MxMIndia

Category: ADVERTISING

  • Through its new campaign, Don't Postpone Joy, BMW exalts Indians to embrace the present over the future

    BMW urges ‘Don’t postpone Joy’ through new campaign

    By A Correspondent

     

    Known for its sheer driving pleasure, BMW has now opted for a brand campaign to rekindle love in the age of EMIs.

     

    Through its new campaign, Don’t Postpone Joy, BMW exalts Indians to embrace the present over the future. The key message seems to be that the earlier you buy a BM car, the longer you enjoy it, so why postpone?

     

    The film opens on a new born child and quickly the child turns into a 60 year old – going through various life stages in matter of seconds with a VO saying a human being goes from 0-60 in under 2 billion seconds and at what point in your life would you start enjoying the ride. Conceptualised and made by Ogilvy Gurgaon for BMW India, this film has been specifically made for the Indian market.

     

    Frank-E. Schloeder, Director Marketing, BMW India said, “The luxury car market has a great potential in India. Our latest campaign “Don’t Postpone Joy” addresses certain mental and cultural barriers that we feel exist towards luxury consumption in India. Since JOY is BMW – BMW in this campaign is reminding people that life is passing by and it’s about living for the moment & enjoying rather than worrying about the future.”

     

    Kapil Arora, President – Branch Head, Ogilvy North said, “A large part of affluent India that spends on homes, holidays, weddings and jewellery, still deny them-selves the joy of a luxury car. They spend their lives running the race, living for others and postponing their own joy. This campaign talks to that segment, extolling them to stop postponing joy and to not let life pass by, without experiencing the joy that is BMW.”

     

  • Cairn India is one of the largest independent oil and gas exploration and production companies in India

    Cairn India awards brand-comm mandate to Leo Burnett

    Samir Gangahar

    By A Correspondent

     

    Cairn India Limited, one of the world’s fastest growing upstream oil & gas company has appointed Leo Burnett as their agency on record for their branding communication requirements in India.

     

    Cairn India is one of the largest independent oil and gas exploration and production companies in India.  Through its affiliates, Cairn India has been operating for close to 20 years playing an active role in developing India’s oil and gas resources. The company is a global player that has been rated as the fastest-growing energy company in the world, as per 2012 & 2013 Platts Top 250 Global Energy Company Rankings.

     

    Samir Gangahar, Executive Director, Leo Burnett, Delhi adds, “We feel privileged to be entrusted with the opportunity of playing a crucial role in the branding communication strategy of Cairn India. It further reinforces our belief in our guiding tenets of ‘Purposeful Brands’ whose message is delivered through ‘Integrated Solutions’. We along with our partners Indigo Consulting, MSLGROUP and Zenith Optimedia look forward to working with Cairn India to devise a programme that utilises all possible communication platforms available.”

     

    At Leo Burnett, the integration drive is a strong and emphatic one given that stories happen across channels and are media-agnostic. Leo Burnett will craft and execute integrated campaigns for Cairn India.

     

    The account was awarded in a pitch process that attracted some of the best-known and largest agencies in the country.

     

  • Will spearhead creative leadership responsibilities along with Bobby Pawar

    Joy Mohanty assumes NCD post at Publicis

    By A Correspondent

     

    Joy Mohanty

    Publicis Capital has announced the elevation of Joy Mohanty as the National Creative Director. Joy will continue to be based in Delhi and will report to Bobby Pawar- Chief Creative Officer, Publicis South Asia.

     

    Commenting on Joy’s elevation, Bobby Pawar said, “In the time that I have worked with Joy, I’ve found him making great ads and also finding brilliant solutions to our clients’ problems. He is also a really good leader. His elevation is recognition of the role he has played in improving our output in the past year and the role he will play in helping us raise our game even more.”

     

    Hemant Misra, Chief Executive Officer Publicis Capital stated, “Joy is an ideal partner – cool & collected, ever smiling, assertive and brilliant. He has the ability to attract talent and harness simple yet great ideas. His Kitna Deti Hai campaign for Maruti Suzuki is an appropriate example of this.”

     

    Joy Mohanty has been with Publicis Capital for over 9 years. In a career spanning 21 years he has done time at FCB Ulka, Bates Clarion, Leo Burnett and Contract.

     

  • 956 entries were submitted across 75 categories spanning creative, media, digital, social media, mobile, healthcare and PR

    Big Bang rewards achievers at event in Bengaluru

    By A Correspondent

     

    Ad Club Bangalore hosted the Big Bang Awards 2014 for excellence in communication and media last week at The Ritz Carlton, Bengaluru. As many as 956 entries were submitted across 75 categories spanning creative, media, digital, social media, mobile, healthcare and PR. Apart from these, clients and young professionals also participated for the coveted heads.

