MxMIndia

Category: ADVERTISING

  • The event compares very favourably with Ad Asia in Jaipur & New Delhi, says Pradeep Guha, who was involved in both these mega events

    IAA Silver Jubilee Summit in Kochi announces speaker line-up

    By A Correspondent

     

    The IAA Silver Summit at Kochi is now bigger and even more impressive.

     

    Srinivasan K Swamy

    IAA India Chapter President, Srinivasan Swamy says “To accommodate the fantastic line-up of international and Indian speakers we are now beginning the Summit on 3rd evening itself. We are overwhelmed by the response received from some great speakers. We are now set to have the most impressive event of its kind in several years.”

     

    The confirmed speakers, segmented by broad topics are based on what’s really important to marketing advertising and media professionals:

     

    -Creativity and how you can design your own future?

    Cindy Gallop the famous Founder and former Chair of BBH (Bartle Bogle Hegarty) one of the most creative Agencies in the world. She Chaired the Cannes Glass Jury this year. And if it’s just creativity, there is Rob Sherlock Worldwide Executive Director Asatsu-DK as well.

     

    –Social Media?

    Simon Kemp a Scotsman from Singapore, a renowned expert in bringing brands and consumers together using Social Media, an author, a DJ, an expert in whisky…a very interesting person. And to top up this segment there is Shailesh Rao of Twitter (VP Asia Pacific, Latin America and Emerging Markets).

     

    –Brands?

    Fernando Ortiz-Ehmann a strategist from Madrid who played a major role in launching the global brand Desigual. To add desi flavor there is Sanjiv Puri(President FMCG ITC) on Creating a world class Global Brand from India. And to tell you how to craft brands in a connected world, Rahul Welde (VP-Media, Unilever, for Asia, Africa, Middle East, Turkey and Russia).

     

    –Digital?

    Michel de Rijk CEO Asia Pacific, Xaxis will tell you all about Programmatic and its role in the digital world. Never heard of it? Don’t worry, here’s your chance to know all about it. And to comfort you that the more things change, the more they remain the same there is Jeffery Cole, Founder, Center for the Digital Future USA.

     

    -Funding?

    AbhayPande, Managing Director, Sequoia Capital on where future investments will go.

     

    -Local brands?

    Sam Balsara will extract the recipe for success from Darshan Patel (first Paras, now Vini). No gas in this statement.

     

    -Mobile?

    The future in the palm of your hand. There is, from London, Ralph Simon acknowledged as one of the founders of the mobile entertainment and content industry.

     

    –Bestselling authors?

    Paul X McCarthy author of The Age of Online Gravity, with his take on freakonomics. You’ll figure out why economics behaves the way it does.

     

    –India of the Future?

    Amitabh Kant, Principal Secretary Govt. of India (God’s Own Country and Incredible India) now in charge of the PM’s “Make in India” initiative delivers a keynote address.

     

    –Icons?

    Sachin Tendulkar, the advertising icon for the last 25 years in conversation with Prasoon Joshi.

     

    - Classic Disruption?

    Arnab Goswami talks about why he disrupts the TV news industry.

     

    –Officialdom?

    Official gravitas to an event like this is provided by the Chief Minister of Kerala, State Industries Minister and the State Tourism Minister.

     

    –Spirituality?

    One of India’s best known mystics and spiritual gurus Sadhguru Jaggi Vasudev(coming down straight from his annual trip to Mount Kailash).

     

    –Entertainment?

    Top class entertainers.Music and dance.Traditional and modern and even folk. A smorgasbord of native Kerala cuisine.

     

    Pradeep Guha, Summit Chairman said “this event will provide a great opportunity to learn, network and catch up with the who’s who of the marketing advertising and media industry.”

