MxMIndia

Category: ADVERTISING

  • The campaign developed by Lowe Lintas is based on the proposition that the SX4 Super Turbo Diesel is the car for men who are passionate about driving

    ‘Men are back’ at Maruti Suzuki

    By A Correspondent

     

    Maruti Suzuki SX4 known for its positioning as a car for the ‘man’. This time, the task of communication was to further strengthen this positioning and launch the new version of the SX4 which is equipped with the Super Turbo Diesel engine and a host of new features. The objective was also to reinforce the performance credentials of the SX4.

     

    The new campaign developed by Lowe Lintas is based on the proposition that SX4 is the car for men who are passionate about driving. It is based on the insight that almost every boy grows up playing with cars. They always dream of driving their cars really fast and aggressively. The TVC establishes that SX4 is a car that lets you live your passion for driving. The TVC depicts a young boy’s passion for speed and thrill of driving a car, which is eventually fulfilled when he gets to drive the all new SX4.

     

    Sanjeev Handa, General Manager, Marketing, MSIL, said, “The new SX4 has attractive new exterior looks, plush interiors, and exciting features like the touch screen audio cum navigation system & power folding ORVM’s. It comes with power packed performance and a Super Turbo Diesel engine. The latest TVC demonstrates our absolute commitment towards our positioning, which has let us stand distinctly apart in the segment. The production quality adds sheen to our statement and puts the TVC in a league of its own.”

     

    Shot at an airstrip in Bangalore, the car shots were captured with hi-tech camera equipment and an international crew.

     

    Credits

    Creative: Amer Jaleel, Shriram Iyer, Shayondeep Pal, Mohit Arora, Mustafa Rangwala, Manzoor Alam, Ira Gupta, Nisheeth Srivastava, Ipshita Bose

    Planning: Anurag Prasad, Ketaki Chand

    Business: Naveen Gaur, Syed Amjad Ali, Sonia Upadhyaya, Aayushi Agarwal

    Producer: Story-Tellers

    Director: Arun Gopalan

     

  • The audio visual commercial, titled 'Fino ki Kahani Kanhaiya ki Zubaani', has been created by Climb Media

    Fino PayTech takes animation route for its maiden brand campaign

    By A Correspondent

     

    Fino PayTech Limited, the company that enables financial inclusion, has launched its first ever television commercial. The commercial, which is running on-air currently, talks of how the company has brought the benefits of access to banking services to the doorsteps of the poor. This has been done through an animation film, which uses characters like Fino Man, Kanhaiya and Bandhu.

     

    “As the pioneers in the space of financial inclusion, it is has been an eventful journey so far for Fino PayTech. As we push for greater inclusive growth, we believe it is important for all the stakeholders to know what is happening and what is possible in this space. The story we are trying to communicate is not merely about a product or a company. It actually tells you about the ills of informal credit channels prevalent across the country to the advantages of access to formal banking services that can change the financial landscape in rural and unbanked India. The Fino bandhu is not merely an agent of the company but a catalyst for social change,” said Shweta Aprameya, Vice-President, Fino PayTech Limited.

     

    The audio-visual commercial, titled Fino ki Kahani Kanhaiya ki Zubaani, has been created by Climb Media.

     

    Kireet Khurana, Creative producer of Climb Media said, “The fascinating success story of Fino PayTech and its impact on the entire country is something that was entreating to be told. We are happy and privileged to have been given this opportunity to weave an emotionally connecting story with FINO’s empowering cause and achievements in the financial inclusion domain, bringing it to the fore. Animation has been created in a way to convey the message in a simple yet effective manner.”

     

    The commercial is on air till May 5, 2013 and will be telecast across channels such as CNBC-TV 18, NDTV 24×7, Aaj Tak, Dilli Aaj Tak and Tez.

     

  • Conceptualized by Leo Burnett, the new TVC from McDonald's introduces two new 'Pakka Indian' burgers

    McDonald’s becomes ‘Pakka Indian’

    By A Correspondent

     

    McDonald’s recently introduced two new ‘Pakka Indian’ burgers – Masala Grill Chicken and Masala Grill Veg. And to promote the two, it has has adopted a 360-degree approach to promote the products across all marketing platforms. The entire messaging in the communication reiterates the brand’s Indian-connect by ensuring that it caters to its customers tastes. Conceptualised by Leo Burnett, the new television commercial goes on air April 15, 2013, accentuating the ‘Pakka Indian’ ideology of an Indian customer in humorous manner. The commercial focuses on the typical Indian habits which are intrinsic to all of us – the gist being that no matter how contemporary we like to be in day-to-day life; our essential behavioural pattern still remains ‘Pakka Indian.’

     

    [youtube]http://www.youtube.com/watch?v=o-Mh6iAQdEU[/youtube]

    Speaking about the new product launch, Ruchin Khanduja, General Manager, Marketing (North & East), McDonald’s said, “We’re delighted to expand our menu and offer our customers a product that is unique in taste as well as  value. Indian consumers have a palate for Spicy/Masaledar/Chatpata products, this taste is well preferred across all age groups. We have tried to establish a connect between the product and consumers;  by emphasising on unique Indian traits like amazing bargaining skills, not eating non-veg on Tuesdays,   and many more such habits that make us Pakka Indian. In a similar way, the product also has a distinguished ‘Masaledar’ flavour with great value attached to it. The campaign has been designed keeping in mind the ‘Pakka India’ style.”

     

    The campaign is an integrated mass media campaign, which will leverage a mix of communication elements like outdoors, print and television. In addition to this, the in-store activation will be at par with efforts made on national and regional media.

     

    To further build excitement, McDonald’s has also stimulated some customers connect activities: running product offers to promote the trial of Masala Grill and also plans to organize Fun/Humorous activities on Pakka Indian concept, from May.

     

  • I like his angst, his hard edged temperament. It is this hot attitude which will make him a superb leader in the coming years, even if it gets him into trouble now and then. So he must keep the fires burning

    Anil Thakraney: Kohli’s abuse = Good news for IPL

    By Anil Thakraney

     

    Virat Kohli is an angry young man these days. He is furious with a section of the Wankhede crowd, because they booed him right through the IPL league match between Mumbai Indians and Royal Challengers Bangalore. I will come to Kohli’s frustration presently, but let me start by saying that this incident should make the BCCI suits smile very widely.