     

    Saatchi & Saatchi Focus Network was named Creative Agency of the Year. Maxus was the biggest winner of the night bagging awards for Media, Digital, and Social Media Agency of the year. Saatchi & Saatchi Health & Wellness was the Healthcare Agency of the Year and Aim High Consulting was the PR Agency of the Year. Infosys was awarded the Client of the Year winning across several categories.

     

    The event also featured a book release of Pavan Padaki’s Brand Vinci, a definitive book on the various facets of branding.

     

     

     

     

  • Sreekumar will report in to Hemant Misra, Chief Executive Officer, Publicis Capital

    Sreekumar Balasubramanian appointed SVP at Publicis Capital

    By A Correspondent

     

    Publicis Capital announced the appointment of Sreekumar Balasubramanian as Senior Vice President. Sreekumar comes with a 19 year testimony of working with global marketing communications companies and successfully driving growth and thought leadership for iconic global and local brands. Sreekumar will report in to Hemant Misra, Chief Executive Officer, Publicis Capital.

     

    Commenting on the appointment, Hemant Misra- CEO Publicis Capital said, “It’s great to have Sree in our team. His mandate will be to focus on maintaining our high standards on existing businesses as well as on new business development. I wish him the very best!”

     

    On his appointment Sreekumar said, “It is always important for people to get out of their comfort zones and face new challenges and Publicis has provided me that opportunity. Publicis Capital is an innovative forward thinking agency with iconic brands and renowned talent. I see exceptional potential for leveraging their credentials on existing business and for growth. I look forward to being a part of this endowed team.”

     

    Over the years Sreekumar has worked with eminent agency networks like Leo Burnett, Lowe, Rediffusion and W+K, where he has worked on categories like Food and Beverages, Automotive, Telecom, Retail and services.

     

  • In this digital age, consumers instead visit multiple car showrooms and seek opinions from people around them

    Ogilvy Bangalore launches CarWale campaign

    By A Correspondent

     

    CarWale has launched its first ever mass media campaign, spearheaded by a television commercial that makes a strong point with a tinge of humour.

     

    The strategy, as articulated by Ogilvy Bangalore, was to inextricably link CarWale to the car-buying process. This came to fore through consumer research which showed that there is a low awareness for the portal, and CarWale is still not the first point for them to gather information in their car buying process. In this digital age, consumers instead visit multiple car showrooms and seek opinions from people around them.

     

    Steven Hough, Executive Creative Director, Ogilvy Bangalore said, “It is a common insight that car buyers, especially in India, take everybody’s opinion before deciding on a car. We decided to capitalize on this and highlight the dilemma of the Indian car buyer in a series of amusing vignettes.

     

    Mohit Dubey, Co-founder and CEO, CarWale added: “We are extremely excited about our first foray into building brand CarWale with mass media advertising. We have timed this campaign keeping in mind buyer sentiment at this time of year, when pre-Diwali car research is at its peak, and the response we have received from both buyers and the industry is humbling.”

     

  • Shri Lal Mahal Group is one of the largest exporters of Basmati and non-Basmati rice from India

    DDB Mudra North partners with Shri Lal Mahal Group

    By A Correspondent

     

    Post a multi-agency pitch, DDB Mudra North has been entrusted with the creative mandate of Shri Lal Mahal Group.

     

    With a legacy spanning over a century, Shri Lal Mahal Group is one of the largest exporters of Basmati and non-Basmati rice from India. In addition, the Group holds the credit of being the first Exporter to have exported 5000 MT of Basmati Rice for the first time from India to Europe, in 1978.

     

    Dev Garg, Director & Uday Nayak, Business Head, Domestic Market of Shri Lal Mahal Group said, “From its modest beginnings as a small business house, the company has grown into a large multinational conglomerate with a steadily rising annual turnover. Shri Lal Mahal is a Star Trading House and one of the biggest exporters of rice from India, exporting Basmati rice to Europe, USA, Canada, Australia, South East Asia and the Middle East. Our need of the hour is a complete revamp of the brand in order to further strengthen our presence in both national and international markets. In this interesting phase of our brand journey we needed a partner to deliver not just creative excellence but business solutions to us. In DDB Mudra, we’ve found that able partner.”

     

    Vandana Das

    Vandana Das, President, DDB Mudra North, said, “It’s a delight to be partnering Shri Lal Mahal, a client with a rich legacy. We look forward to partnering them into taking this brand on a growth path with a communication package that would be much noticed.”