     

  • The winners will be picked by a high-powered jury chaired by Harish Manwani, chief operating officer of Unilever

    Now, award for ‘real advertising’ from IAA

    By A Correspondent

     

    A new advertising award is set to debut in India – and this one promises to reward “real, hard-working advertising.” It’s the brainchild of the India chapter of the International Advertising Association (IAA), and will be called the IndIAA awards.

     

    The inaugural round of awards will be held in Mumbai in October 2015. The winners will be picked by a high-powered jury chaired by Harish Manwani, chief operating officer of Unilever, and featuring D Shivakumar, chairman of PepsiCo India; Bhaskar Bhatt, managing director, Titan; Mayank Pareek, president, Tata Motors; Sangeeta Pendurkar, managing director, Kellogg India; Sanjeeb Chaudhuri, global chief marketing officer Standard Chartered Bank and B Sriram, managing director, State Bank of India.

     

    Manwani said, “Effective advertising implies the existence of deep consumer insights, the rigour of a repeatable process between the client and agency and optimal levels of media spends. Only then does a great creative idea get transformed into effective advertising.”

     

    Pradeep Guha, chairman IndIAA awards, explained that ad campaigns released between July 1, 2014, and June 30, 2015, are eligible for the inaugural awards, but the campaign must have a film component – whether it’s been released on TV or digitally.

     

    “This is an initiative to reward truly creative advertising and I am confident it will win great respect for its objectives,” he said. Srinivasan Swamy president IAA said, “At the IndIAA awards event, you will see campaigns that have been watched and loved, being awarded. Therefore, we will invite on stage all the co-creators of the campaign to accept the award.”

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Shayondeep Pal has been part of the creative team in Delhi for more than 6 years

    Lowe Lintas names Shayondeep Pal its Creative head in Delhi

    By A Correspondent

     

    Lowe Lintas has named Shayondeep Pal, Executive Creative Director, to head the Creative offering of its New Delhi office. Shayondeep takes over from Shriram Iyer, who was recently named NCD, Mullen Lintas. Pal will report to Arun Iyer, Chief Creative Officer, Lowe Lintas.

     

    Shayondeep Pal has been part of the creative team in Delhi for more than 6 years and is involved in the creative execution of a number of notable campaigns for prominent clients in the region. Some of these include OLX, Micromax, Hindustan Times, Maruti Suzuki, Google, and Pernod Ricard.

     

    Commenting on his appointment, Arun Iyer, Chief Creative Officer, Lowe Lintas said: “Delhi has been surging ahead with creative offerings that are top-notch and Shayondeep Pal has had an integral role to play in its success. With a creative firepower that’s palpable and the thirst to do more, I cannot wait to see what he has in store to drive the office in Delhi. I wish him the best in his new role at the agency.”

     

    Pal has worked on a number of market leading brands over the years. He has been the creative lead on Micromax for the last four years and has worked on campaigns like Sliver 5 with Hugh Jackman, Qube (3D Interface), Canvas HD (Colours Can Come Alive) and Canvas 2. In fact, he has also directed a few commercials for Micromax. On OLX, he has done work on the ‘Womaniya’ campaign along with their current ‘Keemat Bhi, Keemti Bhi’ campaign. On Maruti Suzuki, he has worked on Ertiga, the LUV car and Ciaz. For Hindustan Times, he did a campaign on ‘You Read, They Learn’ which went on to win an award at Cannes Lions in 2013.

     

    Sharing his views on the new role, Shayondeep Pal said, “I am lucky enough to be part of a great team in Delhi. The opportunities are endless and I want to approach it with an open mind. The great thing is that the mandate is clear: how to make our brands famous and therefore, how to make our people famous. I want to make this place a talent magnet where people would line up to join us. One clear approach would be to look at the creative output from a holistic angle – through new media, unexplored media and not just 30-second commercials.”