     

    And that’s because, contrary to the views of many sceptics (myself included), it’s very clear that the IPL has managed to establish solid city-based loyalty. The Indian junta appears to have adopted the various teams as their own. Personally speaking, I still don’t feel any connect with the Mumbai Indians team (just as I feel no connect with Antilla), but I don’t matter out here. The hardcore IPL fans definitely do. It’s one thing to cheer for your team, it’s another to jeer for the rival team’s captain. The captain who happens to be a star player for India, the future of Indian cricket, but that didn’t seem to deter the crazed IPL fans. The mad passion for the Mumbai Indians team explains the insults heaped on Kohli. And this is superb news for the tournament organizers. No one doubted the popularity of the T20 format, what was always in question is the issue of team loyalty. Because many players from each team don’t belong to that particular city/region. One can safely say that has been achieved too. In short, the IPL can now officially be called a Super Duper Hit. Congratulations!

     

    As for young Kohli, I like his angst, his hard edged temperament. It is this hot attitude which will make him a superb leader in the coming years, even if it gets him into trouble now and then. So he must keep the fires burning. However, for the Wankhede incident, our man should have handled things a little more smartly. This is a trick the youngster needs to quickly learn, because there’s no glory in abusing cricket fans, however rowdy their behavior might be. Kohli should have blown air kisses in the direction of the jeering crowd. That would have immediately disarmed the louts, and would have made them run to a dark corner.

     

    Kohli ought to learn from his boss, Dr Mallya. Notice how the booze tycoon keeps beaming and shining at the stadia (when his team wins, that is) despite the Kingfisher Airline mess.

     

    ***

     

    PS: Have always loathed IDEA’s mind effing ‘Honey Bunny’ jingle. Well, this bunch of cool doods has composed a neat jingle of their own in honour of this rubbish. Now this I like, Sirji! Have fun.

     

     

     

  • Mr Joshi is based in New Delhi and will be responsible for the integrated media offering of the company in the North and East

    RK Swamy Media Group appoints Vinish Joshi as Vice President, North & East

    By A Correspondent

     

    Vinish Joshi

    Vinish Joshi joins RK Swamy Media Group as Vice President, North & East. He will be responsible for the integrated media offering of the company in these regions. He is based in New Delhi and will be part of the management team at RK Swamy Media Group.

     

    Confirming the appointment, Sandeep Sharma, President, R K Swamy Media Group said, “We look forward to Vinish strengthening our Delhi & Kolkata operations and growing the business. His marketing and media agency experience along with his understanding of digital media will help in enhancing our integrated media offering to clients.”

     

    Mr Joshi has over 19 years of experience having worked with Shaw Wallace, ABP and Spicejet on the client side and JWT, Lintas, Mediacom on the agency side. In his last assignment he was heading the Mediacom Delhi office for over six years.

     

    On his new assignment Mr Joshi said, “I am delighted to be given this opportunity and look forward to be part of an agency that has a clear vision of growth and a result-oriented culture.”

     

  • The healthcare category complaints surpassed education, witnessing 36 complaints

    ASCI upholds record 96 complaints against ads in Feb ’13

    By A Correspondent

     

    In February 2013, the Consumer Complaints Council (CCC) of ASCI witnessed a sharp increase in the number of complaints against ads in Healthcare category. The category had 36 complaints upheld. The second highest number of complaints were seen in the Education category, most of them claiming to guarantee 100% job placements.

     

    HEALTHCARE

    Dabur India Ltd’s Dabur Chyawanprash print ad claimed that “Dabur Chyawanprash provides 3 times more immunity”, “Helps improve the ability to fight illness by 3 times”, “ONLY Dabur Chyawanprash provides immunity”. The advertisers were not able to substantiate the claim with necessary support and data. The advertisement contravened Chapter I.4 of the Code and the complaint against the ad was UPHELD.

     

    CCC found following claims in print ads by 35 different advertisers as either misleading or false or unsubstantiated and hence complaint against ads upheld:

    BAKSON DRUGS & PHARMACEUTICALS PVT LTD – Bakson’s range of products claimed that it “is the World’s largest Homeopathic corporate”.

     

    BOURN HALL CLINIC – IVF treatment ad claimed “Infertility treatment centre with the world’s best success rate”, “World’s first and highest success rate giving IVF (Test tube baby clinic)”.

     

    UMALAXMI ORGANICS PVT LTD’s Sugar Remedy claimed that it’s “India’s No.1 drug for sugar”, “Clinically proven”, “Trust of doctors, relief from diabetes”.

     

    NATUROVEDA HEALTH WORLD – Naturovedic treatment claimed that “Naturoveda has successfully treated more than 1 lakh patients till now”, “Naturoveda eradicates the disease right from its roots without any side effect”, “We treat physical weakness (male/female), diabetes, obesity”, “underweight, piles, joint pain, asthma, stomach problems, skin aliments, female disease, and hair problems”, “Winner of Hakim Ajmal Khan Global Award for Best Ayurvedic & Unanai Clinic”.

     

    JAGRUTI TEST TUBE BABY CENTER claimed that it “provides complete and successful cure of infertility”.

     

    JOLLY PHARMA INDIA - Jolly Vaseer Capsule & Ointment claimed that it “Helps to get rid of Haemorrhoids and piles”, “Avoid expenses and pain of operation”, “Vaseer capsule and tube – 100% Ayurvedic, no side effects”.

     

    JOLLY PHARMA INDIA – Jolly Fat Go claimed that it “is effective ayurvedic medicine without any side effects”, “Jolly Fat Go capsule burns the accumulated fats and converts it into energy”, “Jolly Fat Go Anti – celluloid oil avoids wrinkles”, “Removes stretch marks caused after pregnancy”, “save yourself from dieting”, “Easy way to stay slim, smart and fit”.

     

    PRATIRAJ HERBAL PHARMACY - Amrut Navjeevan Ayurvedic Oil claimed that it “goes in the depth through pores and creates a sticky sensation which helps in stopping pain and strengthens your bones”.

     

    DR. NIGAM’S GOODHEALTH PVT LTD - Stem Cell Hair Transplant claimed that “Dr. Nigam has pioneered the procedure of spotlipo and has given well sculptured figures to millions of people. Bollywood celebrities, politicians, business tycoons and cine artists prefer him to other doctors”, “Dr. Nigam co-partners India’s first and only stem cell hair lab which was started 3 years back by a group of doctors with an investment of 100 crores”.