     

  • The agency’s Mumbai office will manage the mainline and digital creative services for Emirates for the region

    L&K Saatchi & Saatchi wins mandate of Emirates West Asia & Indian Ocean

    By A Correspondent

     

    Emirates has assigned its West Asia & Indian Ocean (WA&IO) brand communications mandate to L&K Saatchi & Saatchi, India following a multi-agency pitch. The agency’s Mumbai office will manage the mainline and digital creative services for Emirates for the region and work with the Central Brand Marketing team in Dubai.

     

    Emirates, a global connector of people and places is the most valuable airline brand worldwide for the third consecutive year, according to The Brand Finance Global 500 report for 2014. Widely acknowledged to be one of the most innovative carriers in the industry, with a state-of-the-art Boeing and Airbus fleet and award winning in-flight entertainment system –ice, Emirates fleet of exclusively wide-bodied aircraft is amongst the youngest in the sky. Flying to more than 140 destinations across six continents, the opportunities for Emirates in the years ahead are very exciting.

     

    L&K Saatchi & Saatchi will carry forward the ‘Hello Tomorrow’ campaign and will create original work for the region along with multimedia campaigns for new routes, networks, products and services.

     

    Anil S Nair

    “We are absolutely honored to be chosen by Emirates who has set such high standards for everything that they do. We look forward to working with the Brand Marketing team in Dubai to develop some great work,” shared Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi.

     

  • Creative Gurus R. Balki and Stefan Haves advise 1000-plus audience on the need to live their dreams and not shy away from making mistakes

    IAA hosts mentorship programme in Mumbai

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter played host to 25 leaders from across Indian industry to mentor 720 students at the first ever mentorship programme conducted under the aegis of the IAA Young Turks Forum. Sangita Jindal, Chairperson of JSW Foundation launched the initiative on Friday, September 19 at the Bombay Stock Exchange’s International Convention Hall. Hailing the initiative, Sangita scored the importance of mentorship for young professionals.

     

    Earlier, an interactive session with the theme “Engaging with the Audience – Lessons from the Entertainment Industry” was held with R. Balki, film-maker and Chairman, Lowe Lintas & Stefan Haves, well-known Hollywood director and entertainer. Theatre personality and author Anish Trivedi moderated the discussion.

     

    “There is no need to panic in the race to achieve things,” advised Balki. He also added, “Chill, it’ll happen. Don’t panic.”

     

    Highlighting the difference between a great juggler and a not-so-great juggler, Stefan said, “A great juggler has dropped the balls more and made more mistakes in public.” Underscoring the need to not fight shy and be scared of going in front of people, Stefan said, “doing public discourse feeds your own soul and that of people around you”.

     

    HBO South Asia was the Presenting Partner and Mahindra Special Services Group and NASSCOM are the knowledge partners of the IAA Young Turks Forum. The event was conducted with the support of Bombay Stock Exchange. Youngsters from select colleges, the Nasscom 10000 entrepreneurs programme and BSE Incubation Centre were part of the IAA mentorship programme.

     

  • The loyalty programme of Landmark Group is also the parent company of Home Centre

    Ogilvy Mumbai wins creative mandate for ‘Shukran’

    By A Correspondent

     

    Ogilvy’s Mumbai office has been handling the creative duties for Home Centre in Middle East and North Africa for over a year and has now won the creative duties for Shukran – the loyalty programme of Landmark Group which is also the parent company of Home Centre. This was a result of a multi-agency pitch that saw the participation of several other creative agencies.

     

    Navin Talreja, President – Ogilvy Mumbai & Kolkata said, “Reputation as the most effective agency office in the world started getting clients across the world to recognise India, and specifically Ogilvy Mumbai as a center of excellence. The mandate from Home Centre for Middle East & North Africa last year and more recently winning the opportunity to build their loyalty program brand across eight countries, is proof that clients will go any distance to find the right partners.”

     

    Sumanto Chattopadhyay

    Sumanto Chattopadhyay, Executive Creative Director, South Asia said, “There is something deeply satisfying about creating work that works in markets beyond one’s home turf. The success of our Home Centre campaign has given us this opportunity to create greater brand value for the Landmark Group.”

     

    Rajesh Rishi, General Manager – Loyalty, Shukran said, “We were very clear that we wanted to work with the best team to take Shukran to the next level; after a rigorous process we found Ogilvy’s approach and methodology best fit to take on the unique challenge of taking a programme our size and business impact to the next level. Given Ogilvy’s expertise and diversity, we are looking forward to taking on these challenges together in unique and refreshing ways to strengthen our brand equity in the region and beyond.”

