MxMIndia

Category: ADVERTISING

  • DDB Worldwide announces new management structure in Asia Pacific

    Madhukar Kamath to report directly to DDB global CEO

     

    By A Correspondent

     

    DDB Worldwide has announced a new management structure in the Asia Pacific region which will see Madhukar Kamath, Group CEO&MD, DDB Mudra Group in India, now reporting directly to Chuck Brymer, CEO, DDB Worldwide.

     

    John Zeigler currently Chairman and CEO, DDB Asia Pacific India and Japan has announced his retirement from the agency. Effective October 1,, he will take on the role of Chairman Emeritus, DDB Asia Pacific.

     

    David Tang, who currently leads DDB Group Singapore, has been appointed as the CEO of DDB Asia. In his role, Tang will be responsible for managing DDB offices in Southeast Asia, Greater China, Japan, and Korea. He will report to Chuck Brymer, Chief Executive Officer of DDB Worldwide.

     

    Marty O’Hallaran, Chairman and CEO, DDB Group Australia and New Zealand will also report directly into Chuck Brymer.

     

    Madhukar Kamath

    Said Madhukar Kamath, “Since the acquisition of the Mudra Group by DDB in November 2011, it has been a fascinating growth journey.  As part of the DDB AsiaPacific network, we learnt a lot from John, Marty, David and the rest of the team in APAC. I now look forward to working closely with our Global CEO Chuck Brymer. For my colleagues and me, this new reporting structure underscores the importance of the DDB Mudra Group and the immense potential for growth in India.”

     

    Said John Zeigler, “I have worked with many talented people, and the time is right for these same people to continue to drive DDB Asia Pacific forward. DDB has been my extended family for so long, and I will always think of it with fondness, pride and admiration.”

     

    Brymer comments, “John has been a terrific partner for both DDB and myself. He contributed an enormous amount to our agency’s growth in terms of our people, our work and our clients. We wish him well in his new endeavors. I also look forward to working closely with our colleagues in India, Asia, Australia and New Zealand.”

     

  • McCann, DDB Mudra and Miami Ad School Mumbai bagged a total of seven metals at Clio Awards 2015

    Miami Ad School Mumbai bags Clio Silver

    By A Correspondent

     

    A group of three students from Miami Ad School Mumbai developed a campaign “Watch for Nepal” aimed at getting donations for victims of the Nepal earthquake through YouTube channel in a most innovative way. The idea is that when the button “Skip Ad” appears, along with it appears a button “Watch to donate”, which enables a user to contribute $0.01 to help Nepal every time an ad is watched.  Sonica Baptist, Rushad Patel and Himanish Ashar, three young advertising minds from Miami Ad School, Mumbai have put India on the winning list by competing with entries from around the world to win Silver under the Student Innovative category for product/service at Clio Awards, touted as one of the highest honors in the field of advertising. They are the only students from Mumbai to be competing with cities like Oslo, Miami and Seoul to name a few.

     

    Sunitha Suresh, Dean, Miami Ad School Mumbai while applauding her students said “It is a matter of great pleasure for Miami Ad School Mumbai and we are extremely proud of our students. I am sure this will inspire many others in the field of advertising. We at Miami Ad School always strive to guide, support and encourage our students so that they are well prepared to scale the heights of the advertising world.”

     

    About the campaign idea, Himanish says “After Nepal was hit with a massive earthquake, we noticed something really interesting – big brands were bringing the world together. Think of the world’s most visited websites today, Facebook and Google and they were the first ones coming to the rescue of Nepal and other areas affected by calamities using the safety check notification and person finder. Then it struck us that the world’s second largest video search engine, YouTube, could easily make a strong impact with just one simple change in human behavior.”

     

    On winning, Sonica says, “Awards are a great motivation and they help showcase your work to an international audience. At this point we are looking for this idea to live beyond award recognition. We are trying hard to get it executed. This can actually make a huge difference and it would be interesting to see brands and people come together to help solve world problems.”

     

    Rushad joins the advertising world from an entirely different career. He says “Coming from a different background did scare me at the start. But Miami Ad school is the perfect place or should I say perfect playground that helps you develop your game. The greatest assets of Miami Ad School are its teachers. The sheer encouragement and guidance given by them pushes our ideas to a level where even the world may take notice. We acknowledge the efforts of our mentors, Raj Deepak Das and Manasvi Abrol who have guided us in the right direction and this would have not been possible without their support.”