     

    GAUTAM CLINIC – Ayurvedic medicines claimed that it “provides Successful treatment by 100% ayurvedic medicines for night fall, earlyfall and impotency through Ayurvedic medicines”.

     

    CHANDAN HOSPITAL – Pocket Friendly Packages claimed “helps you lose 3-6 cms in only 45 minutes”.

     

    DR. KRISHNAN CANCER HEALER CENTER – Cancer Healer claimed that “when a patient is sent home saying that he cannot be cured, his family is asked to take care of him since he is going to die within a month or so. In such situation this patient is given Cancer Healer and sent for check-up, we found his reports normal”, “Cancer Healer is effective in case of V Grade Cancer”, “Helps in case of injuries which start stinking, water accumulation in stomach”, “Pleural effusion in lungs, Metastases in liver and brain, do not feel hungry, continuous reduction in weight, pain which doesn’t stop by morphine”, “It can be consumed along with radiotherapy and chemotherapy, Cancer Healer is called Communotherapy which heals any type of cancer”, “Names of patients which have been cured by Cancer healer are also given”, “Thousands of cancer patients have been cured and given a new life by Cancer healer”.

     

    JOLLY PHARMA (INDIA) – Jolly Sunsex Gold Capsules claimed that ” A better formula which contains safed musli, shilajeet and saffron that helps you get rid of weakness”, “Increases power and immunity naturally”, “Visual implies sexual pleasure related benefits”, “Makes you strong and solid from inside”.

     

    THE BODY CARE & CURE CLINIC – Slim I Lipo claimed that it “Helps lose 5kgs (35-50cms) in 7 days”, “Leads to Permanent weight reduction”, “Gives immediate visible result of 6-8cms of weight loss in 60 minutes”.

     

    RAJ CLINIC claimed in their print ad that “Male sexual power in 7 days only”, “Successful Ayurvedic cure of early fall, nightfall and sexual problems”.

     

    Ashrafi Clinic claimed that it “provides successful treatment of white spots”.

     

    MAHAMAYA SALES & SERVICES – Khatod Sanjeevini Plus claimed “to be effective for most of the ailments”.

     

    FIT & FINE HEALTH CLUB claimed “101% guarantee of 3 to 5 kg weight reduction and 2 to 6 inches reduction every month by sleeping on toning table”.

     

    SUSSRUTHA PHARMACEUTICALS – Diab Life claimed that “Diab Life completely cures Diabetes”.

     

    NEW VISION LASER CENTERS claimed that it “has cured more than 60,000 people from glasses”.

     

    TARA HOMEOPATHY CLINIC claimed that “Baldness can be treated through homeopathic medicine”, “We help in growing natural hair”, “Stop hair fall today itself”.

     

    LIFE SLIMMING & COSMETIC CLINIC claimed that it provides “World class “Stem Cell Therapy”, “Prevents hair fall, grows new hair”, “No invasive, no anaesthesia, no pain, no scar”, “World’s latest non-surgical liposuction with guaranteed 10 kg weight loss”.

     

    HAKIM TULSIPRASAD AGARWAL – Hakim Tulsiprasad Products Range claimed that Shakti Tarang Capsules “makes your semen thicker and strengthens your body”.

     

    RANBAXY LABORATORIES LTD - Volini claimed that “99% doctors have used Volini to relieve their pain” and “Volini No.1 doctor’s prescribed pain reliever”. since last 12 years”.

     

    NEW LOOK LASER CLINIC – Laser Hair Removal Service claimed that “First time in India New Look has brought trusted and very safe treatment”, “For solving your skin related problems like vitiligo”, “Freedom from smoking”, “Freedom from obesity”.

     

    ALCON LABORATORIES INDIA P. LIMITED – Alcon Replenish claimed that it “is World’s No.1 recommended solution”, “OPTI-FREE replenish with its patented tearglyde technology retains moisture in your eyes up to 14 hours irrespective of the lens you wear”.

     

    SHREEJI UPCHAR KENDRA claimed that it provides “Permanent cure of piles, warts, fistula and stone in 10 days with Ayurvedic medicine without any surgery”, “Reduce 3 to 7 kg in a month”, it will “Increase weight 2 to 5 kg in a month”.

     

    EGO WELLNESS – Stem Cell Therapy claimed “Be slim @ home”, “Lose upto 35-50 cms from abdomen, hips and thighs + guaranteed 5 kgs weight loss free”.

     

    JDM AYUR PSORIASIS RESEARCH CENTRE claimed that it “has found rare herbs of the world which cures psoriasis in few months on its consumption”.

     

    NUTURE HEALTH CARE - Medora Capsule gel and oil claimed that “decreasing fat by merely applying Medora gel and oil on waist, arm and thigh”, “lose of weight by mere application on body”.

     

    LOTUS HERBAL LIMITED - Lotus Whiteglow Range claimed that it “deep cleanses your skin, brightens it and prevents melanin production that causes skin darkening”, “Whiteglow Skin Whitening & Brightening Micro-Emulsion – It contains SPF-25, breakthrough formula that works 2-6 times faster and allows deeper penetration of ingredients”, “Whiteglow Skin Whitening & Brightening Nourishing Night Crème – It is a technologically advanced triple action formulation that contains rare fruit & plant extracts which nourish & lighten the skin, overnight” “It reduces dark spots, dullness & the appearance of pores, corrects uneven skin tone & improves skin moisture balance”, “The result: a fresh, radiant and fair skin when you wake up”.

     

    REPL INDIA – REPL range of products claimed that Super Sonic “is the No.1 Power Capsule”.

     

    KADYAN OVERSEAS claimed that Night Riders Afgani Nuskha contains “Sheeghrapatan, swapnadosh, dhaatu rog, kam tanav”.

     

    AADHAR HERBAL P. LIMITED – Aradhya Aloe Vera Juice claimed that it “provides Quick relief in obesity, diabetes, gas, constipation, piles, gout, joint pain, blood pressure, dengue, chikungunya, gastrointestinal ulcers, skin care, cancer, AIDS, sexual problems”.

     

    MOHAK HI TECH SPECIALITY HOSPITAL claimed “Begin healthy life, free from obesity and diabetes”, “The only approved institute for surgery for obesity and diabetes”.