     

  • The well-known brand consultancy's President – Alpana Parida will continue to lead agency while Future Brands remains majority stakeholder with 60 pc

    Brand consultant Santosh Desai picks up one-third stake in DY Works

    By A Correspondent

     

    Eminent brand consultant Santosh Desai, has picked up stake in brand strategy and design firm DY Works. Desai picked up the remaining stake from the erstwhile promoter of DY Works, Sanjeev Malhotra of Alia Group. In 2009, Future Brands helmed by Desai picked up the majority stake in DY Works.

     

    Alpana Parida

    Speaking on the occasion, Alpana Parida, President, DY Works, said, “We’ll be looking for future synergies between the work Future Brands is doing and design work DY Works does. Given Santosh’s in-depth knowledge and wide experience, we are confident of building synergies through culture-based design and rural-focused brand amplification strategies. We’ll be working together on some projects. We’ll be focusing much more and building design for India in product innovation and creating brands which are more India-specific.”

     

    Santosh Desai

    Commenting on the development, Santosh Desai, said, “The synergy between strategy and design is relevant. DY Works encodes solutions through design, thereby creating designs that impact market shares and brand valuation, Additionally, an approach embedded in culture is common to us as well. For brands to succeed in India – we need an understanding of the Indian cultural context, of dimly lit kirana stores and changes in consumer mindsets.”

     

    DY Works has grown almost 3-fold in the last six years and has Corporate, Consumer and SME practices with offices in Mumbai, Delhi and Bengaluru. The firm also focuses on the rural market and is currently undertaking an extensive rural research to understand the emerging consumer – new behaviors and beliefs in over 150 villages firsthand.

     

    While Alpana will continue as President; Desai will continue as an advisor with the company.

     

  • Dasgupta, an award-winning creative professional comes with more than 12 years of experience

    Hakuhodo Percept appoints Saurav Dasgupta as Creative Director

    By A Correspondent

     

    Hakuhodo Percept has announced the appointment of Saurav Dasgupta as Creative Director.

     

    Dasgupta, an award-winning creative professional comes with more than 12 years of experience and his repertoire includes aviation, automobiles, insurance, food & beverage, music, technology & telecom, among others.

     

    Elvis Sequeira

    Confirming the appointment, Elvis Sequeira, COO, Hakuhodo Percept said, “Hakuhodo is growing exponentially and over the past few months, there’s been a steady build up of a new kind of energy. We are building and strengthening our next level of leadership under the ECDs. Saurav is a wonderful addition to team Hakuhodo.”

     

     

    Saurav Dasgupta

    Commenting on his joining, Saurav Dasgupta, Creative Director Hakuhodo Percept said, ““It’s a great time to be a part of Hakuhodo Percept which is growing at a rapid pace. I do hope to provide momentum to this growth and give creative inputs to make it one of India’s top agencies.”

     

    Dasgupta, moves from Rediffusion Y&R. Prior to this, in a career spanning over a decade, he has worked with leading agencies like Ogilvy, DDB Mudra, Havas Worldwide and Mccann Worldgroup TAG. Over the years he has handled some leading brands, across verticals including Virgin Atlantic, Unilever Beverages, Vodafone, Maruti Suzuki Zen, Del Monte, Gaana.com, Dish TV, Max New York Life Insurance among others.

     

    Dasgupta is Graduate in Physics from Delhi University, and holds a Masters in Advertising & Communication from Symbiosis Institute of Business Management. His other passions include travelling and macro-photography. He also loves graphic novels and is currently in the process of making one.

     

  • IAA India president and ad industry veteran Srinivasan K Swamy on the IndIAA Awards that are scheduled to be held in early October

    ‘There is space for more creative awards’

     

     

    As President, Srinivasan K Swamy has breathed new life into the India chapter of the International Advertising Association making it unarguably the most active body for advertising, media and marketing professionals in the country. And just when he had achieved the impossible with an event like the silver jubilee summit that is scheduled for September 3-5 in Kochi, he has announced the IndIAA Awards. Hours after the announcement was made, Swamy spoke to Pradyuman Maheshwari of MxMIndia on IndIAA, its highlights and whether it will impact the other awards for the creative fraternity.

