MxMIndia

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  • Created by Creativeland, the microsite enables Audi fans to create their own music video in 4 simple steps and submit it to win exciting prizes

    Audi Q3 ‘Start Young Music Movement’ showcases young talent

    By A Correspondent

     

    The Audi Q3 ‘Start Young Music Movement’ launched by Creativeland Asia has been successful in providing Audi fans with a platform to showcase their creativity and has encouraged them to start young towards achieving their dreams.
    Created by Creativeland, the microsite www.audi-q3.in enables Audi fans to create their own music video in 4 simple steps and submit it to win exciting prizes.

     

    On the online editing timeline, participants can simply pick pictures from their Facebook page and mix them up with the clips already created by Audi, or they could even record their own footage. The video can be then edited to the ‘This Is Our Time’ soundtrack created specifically for this. The videos then can be shared with friends and people around the world. Twenty videos with the maximum number of likes will be shown to the jury selected by Audi for this purpose.

     

    The music video ‘This is our time’ has been created by Creativeland Asia exclusively for the Audi Q3 ‘Start Young Music Movement’.

     

    [youtube width=”400″ height=”225″]http://www.youtube.com/watch?v=8-SmBSFPq8k[/youtube]Credits:

    Creative agency: Creativeland Asia
    Record Label: Creativeland Records
    Production Company: Pixel Tonic Films
    Director: Deb Medhekar
    Music: Mikey McCleary
    Vocals: Nikhil D’Souza

     

  • Bang in the Middle will henceforth be responsible for managing the brand's health globally

    Bang in the Middle is Veen’s communication partner

    By A Correspondent

     

    Veen Spring Waters has appointed Bang in the Middle as its official communication partner. Bang in the Middle will help Veen enter newer luxury markets of Asia and also consolidate their already strong presence in European, Middle Eastern and Chinese markets. Bang in the Middle will henceforth be responsible for managing the brand’s health globally.

     

    “I am thrilled to find a like-minded partner in Bang in the Middle. The market for premium water is growing rapidly, and this growth is a potent opportunity for a young brand like Veen. Together with their expertise, we would be looking at entering various new markets including India,” said Aman Gupta, Director, Veen Waters.

     

    “For a world thirsty for gourmet experiences, Veen is an extremely special offering. I believe that we have been very fortunate to be considered as Veen’s global communication partner. At Bang in the Middle, our focus, work and thinking aren’t going to be limited by geography, and Veen is a brand that fits our plans to a brilliance,” said Prathap Suthan, Managing Partner, Bang in the Middle.

     

  • Mr Jagannath's immediate focus will be to drive existing and new initiatives for LinkedIn's Marketing Solutions and Hiring Solutions portfolios

    A Jagannath joins LinkedIn to head trade marketing

    By A Correspondent

     

    LinkedIn, the professional network with over 15 million members in India, has appointed AL Jagannath as Head, trade marketing for India.

     

    With over 18 years of experience in marketing, Mr Jagannath’s immediate focus will be to drive existing and new initiatives for LinkedIn’s Marketing Solutions and Hiring Solutions portfolios.

     

    As part of LinkedIn India’s leadership team, he will be responsible for widening awareness about LinkedIn’s array of customized solutions that are available to advertisers and recruiters in the Indian market.

     

    “Being the second-largest member base for LinkedIn, we see tremendous potential for growing our business in India. We have built a strong and viable platform for the business over the last two and a half years. Our focus, moving forward, will be to build off this platform and continue to give the best value to our advertisers and recruiters. Jagannath brings invaluable experience in building up large businesses and his addition to the India leadership team will help us accelerate our growth in the market, strengthen our operations and associate with even more businesses in India,” said Hari V Krishnan, Country Manager, LinkedIn India.

     

    Based out of Bengaluru, Mr Jagannath joins LinkedIn from VMWare, where he was director, marketing for India and SAARC. Prior to VMWare, he also held leadership positions at some ofIndia’s largest IT companies like Satyam Computers, Reliance Infocomm and Mudra Communications. Having worked with these companies, Jagannath comes with holistic experience in business and consumer marketing.

     

    LinkedIn India is headquartered in Mumbai with offices in New Delhi and Bengaluru.

     

  • The much awaited Airtel Super Singer 7 will be aired every Wednesday from June 27 onwards.

    Bharti Airtel gears up to present Super Singer 7

    By A Correspondent

     

    Bharti Airtel, a leading global telecommunications company, has launched Airtel Super Singer 7, aimed to entertain music lovers of Andhra Pradesh. The launch took place in the presence of Sharlin Thayil, CEO – Bharti Airtel, Andhra Pradesh along with the jury members of the show, singers Sunitha and Kouslaya along with lyricist Chandra Bose.