     

  • The AAAI and IAA India Presidents welcome the new Ad Club prez and offer support and cooperation

    Raj Nayak, mancom take charge at Ad Club

    By A Correspondent

     

    Among the first things he did in public after getting his team in place was to set up a Twitter handle for the Club. And it’s evident, that the Club’s outreach will increase manifold.

     

    MxMIndia was the first to report that senior industryperson and Colors CEO Raj Nayak was elected President of the Advertising Club. This was held at the Club’s Annual General Meeting  in Mumbai last week.

     

    The new officebearers elected are: Vice President: Dr Bhaskar Das, Group CEO, Zee Media Corporation; Secretary: Vikram Sakhuja, Senior Media & Marketing Professional; Joint Secretary: Ajay Kakkar, Chief Marketing Officer, Aditya Birla Group-Financial Services;  Treasurer: Shashi Sinha, CEO, IPG Mediabrands India. Pratap Bose, Chairman & Co-founder, The Social Street will be Immediate Past President.

     

    The other members elected to the Managing Committee are: Rohit Gupta (Multi Screen Media), Punitha Arumugam (Google India), Namrata Tata (Viacom18), Ajay Chandwani (Percept, Strategic Brand Consultant), Pradeep Dwivedi (Dainik Bhaskar group), Vikas Khanchandani (Aidem) and Viral Jani (Twitter). Senior industryperson Ramesh Narayan has been co-opted to the Managing Committee. Prasoon Joshi, CEO, McCann World Group India and Chairman (Asia Pacific) has been inducted as Special Invitee and Creative Advisor. Satyaki Ghosh, Director-Consumer Product Division L’Oreal India has also been inducted as a Special Invitee.

     

    As someone who has followed Ad Club mancom compositions closely said, the composition this year is interesting and has some new faces.

     

    Commenting on his appointment, Raj Nayak, said in a communique, “I am humbled by the faith and trust that my friends and well wishers in the Industry have bestowed on me. It will be my sincere endeavor to work towards strengthening and building upon the foundation on which the club has been built over the last six decades.”

     

    In a significant departure from the past, the press release formally announcing the election of Nayak and the constituting of the new managing committee was welcomed with statements from the Presidents of the Advertising Agencies Association of India and the International Advertising Association. Welcoming the announcement M G Parameswaran said “ Ad Club is a wonderful institution with a great legacy of achievements. I am delighted to hear that Raj Nayak is taking over as its next President. I am sure he will bring his own brand of energy, excitement and innovation to take The Ad Club to greater heights. We at AAAI look forward to a great partnership with the Ad Club in all our joint industry efforts.” Ambi, as Parameswaran, is known in the industry is a former Ad Club president.

     

    Srinivasan Swamy, President, IAA India Chapter and VP-Development, IAA Asia Pacific said: “With Raj Nayak as President, we can expect to see a new phase in Ad Club’s history – which will be more vibrant, more purposeful, more relevant, more classy. IAA India, if invited, would be happy to partner with Ad Club on initiatives that build the competencies of the industry at various levels. There are a few events/properties that are exclusive to Ad Club or IAA, but clearly there are opportunities where cooperation between the two will be synergistic. IAA looks forward to this interesting phase with great enthusiasm”.

     

    Meanwhile, the Ad Club Twitter handle is: @TheAdClub_India. We’re following it J

     

     

  • We see the scenario improving even further next year and hence have revised the 2016 growth rates to 12%,” said Ashish Bhasin Chairman & CEO Dentsu Aegis Network – South Asia

    India to grow 11% in 2015, 12% in 2016: Carat Global Adspend Report

    By A Correspondent

     

    The Indian advertising market is buoyant as growth prospects in the country remain high at +11.0% in 2015 and +12.0% in 2016, as per estimates released by leading media agency Carat, part of the Dentsu Aegis Network. Optimism continues to flood the Indian market as growth prospects in the country remain high, propelled by the election of a pro-business government in 2014 and the revival in investment.

     

    “Carat’s latest estimate show  that in India we should see a healthy growth of 11% in ad spends. We see the scenario improving even further next year and hence have revised the 2016 growth rates to 12%,” said Ashish Bhasin Chairman & CEO Dentsu Aegis Network – South Asia.