     

    As the region’s largest retail loyalty programme with over 6.5 million members in 8 countries, with over 50 brands spread across 1100 stores, Shukran aims to take the concept of ‘loyalty’ to an entirely new level, redefining rewards in every lifestyle category imaginable – including clothing, footwear, accessories, salons and spas, home furnishings, electronics, sports, entertainment and restaurants.

     

  • Andy Sandoz, Creative Partner at Work Club announced as D&AD Deputy President; Rosie Bardales, Dan Germain & Nils Leonard among newly elected Trustees

    D&AD President Mark Bonner aims for crossover appeal

    By A Correspondent

     

    D&AD President Mark Bonner and CEO Tim Lindsay

    New D&AD President Mark Bonner has pledged to celebrate the new breed of 21st century creatives as he begins his term, intending to commemorate the profession’s heritage, champion its present and safeguard its future.

     

    Mark Bonner is a true D&AD success story, having begun his career with a D&AD New Blood Yellow Pencil, earned as a Kingston University student in 1991. Alongside fellow designers Jason Gregory and Peter Hale, whom he met at the Royal College of Art, Mark co-founded GBH in 1999. With four Yellow Pencils to its name, GBH has since consistently ranked as one of the UK’s top creative design agencies.

     

    Now, Bonner’s career has come full-circle. After being elected as a D&AD trustee in 2011, he follows in the footsteps of design legends such as Michael Johnson, Michael Wolff and Rodney Fitch in taking the reins as President of the global not-for-profit creative association.

     

    Mark Bonner, D&AD President and co-founder of GBH, commented, “As a designer, the Yellow Pencil has always been the ultimate aspiration… but having won some, now it’s winning a Black Pencil that keeps me awake at night. D&AD has been a big inspiration in my career, so to take on the role of President of this great association is a real honour.

     

    “As President, I’m interested in exploring the space beyond the disciplines, the ‘white space’ in-between. Creatives have always instinctively defined themselves by a category or a skill, but we’re in an era where convergence within communications is all encompassing. Our industry is thriving thanks to a generation of creatives and clients that collide the disciplines in order to cut through. Today, the only creative discipline that really matters is excellence.”

     

    Work Club Creative Partner Andy Sandoz has been announced as incoming Deputy President of D&AD. Serving as deputy for the next 12 months, Sandoz will take over as President in September 2015. In addition, there are seven new creatives elected to sit on the D&AD Board of Trustees, which are: Rosie Bardales, Executive Creative Director and Partner, BETC London, Harriet Devoy, Creative Director of Design, Marketing Communications, Apple EMEA, Thomas Fitzmaurice, Junior Designer, Interbrand [New Blood Trustee], Dan Germain, Global Head of Brand and Creative, Innocent, Andrew Lawrence, Creative Director, Elmwood, Nils Leonard, Chief Creative Officer, Grey London and Steve Vranakis, Executive Creative Director, Google Creative Lab

     

  • The campaign has been developed on the insight that young people are very comfortable with the sentiment that what’s theirs is theirs

    Schmitten out to make its mark in the premium chocolate category

    By A Correspondent

     

    Publicis has unveiled a new campaign for chocolate brand Schmitten. The chocolate category is growing rapidly and there are a lot of international brands that are also entering the Indian Market. There is a growing appetite for premium chocolates in the country and the most critical challenge was to find a unique space for the chocolate brand apart from just creating awareness.

     

    The campaign has been developed on the insight that young people are very comfortable with the sentiment that what’s theirs is theirs. In this TVC, Priyanka Chopra gives voice to that thought. And she makes it evident by bringing an element of whacky, youthy coolness to that argument. She is an elite girl whose possessiveness finds an infectious voice in a song, while she dodges her Schmitten from the greedy one who follows her wherever she goes.

     

    Jayesh Desai – Group Chairman, Rajhans, said, “Schmitten is the third largest chocolate project in India. We have launched a premium quality Swiss chocolate and are geared up to build a brand that will spell class. In a bid to come up as a premium chocolate brand amid the prevailing knife-edge competitions, we’ve never left any stone unturned. And thanks to Publicis for setting ourselves apart with their all the more creative output that will almost certainly go the distance.”

     

    Bobby Pawar – Director and Chief Creative Officer, South Asia, Publicis said, “The category we are trying to break into is about sinful and naughty chocolates. What India is used to is the kind of chocolates that will replace sweets. But there is more to it than that.”