     

    Airtel Super Singer 7 – The Spicy Series brings famous singers to a common platform. There will be 2 teams in this series – Warriors and Chargers and the show will have the singers showcasing a variety of music genres.

     

    Speaking on the occasion, Mr Thayli said: “Airtel has always taken the lead in associating with events, shows and initiatives that showcases the talent of today’s youth. It gives us immense pleasure to be associated with this youthful and entertaining show. We would like to wish the participants all the very best for a fantastic show.”

     

    Airtel Super Singer 7 – The Spicy Series will be aired every Wednesday on Maa TV.

     

  • The account will be handled by the team under the leadership of K Satyanarayana, VP (west & south)

    RK Swamy Media wins Khazana Jewellery account

    By A Correspondent

     

    RK Swamy Media Group has won the media account of Khazana Jewellery, a leading jewellery retail chain from South.

     

    Sandeep Sharma, President, RK Swamy Media Group said: “We are extremely delighted to partner with Khazana Jewellery. We are confident of adding  disproportionate value to their media investments. We also believe this is a testimony to our passion to deliver the best for our clients. Our team under the able leadership of K Satyanarayana, VP (west & south) will spearhead this partnership.”

     

    Kishore Jain,MDof Khazana Jewellery said: “We welcome R K SWAMY Media Group as our media partner and look forward to their superior media solutions in helping build our brand value further. We are poised for the next level of growth with major expansion plans and we are confident that R K SWAMY Media Group will add value in achieving our goals”.

     

    Khazana Jewellery is a Rs2,600 crore jewellery retail chain with 20 stores across South India.

     

  • The 9X Media Group has been on a high growth trajectory since 2011

    9XM elevates Pawan Jailkhani & Punit Pandey

    By A Correspondent

     

    9X Media has elevated Pawan Jailkhani to the position of Chief Revenue Officer and Punit Pandey to the position of Executive Vice President. The 9X Media Group has been on a high growth trajectory since 2011, adding 5 music channels to its network, besides the Group’s flagship music channel – 9XM.

     

    In his new role, Pawan Jailkhani will be responsible for all forms of revenue across the existing six music television channels operated by the 9X Media Group. He will also be in charge of revenue for all future launches by 9X Media.

     

    Punit Pandey, in his new role as Executive Vice President, will be responsible for the new business initiatives by the Network and would also continue to head the business aspect of the existing six music channels.

  • The core objective of the communication was divided into two levels. The first one was to inspire people to test drive Honda Brio and, second, that the dealers of Honda feel excited about the whole campaign

    Case Study: Honda Brio: Love Ka Connection

    By A Correspondent

     

    Campaign: Honda Brio: Love Ka Connection

     

    Aim and Objectives:

    The core objective of the communication was divided into two levels. The first one was to inspire more and more people to test drive Honda Brio and feel the experience of being loved back and, second, that the dealers of Honda feel excited about the whole campaign and are inspired to sell more.

     

    The Background:

    According to Honda Brio’s current brand positioning – there’s no happier feeling than being loved back and that’s what you get every time you drive Honda Brio. It always goes the extra mile every time to make sure the love story never ends.” Keeping this promise and idea intact, BIG FM came up with the concept to give an experience of loving and getting love back.

     

    Timelines:

    The campaign was spread across 30 cities and executed within 21 days, Touch basing more than 40 dealer outlets. Apart from the 23 92.7 BIG stations, the activity was also done on 7 non-BIG FM stations which was co-ordinated by BIG FM.

     

    How the strategy was implemented:

    The core idea was to promote the voice of Honda Brio where consumers test drive Honda Brio. RJ called up the customers who have taken a test drive and asked them to share their experience. The customer who shared the best experience was called on a show every Friday to co-host a show with the RJ. Also every weekend, RJs went to Honda Showrooms and promote the activity at the dealers shop through games and music.

     

    In addition to the Voice of Honda Contest, Dealer Delight was also taken into consideration as one of the main objective was to uplift dealers moral as well as making them feel good by sending them to the corresponding radio station and meet the RJ and thus get an opportunity go come on – air.

     

    The activity was executed in four phases with each one having its own level of communication. In the first phase, a 7 day on-air promotion was done with the help of On Air Promos and RJs informing listeners about the activity and the dealer. In the second and thirds phase the activity went on-ground at dealers shops where games were played for the contest ” Voice of Honda Brio.” In the last phase, the dealers were called to the radio station and did a one to one interaction with RJs on-air.