     

    Click here for the PDF of the Carat Global Adspend Report

     

     

  • This is the first of the newly created AAAI-Subhas Ghosal Memorial Lecture Series

    Shekhar Gupta to deliver the AAAI-Subhas Ghosal Memorial Lecture 2015

    By A Correspondent

     

    The Advertising Agencies Association of India (AAAI) announced that the renowned journalist Shekhar Gupta will speak on ‘Changing Role of Media in Today’s India’ at the AAAI-Subhas Ghosal Memorial Lecture 2015 on 9th October at ITC Grand Central, Parel, Mumbai.

     

    This is the first of the newly created AAAI-Subhas Ghosal Memorial Lecture Series wherein notable personalities from the field of media and advertising will be invited to share their views on various topics of interest to the advertising, media and marketing fraternity.

     

    In the past, Subhas Ghosal Foundation had occasionally organized a Memorial Lecture on its own and past speakers included Dr. Prannoy Roy, Javed Akhtar, Dr Gurcharan Das, Shyam Benegal amongst others.

     

    Recently, the Foundation partnered with AAAI to create the AAAI-Subhas Ghosal Memorial Lecture. On the tie up, President of AAAI Dr Ambi M G Parameswaran said, “We at AAAI are constantly examining how the Association can play a more meaningful role in changing and shaping public opinion about advertising, media and marketing. The partnership with Subhas Ghosal Foundation gives us a great platform to invite thought leaders from various domains to share their perspectives on the changing discourse on media, advertising and society. Through this effort we will also remember one of the visionaries of Indian advertising.”

     

    Shekhar Gupta is chairperson of Mediascape. Mediascape is an exciting new start-up in Indian news media, and is currently under development. He is a prolific columnist, with his highly influential columns translated into Hindi, Telugu, Kannada, Gujarati and Marathi. He is a senior prime-time anchor at NDTV. Over the past two decades, Shekhar’s weekly column, National Interest, has been regarded as the sharpest, most perceptive analysis of current events as they unfold. His columns were recently collected in the bestselling book, Anticipating India. Currently, National Interest appears in Business Standard every Saturday. He also writes a fortnightly column for India’s leading Hindi newspaper, DainikBhaskar.  Shekhar hosts “Walk the Talk” on NDTV 24×7 every week. A collection of his news-making interviews will be published soon. He has now started a second weekly show in Hindi, “Chalet Chalte”, telecast on NDTV India.

     

  • He will be working closely with Soumitro Ganguly, Senior Manager, Mobext, India

    Havas Media appoints Gaurav Pandey as Group Director -Technology

    By A Correspondent

     

    Havas Media India has announced the appointment of Gaurav Pandey as Group Director–Technology. He will be responsible for the company’s technology direction with focus on quality and efficiency across mobile, web and social media applications. He will be working closely with Soumitro Ganguly, Senior Manager, Mobext, India.

     

    Mobext is the mobile marketing arm from Havas Media Group. With India fast becoming a Mobile First market, Mobext is adept at delivering marketing, technology and services, across mobile environments. Launched in 2007 as the mobile advertising network of Havas Media, Mobext was the first agency to offer specialised end-to-end mobile marketing services within the global arena. With teams and offices spread around the world, it now leverages significant international expertise. Mobext provides multi-screen strategy and consultancy, user experience and interaction design, cross-device commerce build and management, native application development for any platform, mobile media planning, buying and implementation.

     

    Anita Nayyar

    Anita Nayyar, CEO, Havas Media Group India, said, “Havas Media is gearing towards delivering the best in class marketing technology and mobile solutions to clients and brands. Gaurav with his tech-expertise will ensure great quality solutions in this domain along with Soumitro. Gaurav has the requisite experience and is an innovator. His mandate is to identify, exploit and integrate technology driven solutions and leverage our existing technology infrastructure and mobile strength across the Havas Media business units in India.”

     

    Ranjoy Dey, Head of Digital, Havas Media India, who Pandey will report to, said, “At Havas Media we consistently strive to execute digital media the way the consumer sees it, to deliver the most memorable experience. Gaurav has the knack of mentally approaching solutions from a brand perspective to connect with the consumer, where media and technology are an integral part of each other. His deep knowledge of both will go a long way in an environment when the businesses are becoming either Mobile Only, Mobile First, or Have to Be on Mobile.”

     

    Before joining Havas Media, Pandey was Associate Vice President, Marketing Technologies at Ignitee Digital, prior to which he was with Digitas India for a long time. He was responsible for providing innovative and effective tech solutions across mobile and web for the client organisations. His brand portfolio includes several Fortune 500 brands like Pepsi, HP, Intel, Microsoft, Samsung, ITC, Volkswagen, Viacom18, Castrol, Pizza Hut, Axis Bank and Airtel.