     

    So IAA too has jumped on to the awards?

    We have been discussing for nearly two years that we should have an award for advertising that’s not just for the sake of creativity but an award for making a difference to the marketplace. We’ll award good, creative work coming from Top 20 categories based on audience response. We’ll see all that’s happened in the last one year – July 2014 to June 2015 and get people to also nominate what they’ve missed out and we will shortlist this on certain parameters. We have a wonderful set of jury members. We’ll put it in front of them and they’ll handpick the winners. We have two awards for each category – one for an established brand and a challenger brand.

     

    Unilever COO Haresh Manwani to chair all-new creative advertising award – IndIAA 

    By A Correspondent

     

    There are awards and awards and awards, and there’s yet another for India’s creative advertising craft. But this one is with a difference. For one, the top captains of big business are on the jury, and two: there’s no entry fee, and in fact all entries will be nominated.

     

    Organised by the India chapter of the International Advertising Association (IAA) which is in its silver jubilee year, the IndIAA Awards is being billed to honour “real hardworking creative advertising.”

     

    Chairing the jury is Harish Manwani,  Chief Operating Officer, Unilever and Non- Executive Chairman Hindustan Unilever with senior business leaders like D Shivakumar (Chairman & CEO, Pepsico India), Bhaskar Bhatt (MD, Titan), Mayank Pareek (President, Passenger Vehicles Unit, Tata Motors), Sangeeta Pendurkar (MD, Kellogg India), Sanjeeb Chaudhari (Global CMO and Regional Head – South Asia, Standard Chartered Bank) and B Sriram (MD, State Bank of India).

     

    Said Manwani: “Creativity is critical to great advertising – advertising that ultimately helps to build successful brands. Effective advertising implies the existence of deep consumer insights, the rigour of a repeatable process between the client and agency and optimal level of  media spends.  Only then does a great creative idea get transformed into effective advertising.”

     

    There is no entry fee for the awards, Srinivasan K Swamy, President, IAA India said. Asked whether this would compete with the major awards in the country – notably the Abby from the Advertising Club and the Kyoorius Awards, Swamy said there is space for all awards to co-exist.

     

    Added Pradeep Guha, Chairman, IndIAA Awards: “In its inaugural edition, advertising campaigns that were released between July 1, 2014 and June 30, 2015 will be honoured in multiple product and service categories. To qualify for an award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category, no more than an overall winner and a challenger brand (a newcomer) would be awarded.”

     

    The jury meeting is scheduled to happen on September 2 and the awards ceremony is likely to be held in early October 2015. Details on categories, criteria and nominees are available atindiaa-awards.org. Campaigns can be nominated by mailing a link of the film atawardsindia@gmail.com.

     

    Is there space for another award?

    You will be surprised. The kind of work that will be awarded is the work you and I enjoy sitting in our living rooms. Awards, otherwise, celebrate work which none of us have seen. There’s a big difference here. The awards won’t be just for creative agencies, but also for advertisers who co-created it, to the media agencies, digital agencies who’ve been part of amplifying it. Everybody will be called upon stage, the advertisers and the agencies related to them and they’ll be honored together.

     

    In a sense you have that in the Effies which looks at effectiveness…

    Effies are more process-driven in terms of the results delivered. But you don’t celebrate all the people on one platform. You don’t get the full team who co-created it to come on stage and get it.

     

    You’ve been part of the Advertising Club, Goafest and 3As of I…  don’t you think the Abby could’ve been improved?

    Talking about GoaFest and Abby, I think it has its own purpose and if people are ignoring it, it’s out of their own personal reasons. All awards have a role to play. Celebrating good work in whatever manner is always good and I won’t say Goafest, Cleo or Cannes have lost their relevance. All these awards have a purpose and the creators must celebrate their success there. This is special from our point of view where we’re talking about advertising that has made a difference in the marketplace and all of us sitting in our living room, enjoying that advertising; that will be seen for the first time in the awards shows.