     

    Expectations v/s Outcome:

    Honda had two core expectations from the campaign- one, delighting the dealers about the campaign and the other, to increase the test drives of Honda Brio. 92.7 BIG FM met the expectations by delivering more than what was expected from the campaign which resulted in 24 per cent increase in footfalls at the dealer shop and an astounding 34 per cent increase in test drives. The Honda dealers were highly satisfied with the activity and were kicked out about the brand.

     

    Constraints and challenges in implementation:

    The biggest challenge of the activity was co-ordinating 30 stations and communicating the same thought in 9 different languages. Also that the whole activity was in 23 BIG FM stations and 7 non-BIG FM stations required a smooth running of the activity at Honda dealerships and engaging both consumers and dealers.

     

    Since the activity was planned for a time span of 21 days in 30 cities, the execution needed to be perfect in every way possible. Regional language creative needed to be updated frequently as per dealers requirement as well as taste.

     

    Challenges/Difficulties in Execution:

    As the creative were in 9 different languages, the same communication was scripted in different languages. With addition of dealer’s feedback, each creative was given a regional flavour, keeping in line the communication. RJs doing the activation at the dealers store were also aligned to the campaign and the core thought across 30 cities. Also daily consumer bytes from the activity were aired on a day to day basis.

     

    Take-homes:

    • Radio can be effectively used to support on-ground activation
    • Non-Metros have a higher inclination towards Radio

     

    Credits, Strategy & Execution:

    The Team: Praveen Pahuja, Neha Goel, Kinney Mishra (National and Local Programming team)

     

  • The show hopes to empower viewers to be better equipped to deal with criminal situations

    Big Magic ups ante by getting Amar Upadhyay as host

    Amar Upadhyay

    By A Correspondent

     

    Amar Upadhyay, last seen on Big Boss season 5, is all set to hit the small screen again with BIG Magic’s Police Files.

     

    The channel aims to feature local-relevant entertainment through the core Hindi heartland – UP, MP, Biharand Jharkhand. With the Hindi heartland known for crimes like drug trafficking, extortion, murder for hire, crime against women, homicide, burglary, theft, land mafia and more, the actor will be seen highlighting cases that the local populace can relate to.

     

    Anand Chakravarthy

    “Amar is a household name and rose to fame through a fiction show and then again through a reality show. He connects excellently with audiences and has a huge fan following in the heartland. His ability to connect with audiences is unique and a show like Police Files requires someone who is one amongst them, understands the true issues of the heartland and offers them solutions on dealing with situations, should they ever be in one. Amar does this beautifully as he discusses cases and helps audiences look out for possible signs through discussions with psychologists, real cops and more…” said Anand Chakravarthy, Executive Vice President, Marketing, RBNL and Business Head, BIG Magic.

     

    Speaking on hosting the show, Amar Upadhyay said: “BIG Magic is the newest entertainment channel that has swept the Heartland. With its specially created localized shows, the channel has been able to fulfill a huge entertainment lacuna in the region. I liked the concept of Police Files and its ability to help audiences deal with the growing crime rate in the region. I look forward to making this iconic show an ideal platform to fight crime and create awareness amongst public.”

     

    The show hopes to empower viewers to be better equipped to deal with criminal situations. As part of the show, Mr Upadhyay will be seen engaged in discussions with psychiatrists, real lawyers and the real police, who discuss the reason, rationale, signs to look out for and more, when it comes to dealing with crime in the region.

     

  • RK Swamy BBDO, known for its insightful work, calls the bathroom "Apna sa Kona" (your very own space) in this new campaign

    RK Swamy BBDO relaunches Parryware with unique insight

    By A Correspondent

     

    [youtube width=”400″ height=”225″]http://www.youtube.com/watch?v=IYefcFAeuXc[/youtube]

    As part of its brand relaunch mandate, RK Swamy BBDO has created a refreshingly new campaign for sanitary brand Parryware.

     

    RK Swamy BBDO, known for its insightful work, calls the bathroom “Apna sa Kona” (your very own space) in this new campaign. This insight is based on special moments which one spends in a bathroom.

     

    Sunil Kukreti, Senior Partner, RK Swamy BBDO, New Delhi, said: “The insight of the campaign is that the bathroom is one place in the house where you can be yourself. You might cry, dance or just ponder in this one space, which is truly yours. The ‘Apna sa Kona’ campaign is created around this.”

     

    The current campaign comprises of Print and TV.

     

    Parryware with a brand heritage of nearly 60 years is now part of the Spanish Roca Group.