     

  • The campaign is based on the insight that though taste is the prime factor in deciding what one eats, health is becoming increasingly relevant day by day

    Heinz India launches a new campaign to promote tomato ketchup brand

    By A Correspondent

     

    Heinz Tomato Ketchup has launched its new advertising campaign in India. The intent of the campaign is to educate the consumers about how good the product is considering Heinz is the only tomato ketchup which is 100% Natural. It does not contain any artificial preservatives, colors, flavors or any added starch.

     

    The campaign is based on the insight that though taste is the prime factor in deciding what one eats, health is becoming increasingly relevant day by day. Consumers are becoming more sensitive on the ingredients which make up the product. They would love to avoid artificial preservatives from their packaged food if they had a healthier choice in the market especially in Ketchup where the kids are the biggest users in the household. The campaign visualizes a Heinz Tomato Ketchup bottle being made directly from the tomato plant without anything artificial going into it.

     

    Heinz established in 1869 is one of the oldest food companies in the World. The Heinz brand embodies the belief of the Founder H.J.Heinz that “Quality is to a Product, what Character is to a Man”. It is in this context that Heinz with its unparalleled expertise and heredity of more than a century stands out different and unique.

     

    The campaign is currently on air and would be promoted on mediums like digital, outdoors etc.

     

  • Paperboat Brandworks, based in Mumbai already has a noteworthy body of work

    Arijit Ray floats Paperboat Brandworks

    By A Correspondent

     

    Fresh on the heels of a successful stint with Dentsu Communications as CEO, Arijit Ray, a 24 year veteran in the advertising and communication space, has set forth on a new career path with a new creative communication agency Paperboat Brandworks along with partners Arindam Sengupta and Raju Gondhlekar. They are both accomplished and awarded creative veterans with more than 42 years of collective experience of working on a diverse set of global & domestic brands and mandates across the top agencies in the country.

     

    In his stint at Dentsu, Arijit led teams across 5 offices to chart the growth story of Dentsu Communications where the agency doubled revenue, in less than two years on the back of 14 new business wins, organic growth, expansions into newer geographies and capabilities and talent infusion to become one the fastest growing agencies of the Dentsu network globally. Some of the salient brands Arijit and his team added to the portfolio at Dentsu were TVS WEGO, TVS Jupiter, Orangina, MRF, Jos Alukkas, Indian Army, Lia Agarbaties etc.

     

    Paperboat Brandworks, based in Mumbai already has a noteworthy body of work. They have signed up with an international Office Supplies Brand, a market leader in the Travel space, a fashion retail brand, a premium lifestyle retail brand already.

     

    Talking about the new entity, Arijit Ray commented: “Marketing to the fragmented and digitally immersed consumer is getting complex. Which is where our collective advertising and communication sense will kick in. We are looking forward to tapping into our experience to building creative brand solutions that are rooted, relevant & simple. Evocative & Effective at the same time. The body of work we have built so far is varied, exciting, fresh and most importantly integrated through-the-line. A skill set that clients are seeking more and more.”

     

  • Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015

    Madison Media wins accounts across offices

    By A Correspondent

     

    Madison Media has just announced a slew of key business wins over the past two months. They include Hamilton, glassware and Thermoware Company that owns Milton and Treo brands; Piramal Realty and celebrity lifestyle company USPL with brands WROGN and Imara in Mumbai. In Bangalore, the agency has won the accounts of ilovediamonds.com and Phaneesh Murthy’s healthcare portal zigy.com. The agency has also won Delhi-based shoe company Aerobok with the brand Aqualite.

     

    Sam Balsara

    Sam Balsara, Chairman & Managing Director, Madison World said, “I am delighted that we have won so many new accounts and it is heartening to know that many of these have been won without a pitch based on our agency credentials.”

     

    Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 including Snapdeal, Shaadi.com, Oyo Rooms, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, Bandhan Bank, amongst others.

     

     

  • Srei is one of the largest private sector integrated infrastructure institutions in the country

    Vizeum awarded media duties of Srei

    By A Correspondent

     

    Vizeum, the media agency from Dentsu Aegis Network, has been awarded the media duties of Srei following a multi-agency pitch. With this, Srei joins Vizeum’s long list of successful wins this year including Hindware, JetPrivilege, VGP Universal Kingdom, Saint-Gobain and HDFC Bank.