     

    Could we well see a IAA versus Goafest-3As of I- Advertising Club war?

    No. As I said there is space for more awards. If we can have so many awards for feature films, why can’t we have more awards for creativity and advertising?

     

    I am asking this because we don’t see the bonhomie between a Goafest Abby and Kyoorius after the latter has its own awards

    Kyoorius is a private organisation award whereas Abby is certainly an industry association giving the  award. But you can’t ignore the fact that Kyoorius came and took some impetus away from Abby. That’s the division. When there was a division between Ad Club and 3As of I, a lot of effort was taken to bring them together on the Goafest platform. There’s very little difference between a Kyoorius and an Abbyaward. Both awards are for creativity, both have jury members, more often than not, it’s for work that more often we see in life. It’s still only the peripheral work that brings the awards.

     

    Do you anticipate any problem between 3As of I and the IAA?

    I think there’s enough space for a Kyoorius, Abby and IndIAA awards. People like to receive an award for the good work they’ve done. The more platforms celebrating it, it’s better for the creative perspective.

     

    How have Ad Club and 3As of I reacted to it?

    It’s possibly not been internalised by many. We’ve been working in the background and not made a serious announcement about it till yesterday. A few days ago, Campaign magazine broke that news. The more people realize there is another award coming up, they realize there is space for a lot more. There is a relevance for Kyoorius, Abby, Goafest… more awards is good, because more appreciation for good work is always good. As I said, there are so many film awards…

     

    With agencies not having enough budgets for sending entries to awards, not charging an entry fee is a good idea?

    Yes, all our works are nominated, they’re not entered. There’s the difference. There is also a process by which all good work can be nominated by the jury.

     

    Nomination always means there can be an element of subjectivity. The best work may not necessarily come.

    We also have a process of suo moto nominating, we also nominate ourselves. In front of the jury, all the good work is dropped into categories. We know what the 20 categories are. We know the brands of the 20 categories. We know what work has come out of those 20 categories and brands.

     

    The fact that you have Haresh Manwani and D Shivkumar, you can be sure that a Lowe Lintas and an Ogilvy will participate.

    They have no choice! I’m not even asking a Lowe Lintas or an Ogilvy to participate. We have a panel. We will review all the work and nominate work. If your work is good in our opinion, we nominate you for consideration to the jury. We’re not expecting an O&M or a Lintas Lowe to send in their work for consideration. We are going to pick the work from the public domain.

     

    But, they have to come and accept the award.

    They would be fools if they don’t! The client has to be there to accept the award. The person who co-created the work is going to be there for the award.

     

    Yet again: do you expect fireworks thanks to the awards… amongst the industry associations?

    There is space for multiple awards.

     

    Given what’s happened in the past?

    At one level, because award shows collect money, they are seen as commercial activity. We’re not just seeing it as commercial activity. We’re giving something back to the profession. We want to honour people who are doing genuine work, making a difference to the marketplace with their creativity and we want to get them on a platform where we can honor all of them… both, from the established and the emerging brand.

     

  • The account size is estimated at about INR 25crores and will be handled from the Gurgaon office

    Havas Media wins Integrated mandate of FoodCloud

    By A Correspondent

     

    Havas Media Group India has won the Integrated Media mandate of FoodCloud.in which will include Print, TV, Radio, Outdoor and Digital duties in a multi-agency pitch. The account size is estimated at about INR 25crores and will be handled from the Gurgaon office.

     

    FoodCloud.in is a website for food lovers and delivers a gourmet meal of your choice, on your dinner table or at your office – for you alone or for a whole group of people. Currently operating in the Delhi NCR region, the delightful FoodCloud.in portal connects foodies with home chefs and caterers who are empanelled after strict screening and food tasting.