     

  • This shift follows a multi-year plan designed to ensure a seamless management transition at the highly successful agency

    Ketchum appoints Rob Flaherty CEO, Ray Kotcher becomes Chairman

    By A Correspondent

     

    Ketchum has announced that Rob Flaherty, senior partner and president, will also assume the role of chief executive officer, effective July 1. Raymond L Kotcher, senior partner and CEO, will become the chairman. This shift follows a multi-year plan designed to ensure a seamless management transition at the highly successful agency, which PRWeek recently named as its 2012 agency of the year.

     

    Mr Flaherty joined Ketchum in 1989 and was named president in 2008. He will continue to report to Mr Kotcher. Over the course of his tenure Mr Flaherty has been involved in all aspects of the firm including having successfully led its largest office (New York), one of its global practices (Corporate) and several of its largest client engagements. He has counseled client organizations and brands including IBM, FedEx, Philips and Pfizer.

     

    According to Dale Adams, President and CEO of Omnicom’s Diversified Agency Services group (DAS): “As CEO, Ray developed the Ketchum brand into one of the most successful in the DAS group of companies and in the public relations sector. I have great respect for Ray’s leadership and many accomplishments and am pleased to have his continued commitment and involvement as chairman. His ability to lead and plan with this group will ensure the transition to Rob will be seamless.”

     

    Mr Kotcher, started at Ketchum in 1983, was appointed president of the agency in 1992, and in June 2000 was named CEO. As CEO, he transformed and grew the firm. In 2009 Kotcher led one of the public relations industry’s largest-ever mergers when Ketchum and Pleon combined operations to create the leading communications consultancy in Europe.

     

    Under his leadership, Ketchum’s geographic client-service footprint also grew in developing markets through acquisitions in China, India and Russia and a joint venture in the Middle East. As CEO, Kotcher also led the development of a range of offerings in areas such as change management, sports and entertainment, and word-of-mouth marketing.

     

    “I am privileged to have served as Ketchum’s CEO through more than a decade of extraordinary change and opportunity in the communications industry,” said Mr Kotcher.

     

    “The appointment of Rob to CEO has been long planned for and he is distinctly qualified for this role,” he continued.

     

    As chief executive, Mr Flaherty will work with Mr Kotcher and other leaders of the firm to guide agency strategy. He also will remain focused on providing clients with breakthrough ideas and the agency’s talent with clear opportunities for growth.

     

    “Having called Ketchum my home for 23 years, I am deeply honored to assume the role of CEO from Ray. Ray has been an outstanding leader, mentor and friend. I tremendously value our partnership and am looking forward to it continuing,” said Mr Flaherty.

     

     

  • This game captures the vivid and beautiful Scottish Highlands

    UTV Indiagames launches official mobile game for ‘Brave’

    By A Correspondent

     

    The gaming company, UTV Indiagames, has launched the official java mobile game for Disney Pixar’s ‘Brave’.

     

    This game captures the vivid and beautiful Scottish Highlands. Based on the protagonist of the movie -Merida, the user has to use his/her archery skills to unfold the mystery and save her family.

     

    “Disney Pixar’s Brave has an excellent storyline which has all the elements – adventure, mystery, action – that lend itself into an engaging game, deepening the fantastical movie experience. With this Java game we want to reach out to 60 per cent of India’s mobile phone population,” said Samir Bangara, Managing Director – Digital, Disney UTV.

     

  • 2011 witnessed the first edition of the awards, where the cine stars are judged by their fans. The awards are by the public, for the public, of the public

    Bol Bachchan stars announce Dainik Bhaskar Bollywood Awards

    By A Correspondent

     

    Dainik Bhaskar.com’s CEO, Gyan Gupta, alongwith the Bol Bachchan team to launch the Dainik Bhaskar Bollywood Awards 2012

    Dainik Bhaskar Group launched the second edition of the Dainik Bhaskar Bollywood Awards. The awards were announced by the star cast of the film, Bol Bachchan.

     

    2011 witnessed the first edition of the awards, where the cine stars are judged by their fans. The awards are by the public, for the public, of the public.

     

    Gyan Gupta, CEO Dainik Bhaskar Digital Division said: “After the success of the previous awards, Dainik Bhaskar is delighted to announce the launch of the second edition. I am really thankful to the team of Bol Bachchan, as they graced this occasion with their presence.”

     

    Ajay Devgan, known for his acting skills and with two National awards in his kitty, does not believe in the award ceremonies. But as the DB Bollywood awards are decided purely by audience voting, he humbly accepted the award in 2011.

     

    The awards not only let people choose their favorite stars as winners, but also the 10 lucky winners get to walk on the red carpet and hand over the award to the winning stars.

     

    Dainik Bhaskar Group has brought a fair award show where Best Character, Best Dialogues & the Hottest Item Number will also be awarded.

     

    RadioCity and E-24 are partnering with Dainik Bhaskar for the their Bollywood awards