     

    All above mentioned claims made in print advertisements needed to be substantiated with necessary support data, market research and analysis/data. The CCC concluded that in the absence of comparative data, the claims mentioned in the advertisements and cited in the complaints were inadequately substantiated. The advertisements contravened Chapter I.1 of the Code. The advertisements of JOLLY PHARMA (INDIA) – Jolly Sunsex Gold and MAHAMAYA SALES & SERVICES – Khatod Sanjeevini Plus also contravened Chapter III.4 of the Code. These complaints were UPHELD.

     

    EDUCATION 

    PGP COLLEGE OF ENGINEERING AND TECHNOLOGY – UG Courses / PG Courses in their print ad claimed that PGP College of Engineering & Tech “provides 100% Placement provided through Campus Requirement”. The CCC concluded that as all the students were not placed, the claim of “Provides 100% Placement provided through Campus Requirement”, was not substantiated and was misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD.

     

    LITTLE KIDZ EDUCATION – Smartkidz Play School in their print ad claimed that it “is ranked No. 5 among 300 branded preschools in India”. The CCC noted that Silicon India ranked Little Kidz No.5 on the basis of best practices in Franchising, but to claim it as the 5th rank among branded preschools is misleading by implication. The advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD.

     

    Complaints against the following claims made in print advertisements by 27 different advertisers were upheld by CCC:

    NARAYANAGURU COLLEGE OF ENGINEERING – Off Campus Recruitment claimed that it is the “only company in ASIA which is fully operated by Female Employees”, “Asia’s Largest Networking & Web Hosting Company”.

     

    LA MILITAIRE ACADEMY claimed “Selection Guaranteed!!!”, “Already Selected 1850+ Officers And 8500+ In Other Ranks”.

     

    DGN MARITIME ACADEMY PVT LTD – Join Merchant Navy ad claimed its “Placement 100% assured”.

     

    AAKASH EDUCATIONALSERVICES LTD – Medical & Engineering Entrance Exam claimed it “is India’s No. 1 Coaching Brand”.

     

    S P T SAINI CLASSES claimed it “gives 100% selection guarantee in writing on stamp paper”.

     

    VOICE OF GOD POLYTECHNIC COLLEGE – Diploma in Mechanical Engineering claimed that it “provides 100% Placement”.

     

    SANKARA EDUCATIONAL INSTITUTION claimed that it “provides 100% Placement”.

     

    SHEKHAWATI GROUP OF INSTITUTIONS claimed that it “provides 100% Placement”.

     

    ANNAI NURSING & CATERING COLLEGE claimed that it “provides 100 percent job guarantee”.

     

    ST ANTO GROUP OF INSTITUTIONS claimed that it “provides 100% Job assurance & inplant training in Kerala”.

     

    ARJUN SHOOTING CLUB claimed it “provides 100% employment guarantee”.

     

    FGL ACADEMY claimed that it “provides 100% Placement”.

     

    INSTITUTE FOR EXCELLENCE IN SERVICES & PLANNING claimed that it “provides 100 percent job guarantee”.

     

    ICA INFOTECH PVT LTD - Computerized Accountancy claimed that it “provides 100 percent job guarantee”.

     

    INDIAN INSTITUTE OF AIRWAYS TRAINING – Practical Training facility claimed that it “provides 100 percent job placement”.

     

    THE PRINCETON REVIEW claimed that it provides “Prep with world leader in GMAT, GRE, SAT, PSAT, IELTS, TOEFL”. The claim of world leader wasn’t substantiated with comparative data, records, documentation and with other appropriate necessary supporting data.

     

    F2 FUN & FITNESS (INDIA) PVT LIMITED – Gold Gym Fitness Training Certification claimed that it “provides 100% Job Guarantee”, “Earn Rs 25000 to 100000 per month”

     

    ARYAN COACHING claimed that it “Is region’s No. 1 institute since 8 years”, “Candidate selected for SI only from Aryan and no other institute”, “Selected for Patwari only from Aryan and no other institute”, “G III 2008, 1st rank in Bhilwara all categories”, “ISO 9001:2008 certified institute”.

     

    VLCC INSTITUTE claimed that it “gives 100% placement facility takes into consideration that you are placed in a good paying beauty and nutrition Industry”.

     

    INTERNATIONAL SCHOOL OF CORPORATE MANAGEMENT claimed that it “Provides guaranteed placement with offer letter and salary around Rs.3 lakhs p.a.”

     

    FIRST RANK PUBLICATION – First Rank Classes claimed that “Guaranteed selection get Rs. 5000 back if not selected”.

     

    SRI VENKATESWARA POLYTECHNIC COLLEGE claimed that it “provides 100% job placement”.

     

    IDEACOUNT EDUCATION PVT LTD claimed “Earn 6 lakhs p.a. job guarantee”.

     

    ANIBRAIN XDI claimed it has “100% employment record”, “Train under production artists of Hollywood films”.

     

    IIHT NETWORKS – IIHT ACHNP claimed it “provides 100% Job Guarantee”.

     

    CHANDRAGUPT INSTITUTE OF MANAGEMENT – Post Graduate Diploma in Management claimed that “Visual of the infrastructure of the Institution shown in the advertisement does not appear real”, “100% Placement Record from 1st Batch”, “State of the art campus to be operational soon”.

     

    ACADEMY FOR PROFESSIONAL EXCELLENCE claimed that it “provides assured placements with over Hundred Preferred Corporate Recruiters”, Visual of “Upcoming campus”.

     

    All these claims made by the advertisers need to be substantiated with necessary support data, documentation and past records. In the absence of comments from the advertisers, the CCC concluded that the claim mentioned in the advertisement and cited in the complaint, was not substantiated. The advertisement contravened ASCI Code’s Guidelines for Advertising of Educational Institutions and Chapter I.1 of the Code. All above complaints were UPHELD.

     

    PERSONAL HEALTHCARE & HOMECARE

    EMAMI LIMITED – Himani Boroplus Antiseptic Cream claimed in their TVC that “the said cream has been used by 50 crore Indians”. The data presented by Emami Limited was inadequately substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    L’OREAL INDIA PVT LTD – L’Oreal Paris Total Repair 5 shampoo claimed that L’Oreal Total Repair 5 Shampoo is “Voted India’s No. 1 Shampoo”. The CCC concluded that whilst L’Oreal was voted – Product of the year (POY) – product innovation, the claim that it was “India’s No. 1 Shampoo”, was misleading by implication. The advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD.