     

    Vedant Kanoi

    Vedant Kanoi, Founder and CEO said, “Passion and innovation is something we look for in our chefs, it is the driving force behind FoodCloud.in and it is what we found in Havas Media. This is a critical and exciting time for us with plans to not only consolidate in Delhi NCR but also aggressively expand and go pan India. The food sector has tremendous interest and online order for home-office delivery is a wave that is really going to hit the country. Havas Media has the experience and a keen understanding of integrating media to maximize communication with an agile strategic approach. We see them as partners on our growth path.”

     

    Anita Nayyar

    Speaking on the appointment, Anita Nayyar, CEO, Havas Media Group India & South Asia, said, “To be able to order home cooked food which is hygienic, nutritious and tasty is certainly a need gap for working Indian’s which FoodCloud.in addresses. The proposition works for corporate lunches as also for home parties or the last minute visiting friends and family. It is an interesting category where we see huge growth potential. With this win Havas Media Group further consolidates its position. Am delighted to add yet another innovative and entrepreneurial client to the Havas family.”

     

     

  • psLIVE, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the tea brand 'Parivar' with Umesh Shukla's latest release, 'All Is Well'

    psLIVE allies tea brand ‘Parivar’ with ‘All Is Well’ for effective marketing

     

     

    Today, Bollywood has significantly emerged as an extensive marketing tool that can be used by brands, strategically, to talk to their respective consumers. Therefore, in a bid to exploit this growing trend, psLIVE assisted Sapat International to associate its fastest growing tea brand,  ‘Parivar’ with the movie as the positioning of both the brand and the film exhibit an extremely seamless fit.

     

    Observe: The promos from the ‘All Is Well’ stable clearly suggest that the movie directly targets family consumption – a coherent purpose that Sapat International’s premium tea brand ‘Parivar’ also desires to achieve.

     

    As part of the tie-up, Sapat International has created a co-branded television commercial with ‘All Is Well’ in an attempt to capitalise on this psLIVE-helmed partnership. Says Dr. Nikhil Joshi, Group Managing Director, Sapat International, “It was an extremely important opportunity that was brought to us at the right time. The way it was presented to us by psLIVE, we knew instantly that the integration cannot be missed. The TVC gave us a chance to amplify the association and market Parivar on a massive scale.”

     

    To leverage the integration amongst maximum audience, the brand too is promoting the movie through the co-branded TVC in addition to a print campaign and ‘on-pack’ packaging. ‘All Is Well’ released on August 21. The family entertainer is directed by Umesh Shukla. It features Abhishek Bachchan, Asin, Rishi Kapoorand Supriya Pathak. It is produced by T-Series and Alchemy Productions.

     

    Says Vinod Bhanushali, President – Marketing, Media & Publishing (TV), T-Series, “Umesh Shukla’s scripts are always backed with a certain dose of social consciousness. And with actors like Rishi Kapoor, Supriya Pathak, Abhishek and Asin helming this family narrative, the tie-up between the film and Parivar comes as a natural association. The brand name very well blends with the concept of the film. The tag line created for TVC also speaks about family, values and togetherness which the film speaks about. The integration goes well which has increased the film’s visibility also.”

     

    Commenting on the association, Sidharth Ghosh, Vice President, psLIVE says, “All Is Well seemed to be a perfect fit for the tea brand ‘Parivar’ as both seamlessly blend with each other. This association will increase the brand recall.At psLive, we are extremely delighted having initiated this integration.”

     

  • The company is famous for being the creators of India's highest selling edible oil, Gemini Oil which was sold to Cargil Foods in 2007

    Grey wins creative duties of Parakh Agro

    By A Correspondent

     

    Parakh Agro Industries Limited, (formerly known as Parakh Foods) has assigned GREY group India to handle its creative duties, across advertising, digital solutions, retail design and activation. The agency won the business in a multi-agency pitch process which involved participation of leading advertising agencies.