     

    Srei is one of the largest private sector integrated infrastructure institutions in the country. The company has been playing a significant role in nation-building for two-and-a-half decades, both in urban and rural India. Headquartered in Kolkata, the company has a network of 86 branches covering almost the entire geography of India and has also replicated its business model overseas. Vizeum has been appointed to manage the client’s corporate brand campaign. For the record, Vizeum already handles the media mandate for Srei’s Non Convertible Debentures (NCD).

     

    Commenting on the win, Sugato Banerji, Head, Brand and Corporate Communications, Srei said, “We are happy to increase the portfolio of Vizeum as our media agency partner. We are confident that with their proven approach of creating solutions with the business constraints in mind, they will bring substantial value to our corporate brand.”

     

    Shripad Kulkarni

    Shripad Kulkarni, Managing Director, Vizeum India, said, “It’s very satisfying to see Srei reaffirming their confidence in our solution based approach by awarding further responsibilities. We were managing the media duties of Srei’s NCD product for the past 2 years and the excellent work put in by the team is one of the key reasons behind this.”

     

    Samarjit Rajkumar, Executive Vice President, added, “Our clients have always been our ambassadors. Srei invited us on strong client recommendation and now we look forward to delivering communication solutions that address the client’s business challenges in India. This business will be handled out of our Mumbai office.”

     

  • He started his career at Ogilvy and moved to Leo Burnett for a brief period, before coming back to Ogilvy for a second long stint

    DDB Mudra West appoints Nilay Moonje as Group Creative Director

    By A Correspondent

     

    DDB Mudra Group has recently announced the appointment of Nilay Moonje as Group Creative Director, DDB Mudra West. Nilay will be based out of the agency’s office in Mumbai.

     

    Nilay joins DDB Mudra West from Ogilvy & Mather where he was a Creative Director. He started his career at Ogilvy and moved to Leo Burnett for a brief period, before coming back to Ogilvy for a second long stint.

     

    In his twelve-year career, Nilay has worked on numerous multinational brands across FMCG, sports, electronics, financial and tourism sector. His key client roster includes brands like Amaron Batteries, Star Sports Pro Kabaddi, Diu Tourism, Comfort Fabric Conditioner, Siemens, Taj Mahal Tea, Johnnie Walker, Bajaj Electricals and Loksatta to name a few.

     

    Quoting on Nilay’s appointment, Rahul Mathew, Creative Head, DDB Mudra West, said, “Nilay embodies all that we stand for at DDB Mudra West. A penchant for big brand work and a hunger for fame. He adds strong winds to our creative sails. I look forward to an exciting journey with him.”

     

  • Rajeev has a wide range of experience working on strategy and business development across clients such as Nestle – Maggi, HP, Intel, Dell, General Motors, Nescafe, Dell, Nokia etc

    Rajeev Rakshit appointed President (North) at L&K Saatchi & Saatchi

    By A Correspondent

     

    Law & Kenneth Saatchi & Saatchi has appointed Rajeev Rakshit as President (North) based out of the Delhi Office. Rajeev has 25 years of experience and has previously worked with HMV Saregama, Orchard (Leo Burnett), Everest Y&R, Publicis, Euro RSCG, McCann, Bates Clarion, etc.

     

    Rajeev has a wide range of experience working on strategy and business development across clients such as Nestle – Maggi, HP, Intel, Dell, General Motors, Nescafe, Dell, Nokia, Reebok, Perfetti, DS Group, Dabur, Ford, Dish TV, Air Deccan, MetLife, SAB Miller, JK Tyres, Acer, Peter England etc.

     

    Anil Nair, CEO & Managing Partner, Law & Kenneth Saatchi & Saatchi says, “Rajeev’s appointment is a part of the organizations restructuring that we have undertaken in Delhi for explosive growth that we intend to achieve in the near future. Rajeev will focus on growing the branch and organically exploring growth opportunity with our key clients. Sanjeev Gauba who was our Sr. Vice President of Delhi operations is going to focus more on consolidation with our largest businesses in Delhi and has been promoted to Executive Vice President. With these two senior resources spearheading Delhi I’m sure Law & Kenneth Saatchi & Saatchi Delhi will be the fastest growing agency in the market.”

     

    Rajeev Rakshit, President (North), Law & Kenneth Saatchi & Saatchi commented, “With Delhi as a focus, the organisation has prioritised the office to be a key growth engine. With ambitious plans, I am looking forward to the challenges ahead. Also, with an extremely talented and motivated team already in place, this is a tremendous opportunity to manoeuvre it to greater success.”