     

    ORIFLAME INDIA P. LIMITED – Oriflame Ecollagen claimed that “Smart whitening complex: Restricts the production and distribution of melanin, the key cause of skin pigmentation”, “Tri-piptide complex: Boots collagen production and re-plums wrinkles from within in length, width and depts.”, “Ecollagen 3D+ re-plumps wrinkles from within in 3 dimensions”, “Reduces wrinkles appearance and brightens skin, visible reduction of dark spots after 12 weeks”. The CCC concluded that the claim, “Smart whitening complex: Restricts the production and distribution of melanin, the key cause of skin pigmentation”, was inadequately substantiated. The advertisement contravened Chapter I.1 of the Code. This complaint was UPHELD. Whilst the claim that “it reduces wrinkles and results in visible reduction of dark spots” was substantiated. This complaint was NOT UPHELD.

     

    LIFE SLIMMING & COSMETIC CLINIC – Unique Slimming Service in their print advertisement states that their clinic “is appreciated by Press, Portals, TV & magazines India wide and worldwide”, and then mentions names of media including Moneylife and the personal finance magazine. They claim that Moneylife has appreciated the company which is not true. The CCC noted the contents of the Ad which state that the “Clinic is endorsed by a host of reputed institutions including Moneylife”. As Moneylife has denied endorsing the advertiser. The complaint was UPHELD as it contravened Chapter I.3 of the Code which states – “Advertisements shall not, without permission from the person, firm or institution under reference, contain any reference to such person, firm or institution which confers an unjustified advantage on the product advertised”.

     

    SAFECHEM INDUSTRIES – Safed Detergent powder in their TVC showed “a lady with dirt on her clothes is forcefully washed inside the washing machine”. This may leave an impression on young and sensitive minds of children that it is possible to clean up a living being by a washing machine. The CCC concluded that the advertisement features a dangerous act which is likely to encourage minors to emulate it in a manner which could cause harm or injury. The advertisement contravened Chapter III.2 of the Code. The complaint was UPHELD.

     

    SC JOHNSON PRODUCTS P. LTD – Glade Touch & Fresh in their TVC claimed that “ordinary air fresheners only mask the foul smell whereas the product in question eliminates the foul smell”. The CCC concluded that the TVC did not disparage the Complainant’s product. This complaint was NOT UPHELD. In the absence of comparative data, the claim that Glade Touch & Fresh “is superior to the other air freshener blocks”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. This complaint was UPHELD.

     

    Complaints against the following claims made in print advertisements by 11 different advertisers were upheld by CCC:

    L’OREAL INDIA PVT LTD – L’Oreal Youth Code Luminize Range claimed that it “contains LUMI-Gen technology, which identifies light infusing genes in the skin and enriches them to give even and luminous skin”, “Try Youth Code Luminize and see yourself how 90% women experienced a more even or luminous skin, Super: Skin evaluation, after 8 weeks”, “More even looking skin tone – Unifying effect”, “Dewy, luminous finish – Liquid Light technology”, “Enhances and refines – with daily use”, “Liquid Andersen juxtaposes micromirror plates on the skin that reflect light, giving you even and luminous skin”, “This serum is a fluid “Oil in water” emulsion that is 40x more concentrated in Vitamin Cg”.

     

    METRO POLY CLINIC claimed that it “Stops hair fall 100%”.

     

    LOTUS HERBAL LTD - Lotus White Glow claimed that it “is Enriched with Grape, Mulberry, Sazifraga extracts and milk enzymes, it also protects the skin from harmful UVA & UVB rays”.

     

    MANKIND PHARMA LTD – Kustody Neem Face Wash claimed that it “provides Effective Fairness”.

     

    ULTRATECH INDIA LTD – 18 Again claimed “Post pregnancy issues?”, “Infection?”, “Sour relationship?”, “Here’s the answer to questions you fear most. 18 again – Female renewal gel. Tightens and Rejuvenates. For vaginal use only”.

     

    VASU PHARMACEUTICALS – Trichup Hair Care Range claimed “150 million people all over the World are using Trichup”.

     

    PANGENE BIOTECH LIMITED – Bodydear Range of Products claimed that it “is India’s most effective & affordable Herbal Cosmetics”.

     

    MILAGROW BUSINESS AND KNOWLEDGE SOLUTIONS (P) LTD – Milagrow Tabtop 10.4 claimed it’s “Introducing world’s first eye protect tab top”, “India’s only “Ready to use” Tablet with 70 pre-loaded applications”.

     

    VASU PHARMACEUTICALS – Trichup Hair Care Range claimed that “Now there would be no hair fall – a guarantee by Trichup”, it “Stops hair fall or get your money back”, “Stops hair fall and gives nourishment to newly growing hair”, and “Comprises Powerveda”.

     

    RATAN AYURVEDIC SANSTHAN- Facia Silky Touch Lotion & Cream claimed that it “provides 48 hour moisture lock”.

     

    RESULT ADVERTISING PVT LTD – Black Hair Dye Shampoo claimed that they are introducing “First time in India”, “Completely ammonia free herbal shampoo”, “Black hair in 5 minutes”, “No spots after on your scalp after dying your hair”.

     

    All these claims needed to be substantiated with necessary support data and test reports of efficacy. In the absence of comments from the advertisers, the CCC concluded that the claims mentioned in the advertisements and cited in the complaints were not substantiated. The advertisements contravened Chapter I.1 of the Code. Complaints against these ads were UPHELD.

     

    CONSUMER DURABLES

    BAJAJ ELECTRICALS LIMITED - Bajaj Quick Chef Induction Cooker, in their print ad claimed “Switch to Bajaj Induction Cookers. Save up to 65% costs”, “Bajaj Induction Cooker is better than Gas stove in terms of Time – To boil 2 ltrs of water Gas stove takes 9 min & Rs 1.90 and Bajaj induction cooker takes 6 min and Rs 0.65 (50% faster and saves 65% cost)”. The CCC concluded that the claims mentioned in the advertisements and cited in the complaint were not substantiated adequately. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    Complaints against the following claims made in print advertisements by two different advertisers were upheld by CCC:

    GANGOTRI SUPPLIERS - Nutech Solar Heater claimed that it “has 1.5 lacs satisfied customers”, “India’s fastest growing solar company”.