     

    Parakh Agro Industries Limited which was formerly known as Parakh Foods, manufactures a range of staples such as atta, besan, maida, rawa, and sooji under the Samrat brand name. The company is famous for being the creators of India’s highest selling edible oil, Gemini Oil which was sold to Cargil Foods in 2007.

     

    While they are strongest with high tech plants located in Central and Western States, they are looking at expanding its distribution and taking the brand national. Commenting on the development, Mayank Parakh, Joint Director at Parakh Agro says “At Parakh Agro we are passionate about providing goodness from traditionally consumed staples to the colossal Indian market through the most advanced hygienic processes. Looking for the right strategic and creative partner was a challenge as we had to filter down to the agency that understands our vision and hence build ideas from its core. The team at GREY has worked hard to win this role and with them on board, we are excited and confident about winning hearts for our brand SAMRAT around the nation”.

     

    As the company is headquartered in Pune, the agency’s Mumbai office will handle the account. Vineet Singh, Vice President – Client Services Director said, “GREY is privileged to work with one of India’s finest , “ Made In India ‘ brands. Staples are a hugely challenging category. Branded staples consist of just 2% of the entire universe. The challenge for us is to wean people away from traditional chakkiwallas and unbranded staples sold by neighbourhood kiranas. GREYs communication will target just doing that in its ‘famously effective’ way.

     

  • An all-Brand Jury recognizes innovation and creativity in mobile marketing

    Jury & awards shortlist announced for The Smarties

    By A Correspondent

     

    The Mobile Marketing Association (MMA), announced the jury and awards shortlist for the 2015 edition of the MMA India Smarties Awards. The Smarties is the only global mobile marketing awards program that honours innovation, creativity and success in the field of mobile marketing. The MMA Smarties India Awards, where the final winners will be announced, will take place on September 16 2015 at The Leela hotel in Gurgaon.

     

    This year, an ‘all-Brand Jury’, led by Jury Chairperson D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt Ltd, and consisting of other celebrated marketers in India, will evaluate shortlisted campaigns under 15 categories. The jury will be joined by brand & communication research company, Millward Brown, The Smarties Knowledge Partner.

     

    “The mobile industry is about 20 years old and the mobile phone is the most deep personal experience for the user. Marketers are learning to innovate with this medium and I saw a number of great mobile marketing innovations from Colgate, HUL, PepsiCo, UB, Kelloggs and Paytm. We are in the third year of these awards and I expect to see a revolution here in the next few years,” said Jury Chairperson D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd.

     

    The shortlist consists of 62 campaigns over 15 categories from all over the country with an increment in participation from regional markets. The FMCG companies lead the pack, accounting for over 40 percent of the shortlisted entries. The range of industries which the campaign entries came from only underscores the growing prominence of mobile as a marketing medium. Lead Generation / Conversion / Direct Response, Product / Service Launch, Cross Media Integration, Best Brand experience in Mobile Rich Media, Relationship Building proved to be the most popular categories overall.

     

    “The response that we have received for The Smarties™ India 2015 is very encouraging and demonstrative of the growing potential of mobile marketing in India. These entries are representative of the breakthrough mobile strategies that have been adopted by brands and agencies in varied industries through the past year,” said Rohit Dadwal, Managing Director, Mobile Marketing Association – Asia Pacific. “The campaigns that have been shortlisted are inspiring and demonstrate the countless applications of mobile marketing in India, and providing more opportunities for brands to get closer to their customers.”

     

  • The move will strengthen the Activation, OOH & Media team at the Gurgaon office of DDB MudraMax

    DDB MudraMax makes three senior appointments

    By A Correspondent

     

    DDB MudraMax have announced the appointment of three senior members to strengthen the Activation, OOH & Media team at the Gurgaon office of DDB MudraMax.

