicate their choices by clicking on the ‘like’ button.”

     

  • (only for mxm): This integrated campaign aims to get India grooving to the #DandruffNahiChalega dance move

    L&K Saatchi & Saatchi conceptualises new Head & Shoulders campaign featuring Ranveer Singh

    By A Correspondent

     

    Head & Shoulders, P&G’s largest shampoo brand globally has launched a new campaign with brand ambassador Ranveer Singh. Conceptualised by L&K Saatchi & Saatchi, this integrated campaign aims to get India grooving to the #DandruffNahiChalega dance move, created by ace Bollywood choreographer and director Farah Khan.

     

    The TV and digital amplification featuring Ranveer Singh’s in four avatars brings to life the idea that perfect grooming means #DandruffNahiChalega.

     

    Delna Sethna

    Said Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi: “Bad grooming habits (read dandruff) and hooking up are inversely proportionate to each other. Now you team this seemingly innocuous proposition with great creative and an actor like Ranveer who’s unafraid to try “anything” and you get one remarkably filmy campaign. That we’re launching in true blue Bollywood style – A trailer, foot-tapping naachgaana from Farah Khan and avatars of Ranveer that you best discover online!”

     

     

    Binu Ninan

    Added Binu Ninan, Associate Marketing Director, P&G (Hair care): “We have product level win and with a news as big as the Best Ever Head & Shoulders we wanted a campaign that will put the brand at the front and centre of the idea. So when L&K Saatchi came up with the idea built around a dandruff torture test dance move, we knew this is it! Also, having the country’s hottest young actor as the brand ambassador gave us the opportunity to not only talk benefit but also create a lot of conversation.”

     

     

    Priyanka Chatterjee

    “It’s a real integrated campaign with TV, print, outdoor and social media work seamlessly together to drive. We hope best-in-class participation and engagement with the brand. The idea is core to the brand benefit and as the leader, only H&S has to right to say #DandruffNahiChalega”, said Priyanka Chatterjee, Senior Vice President, L&K Saatchi & Saatchi. The campaign goes live from today (Sep 1)

     

  • Gabor Schreier, Executive Creative Director, Saffron Brand Consultants, will chair the jury

    Jury for Kyoorius Design Awards unveiled

    By A Correspondent

     

    Kyoorius unveiled its jury for the fourth edition of the D&AD-backed Kyoorius Design Awards. The jury sessions will take place from September 2 to 4, 2016 at the Ecole Intuit Lab Mumbai. Gabor Schreier, Executive Creative Director, Saffron Brand Consultants, will chair the jury at the Kyoorius Design Awards this year. The Kyoorius Design Awards honours outstanding creative work in the Indian visual communications sphere.

     

    A total of 468 entries across all categories were received this year, from design studios, advertising agencies, freelance designers, brand consultancies and corporate from across India. The jury this year comprises Tnop Wangsillapakun, Founder & Design Director, TNOP Design, Prasanna Sankhe, Co-Founder and Creative Head, Hyphen,  SaritaSundar, Founder, Hanno, Kurnal Rawat, Creative Director, Landor, Katherina Tudball, Design Director, The Partners and Ayaz Basrai, Co-Founder, The Busride Design Studio

     

    Rajesh Kejriwal

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “With our latest edition of Kyoorius Design Awards, we are delighted with the quality and range of entries received. The jury – a mix of international and Indian experts – will have some tough choices to make over the next few days. Kyoorius has an open jury policy and people from the media and industry are allowed to attend these sessions to interact with the jury and be inspired by the exceptional entries received this year”.

     

    The Kyoorius Design Awards night will be held on October 01, 2016, the last day of the Kyoorius  Designyatra which has moved its venue from Grand Hyatt in Goa to the Fairmont Hotel inJaipur.

     

  • Raman will lead the agency's strategy offering across its offices in India

    Arun Raman joins Grey India as National Planning Head

    By A Correspondent

     

    Grey group India has appointed Arun Raman as National Planning Head. Raman will lead the agency’s strategy offering across its offices in India. He will be based in Mumbai, reporting to Sunil Lulla, Chairman and Managing Director, Grey Group India.

     

    On Raman’s appointment, Lulla said, “With the right attitude, mindset and unique working style, he is undoubtedly one of the best planners we have hired to give demonstrable impact on our existing and new brands, creativity, businesses and people. We are happy to have him back in the space that he can explore freely to lift our brand’s strategy and able to give a whole new identity to our agency and client’s products.”

     

    Raman returns to Grey from Lowe Lintas, where, as the Executive Director and worked across India and Sri Lanka on an array of clients such as Tata Beverages, Unilever, Axis Bank, Britannia and Indian Rayon amongst others.

     

    Speaking of his move, Raman said “Grey Group is truly playing the ‘integration’ game impressively.  I am looking forward to elevating the Famously Effective credo of Grey to become a way of life across our offices and teams. And we are going to have loads of fun looking for new opportunities across our truly impressive current client roster, as well as the kind of clients we seek for us”