     

    KEVIN POWER SOLUTIONS claimed “Awarded Power Brands “Rising Stars” of the year 2012-13″, “India’s fastest growing Inverter, UPS, Battery Company”, “Highest manufacturer of Sine Wave Inverter/ UPS”, “Largest Range of Products in the Industry (400VA-300KVA)”. these claims needed to be substantiated with necessary support data and test reports of efficacy. In the absence of comments from the advertisers, the CCC concluded that the claims mentioned in the advertisements and cited in the complaints were not substantiated. The advertisements contravened Chapter I.1 of the Code. Complaints against these ads were UPHELD.

     

    FOOD & BEVERAGE

    Complaints against the following claims made in print advertisements by six different advertisers were upheld by CCC:

    CIBA MASALA UDYOG - Ciba Taaza Spices claimed that it “is approved by food safety and standard authority of India (FSSAI)”, “Highest seller of branded Masala in Rajasthan”.

     

    KALEESUWARI REFINERY P.LTD - Gold Winner Sunflower Oil claimed that it is “India’s largest selling Refined Sunflower Oil”.

     

    ANKUR CHEMFOOD LIMITED - Ankur Salt claimed that it is “No.1 salt of our country”, “World’s largest salt refinery”.

     

    VIMAL OIL & FOODS LIMITED - Vimal Lite Table Migarine claimed that it “is India’s largest selling table margarine”.

     

    UNITED SPIRITS LTD – McDowell’s No.1 Water & Soda claimed that it “is the No.1 drinking water”.

     

    MEHAR HERBALS – Mehar Arjun Tea claimed that “One cup tea, protect yourself from heart attack”, Mehar Herbals “has discovered a magical tea formula that is Panacea for Heart ailments”, Mehar tea “cures heart disease – decreases level of cholesterol – regularizes heart beat”, “controls blood pressure – increases haemoglobin – opens up veins and valve”, “reduces obesity – reduces mental and physical fatigue – increases hunger”, “beneficial in piles – beneficial in typhoid, liver ailments, hepatitis and jaundice”, “freedom from urinary blockage and kidney disease – passes out toxin from body”, “improves eye sight – enhances beauty and complexion – protects from cancer”, “improves “bal and shukra” – prevents prameh (peshab mein dhaatu)”.

     

    All these claims needed to be substantiated with necessary support data and test reports of efficacy. In the absence of comments from the advertisers, the CCC concluded that the claims mentioned in the advertisements and cited in the complaints were not substantiated. The advertisements contravened Chapter I.1 of the Code. Complaints against these ads were UPHELD.

     

    REAL ESTATE

    GOKULAM DEVELOPERS - Cheran Residency claimed in their print ad that “Cheran Residency “provides 100 % pollution free and eco-friendly residency”. In the absence of comments from the Advertiser, the CCC concluded that the claim “provides 100 % pollution free and eco-friendly residency” was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    TECHNOLOGY

    AISWARYA SYSTEMS - Ricoh Buy Back & Special offer in their print advertisement claimed that Ricoh “is World’s No.1”. This claim needs to be substantiated with necessary support data along with worldwide market share data. In the absence of comments from the Advertiser, the CCC concluded that the claim that “Ricoh is World’s No.1”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    AUTO

    PIONEER MOTORS – Ape Range in their print ad claimed that Pioneer Motors “is the No.1 manufacturing company”. This claim needs to be substantiated with necessary support data, along with market share data to prove No.1. The CCC concluded that in the absence of comparative data, the claim that Ape Range “is the No.1 Manufacturing Company”, was not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    STANDARD COMBINES PVT LTD – Standard Tractors in their print ad claimed that “There is no other like this one”, “No need of repairs”. These claims need to be substantiated with necessary support data along with comparative analysis data. In the absence of comments from the Advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    VARIOUS SECTORS

    S S JAGDAMBA PHARMA AGENCIES – X Power Oil in their print ad claimed that people will “Now get complete satisfaction”, “Made from rare and precious ayurvedic Herbs”, “No side effects”, “For new energy”, “For joy and happiness”, “For reenergize yourself”. These claims need to be substantiated with necessary support data, proof of efficacy along with safety data. In the absence of comments from the Advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    SAMSONS LEATHER CLOTH MFG CO PVT LTD – Royal Touch Joyride claimed in their print ad that it “Has best quality artificial leather seat cover that reflects back the UV rays of sun and therefore keeps the temperature of your seat to 12- 22 Degree Celsius cool”, “It is also 6 times more durable than the other seat covers”, “Save approximately Rs. 1200 in 3 years”, “Environment friendly”, “First time in India”. In the absence of comments from the Advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

     

    During the month of February, the CCC also received complaints against 15 advertisements. The complaints were received against the advertisements of CADBURY INDIA LTD – Bournvita, BRITANNIA INDUSTRIES LIMITED – Britannia Good Day Biscuits, LENOVO INDIA PVT LTD – Lenovo Exclusive Store, LUMINOUS POWER TECHNOLOGIES P. LTD – Luminous Range, JUBILANT FOOD WORKS LIMITED – Domino’s Cheesy Boloroni Pizza, BERGNER IMPEX INDIA PVT LTD – Bergner Austria Kitchenware, INTERCRAFT TRADING PVT LTD – Rouge Plump Lipstick, HINDUSTAN UNILEVER LTD – Close Up Toothpaste, CELKON IMPEX PVT LTD – Celkon Smartron Mobile, SHREE CEMENT – Ultra Red Oxide Cement, BACARDI INDIA PVT. LTD. – Bacardi Music CD’s – Beach,DKT INDIA – DKT Condoms, QUIKR INDIA PVT. LTD., VOLKSWAGEN GROUP SALES INDIA PVT. LTD., COLGATE PALMOLIVE (I) LIMITED – Colgate Total Advanced Whitening Toothpaste. However, as these advertisements did not contravene ASCI’s codes or guidelines, the complaints were NOT UPHELD.

     

  • The way the television media went over the top, for the Johnnie who came in lately, it would appear as if a top Indian minister had been hacked to death on a visit to Pakistan. This is not to say the man's life had no value, but by Sarabjit's own claim, he was no Indian spy or a state terrorist

    Anil Thakraney: Sarabjit saga: Disproportionate coverage

    By Anil Thakraney

     

    Must say I am quite bewildered over the Sarabjit Singh media frenzy. The way the television media went over the top, for the Johnnie who came in lately, it would appear as if a top Indian minister had been hacked to death on a visit to Pakistan. This is not to say the man’s life had no value, but by Sarabjit’s own claim, he was no Indian spy or a state terrorist. Here was a small time farmer who got pissed drunk one fine day, and accidentally drifted into the enemy territory. Since then, Singh had been facing trial in that nation on charges of terrorism and espionage, and we really can’t blame the Pak courts for taking decades to arrive at a final verdict, our courts don’t do any better on that count.