     

    Puspendra Singh

    Puspendra Singh (Pushpi) who comes in as Senior VP, DDB MudraMax-OOH & Experiential will be responsible for Client delight, while Arijit Chakrabarti, General Manager will be responsible for Data, Insights & Strategy for entire DDB MudraMax including their Media/Digital offerings. Bhuwan Pandey, General Manager, will focus on driving efficiencies and partner relationships.

     

    Pushpi, an erstwhile Consulting Advisor with Street Talk Connect brings home over 23 years of vast experience in New Business Development, OOH Planning and Brand solutions, Events.  His experience spans over prestigious clientele like Airtel, Pepsi, Maruti, LG, Samsung to FMCG giant Unilever. Over the years, Pushpi has served organizations like Kinetic, Posterscope and Aeren Initiative.

     

    Arijit Chakrabarti

    Arijit brings on the table an exhaustive knowledge bank from both the client and the agencies’ end. With more than a decade of experience of being associated with companies like Moms Outdoor Solution, Bennett Coleman & Co. Ltd., Tata Docomo and Greenlam Industries, Arijit has a reputation in strategic planning and delivering customized solutions. Arijit has also been recognized thrice by e4m-OOH Awards for innovative campaigns.

     

     

    Bhuwan Pandey

    Bhuwan joins DDB MudraMax with over a decade of experience of working across brands in various sectors. Known for his ruthless negotiation skills and partner management, his earlier stints includes organizations like Tata Motors, Jagran Engage and Kinetic OOH.

     

     

     

    Sathyamurthy Namakkal

    Quoting on the appointments, Sathyamurthy Namakkal, Executive Director, DDB Mudra Group & President DDB MudraMax (Sathya) says, “The impact of this new team is already being felt at the market place. This leadership team will certainly add a lot of rigor, vigor and positive aggression to our integrated offering.”

     

  • The new Kohler campaign comprises an integrated outreach and engagement plan

    Kohler pushes focus on Veil via new campaign

    By A Correspondent

     

    With the concept of millionaire toilets seeing a rise around the globe, Kohler – a leader in kitchen and bath designs has unveiled their new campaign titled ‘Irreconcilable Differences’. As a part of this campaign, Kohler showcases their commitment to design and technology by introducing yet another differentiated product – The Veil Intelligent Toilet. The Veil combines thoughtful design, powerful performance and user friendly functionality, giving a unique, innovative and luxurious experience to consumers.

     

    The new Kohler campaign comprises an integrated outreach and engagement plan. This campaign will be spread across all platforms TV, Print & Digital. Featuring with this campaign is a TVC on irreconcilable differences directed by the experienced Vinil Mathew, from Breathless Films, who also directed the hit feature film Hasee toh Phasee. Interestingly this TVC shows how the new, unique and luxurious toilet – The Veil helps in reconciling a millionaire couple going through separation.

     

    Commenting on the launch of this campaign, Salil Sadanandan, Managing Director, Kohler Kitchen and Bath, India said: “Veil is the perfect meld of design and technology. With the Veil Intelligent toilet, we are giving consumers a unique & luxurious experience. We wanted our communication to be different from the usual bathroom advertising, while staying true to the brand’s philosophy.”

     

    Irreconcilable differences campaign will strike a chord with consumers owing to its story and the fabulous Veil. The TVC revolves around a rich couple going through separation with the new product Veil playing a lead role. Kohler with the new product shows that a product can address the balance of luxury, innovation, elegance, and technology.

     

    Conceptualized by O&M Advertising, Gurgaon, the campaign features a touch of Kohler’s trademark boldness, thus making it something of a landmark in a category that largely adheres to conventional communication themes. It is aimed at high-end luxury users and is the first step towards reimagining the brand core of ‘Bold’ and infusing it with luxurious texture.

     

    Kapil Arora

    Kapil Arora, President- O&M Advertising North said: “By targeting the elite, you need to sell a luxury product to an audience that is not impressed by premium imagery alone.”

     

    The result is an idea that is as compelling as its execution.