     

    Ergo, all that media tamasha over an aam aadmi killed by inmates inside a foreign jail? Prison violence happens regularly all over the world, and if my knowledge serves me right, jails are places where criminals reside, not nice guys. Therefore some blood bath is always expected. Which is why all the television noise beats me. Some channels have been addressing Sarabjit Singh as a martyr. Wow! Do they have secret information that the man was an Indian agent? In which case they should make that public.

     

    Anyway, all the attention from the television media resulted in the expected. Bada netas made it a point to join the funeral procession (good chance for some quick OTS), our Pappu neta even offered the man’s sister a shoulder to weep on. Full state honours for a man who drifted into enemy territory drunk. And the way Singh’s sister used the incident to build her own fiery brand, I can see her being nominated as a red hot candidate in the next general elections.

     

    Once again, this is not to belittle the man’s life. It’s to highlight the lopsided media coverage. Which often happens because of the herd mentality amongst the desi news channels. If one channel starts shouting about a story, a hundred others dutifully raise their own decibel levels. And then it becomes a total free-for-all.

     

    ***

     

    PS: A Brisbane ad agency has created print ads supporting asylum seekers. This is to change the image of these new arrivals, which in Australia is pretty horrid (ask Indian students!). Good public service idea, and the ads do address the hard issues. And they have used real asylum seekers in the ads. All very well, but I have to say the guy featured in this particular ad looks a bit, er, dodgy. Perhaps they should have been more careful with the casting.

    Click to enlarge

     

  • Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad

    AdStrat: Tang: Negotiating Kidland

    Name of the campaign/ad: Negotiation

     

    The Brief: The brand has enhanced its product and packaging to deliver both a fruitier taste & nutrition goodness to consumers. We intended a new communication that communicates the ‘fruit powder’ initiative. Tang also wanted to showcase this initiative to their target audience that is mothers and kids through a fun and refreshing TVC.

     

    Research insights: The TVC is based on the insight that the mother-child relationship has evolved over time and that today, kids too want a ‘say’ in the decisions taken for them. When mothers look at kids demands they constantly try to balance the ‘yes’ and the ‘no’. Mothers know what to heed to and kids too somewhere are aware of what to demand. This friendly tussle has been shared in an interesting and engaging way in the new Tang TVC.

     

    The thought process behind the creative: This commercial is set in a fun filled negotiation background between mom and kids and the well-meaning tussle that defines the changed dynamics of modern day parenting. It is based on the insight that the mother-child relationship has evolved over time and that today, children want a ‘say’ in the decisions taken for them.

     

    Media vehicles chosen: The launch is supported with heavy marketing investments including advertising, on-ground engagement, differentiated POB execution and PR.

     

    Key issues kept in mind while executing the ad: Tang has enhanced its product and packaging to deliver both a fruitier taste & nutrition goodness to consumers. In sync with the peak consumption period for the brand (summer), Tang wanted to showcase this initiative to the larger world through a fun and refreshing TVC. The strategy was to capture a powerful slice of life moment in the mother-child relationship, by leveraging a new and relevant parenting insight.

     

    What is the differentiating factor about the ad? The previous campaign was on Tang’s global proposition of ‘Refresh the hero in every kid’. This year the idea was to take the same proposition forward, and also communicate the ‘fruit powder’ initiative while building on the idea that when kids consume good things, they are inspired to do great things – a ‘goodness in greatness out’ proposition.

     

    Client comment: Narayan Sundararaman, Category Director – Beverages, Candy & Gum and Director – Consumer Insights & Strategy at Mondelez International, said, “Tang has been a great success story for us ever since its launch in India and kids love the taste of Tang. Their favourite drink, which is available in three flavours of Orange, Lemon and Mango, has now been made even more delicious, with added fruit powder and vitamin goodness. The TVC captures a very powerful slice of life moment in the mother-child relationship and presents a new parenting insight. It hits the mark and communicates the brand message in the most engaging and Interesting way. This new TVC will kick-off the season and we believe that consumers will see an instant connect with the real life situation played out in the TVC.”

     

    Agency comment: Gajaraj Rao, Ad Director, Code Red Films said, “The new Tang TVC campaign is created to reflect the attitudes of the kids of today, who believe they have rights just as grown-ups do, even if the world is not ready to see it that way. Mothers believe they need to set appropriate boundaries and hence are continually balancing the ‘yes’ and the ‘no’. The new Tang TVC has been developed based on the theme of negotiation and plays on this tug of war between mother and child in a fun way.”

     

    Sagar Mahabaleshwarkar, CCO, Bates CHI said, “Being a father of a 10 year old daughter, this situation replays itself almost every day at home. Kids find new ways to negotiate with their parents. Mothers too give in to the demands as long as the demand is just. This has interestingly been used in our new Tang communication. Sincerely hope moms and kids will enjoy this communication.”

     

  • If a channel can be dedicated to music, movies, food, animals, leisure, fashion, etc, why not scams? After all, cheating is an intrinsic part of the great Indian culture

    Anil Thakraney: Introducing! Ghotala TV!

    By Anil Thakraney

     

    I have a deadly idea, and through this blog post, am attempting to reach out to venture capitalists or angel investors or whatever the moneybags are called these days. I want to launch a brand new news channel, but with a difference (hatke, as my Bollywood pals would boast). The channel, which I wish to call Ghotala 24X7 (Gee TV, for short), will be dedicated to scam related stories from India.

     

    With a scam happening every other day in this glorious nation, I really think the time has come for such a speciality channel. Here’s my content plan:

    Scam newsbreaks and heated TV debates thereof, every single evening.

     

    Reporters from across the nation getting members of the junta involved in the discussions.

     

    Special features which will dissect the anatomy of each scam, in order to make it easy to understand for the aam viewer.

     

    Regular sting operations on chronic fraudsters. And potential thieves (that’s most netas and babus, it’s a huge market).

     

    Special discussions with business leaders on each scam and its impact on the economy. (Their active involvement in the programming is anyway useful for ad revenue generation.)

     

    Noon TV debates will deal with broader issues like why India has become such a corrupt nation. These can be philosophical in nature, as the tired housewives are likely to watch at this hour.

     

    For the morning slot, which would cater to the senior citizens, religious leaders will be called to perform yagnas and conduct aartis to make this nation scam free. These sadhus will also enlighten us on whether people born in certain sun signs are likely to be more corrupt, etc.

     

    And the marketing staff will package each scam for sponsorship rights. For example: ‘This part of the Railway scam is brought to you by Rupa underwear: Yeh andar ki baat hai.’ And so on.

     

    Well, you get the picture. Call me if you wish to finance Ghotala TV. I am very serious about this project. If a channel can be dedicated to music, movies, food, animals, leisure, fashion, etc, why not scams? After all, cheating is an intrinsic part of the great Indian culture.

     

    PS: I would be glad to have you as the principal investor even if you have scammed the funds. That would be in the fitness of things.

     

    ***

     

    PS1: An anti domestic violence ad from Saudi Arabia, a nation not really known for respecting and honouring its women. Good to see such an effort from that country, and it’s a good ad too. The caption in the ad: Some things can’t be covered.

     

     

  • Deepika Warrier and Lloyd Mathias will take on Josy Paul and Pratap Bose while Santosh Desai would moderate the third IAA Debates series on 13 May 2013 in Gurgaon at the Trident

    Next IAA Debate in Delhi: ‘Creative awards can also be given for differentiated one-off expressions’

    By A Correspondent

     

    The third in the series of the International Advertising Association (IAA) India Chapter’s industry-defining debates will be hosted in Gurgaon on Monday, 13 May 2011. Presented by the Dainik Bhaskar Group, the topic for the third IAA Debates is ‘Creative awards can also be given for differentiated one-off expressions’.

     

    Speaking for the motion of the topic will be Josy Paul, Chairman and Chief Creative Officer, BBDO India, and Pratap Bose, Chief Operating Officer, DDB Mudra Group. Deepika Warrier, Vice-President – Beverage Marketing, Pepsico India, and Lloyd Mathias, Director, Green Bean Ventures will be speaking against the motion. The debate will be moderated by Santosh Desai, Managing Director and Chief Executive Officer, Future Brands.

     

    Srinivasan K Swamy

    Commenting on the IAA Debates and the upcoming event in Delhi (NCR), Srinivasan K. Swamy, President, IAA India Chapter said, “The first two debates – in Mumbai and Goa – have been extremely well received. I expect the third IAA Debates to do as well. The topic chosen is provocative and is something in the minds of many after the recent Goafest-Abbys event. With the line up of speakers the Debate in Delhi promises to be exciting, delivering viewpoints to help our perspectives evolve.”

     

    Partho Dasgupta, Co Chairperson, IAA Debates said, “This is the good old classic format of debate where industry leaders debate serious issues. It’s not a standard comfortable panel discussion sitting on a couch. We get to hear the best opinion backed by information on subjects with speakers defending their positions passionately.”

     

  • The alliance is to cultivate the aggressively expanding mobile business of Intex which is expected to be the key revenue driver during the current fiscal

    Intex ropes in Farhan Akhtar as brand ambassador for its smartphones

    By A Correspondent

     

    Intex Technologies, a mobile phones, IT accessories and electronic products company, has announced Bollywood actor-director Farhan Akhtar as its brand ambassador for its range of Smartphones.

     

    The alliance is to cultivate the aggressively expanding mobile business of Intex which is expected to be the key revenue driver during the current fiscal.

     

    Announcing the association with Farhan Akhtar, Sanjay Kumar Kalirona, GM-Mobility Division, Intex Technologies (I) Ltd, said, “Farhan, as a versatile actor with youthful zeal and positive influence, will distinctly bring forth shared synergies, values and beliefs and help Intex further expand its customer reach. Being one of the most multi-talented actors around, we believe he will best fit with our brand. He is a tech enthusiast himself, and we look forward to his refreshing ideas and are confident of a successful partnership that will take the Intex mandate to another height.”

     

    The one-year association will see the Bollywood star promoting Intex smartphones through a holistic 360-degree marketing campaign which will entail print, outdoor and a TVC. The TVC is expected to be on air by June 2013.

     

  • Prannoy Roy is unarguably India's best news channel personality, and one would like to see more of him

    Anil Thakraney: The Kar Natak elections

    By Anil Thakraney

     

    I have absolutely no stake in the Karnataka assembly elections. Since I feel the same way about the Maharashtra elections, a state I belong to, you can well imagine my interest in what happens in the politics of other areas. That’s because nothing ever changes, one fraudster gets replaced by another. However, as things turned out, I was bedridden on Wednesday, and with nothing else happening, I spent all day with Arnab, Prannoy and Rajdeep. My temperature went up a few points, but that’s not the fault of these gentlemen, I do feel feverish each time I see Yeddy’s pretty face. Anyway, here’s my brief analysis of the election analysis.

     

    Prannoy Roy was his usual excited self, the man loves dissecting Indian elections. Serious, analytical, deep… all that we have come to expect from him. As I watched Roy in action, I realized his absence from regular news programmes is a huge loss. He is unarguably India’s best news channel personality, and one would like to see more of him. I still vividly recall how Roy gave the Chairman of Cadbury India a very hard time when worms were found slithering inside the chocs. (This was about ten years ago.) NDTV’s boss didn’t seem to care he was pissing off a huge advertiser. Hope to watch Roy anchor the 9pm news, at least few times a month.

     

    I don’t like it at all when Arnab stands up, it makes him look like a slimy government babu. He doesn’t possess a body that works in the erect pose. Arnab must always remain seated for best results, he looks far more authoritative that way. That apart, Times Now did the predictable number. Lots of shouting and heckling, and the busy screen bursting with all sorts of numbers.

     

    Rajdeep did the best job on this occasion. He was incisive and energetic. And missed no opportunity to bring in some humour to the proceedings. This is very important for viewers from the rest of India, people not really excited about the Karnataka politics. I must also add here that CNN IBN does the best job with info graphics. Clean, clear, uncluttered, simple layouts. The credit for this must go to Rajdeep. A techie pal, who once worked with the man (at NDTV), told me Rajdeep gets totally involved with the packaging. It shows.

     

    ***

     

    PS: Haha. My photographer pals will love these posters. Satirical, these messages carry exactly what photographers have to say to us when we envy them for their ‘cool’, ‘easy’, ‘sexy’ job.

     

    Link: http://www.demilked.com/sarcastic-posters-for-photographers-shoppe-designs/