MxMIndia

Category: Ad Agencies

  • To lead the creative vision for all brands

    Publicis names Aman Mannan and Shitu Patil as Joint NCDs

    In a bid to strengthen its creative leadership, Publicis India has appointed Aman Mannan and Shitu Patil as joint National Creative Directors (NCDs). In their new roles, the duo will lead the creative vision for all brands at Publicis India, and report to Managing Director, Oindrila Roy.

    In the new roles as NCDs, Mannan and Patil will leverage their expertise to lead the agency’s creative vision across all offices in India.

    Said Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis India: “Publicis India has been on an amazing journey of resurgence in the past two years, with a focus on both growth and creative excellence yielding rich dividends. Our impressive portfolio of work and client roster rival that of any top agency in the country. The search for the perfect blend of creative talent and cultural fit was challenging, but in Aman and Shitu, we have found a team of rare creative talent that spans the entire spectrum of creativity. We are confident that these two wonderful people will inspire our teams and clients to new heights.”

    Added Oindrila Roy, Managing Director, Publicis India: “Aman and Shitu are a powerhouse of creativity and their experience in delivering award-winning work reaffirms this. We are confident that as NCDs, they will inspire our teams with new energies.  We are certain that their creative prowess and strategic acumen will contribute to the continued success and growth of Publicis India.”

  • It will be the 42nd edition of the event

    Ad Club Madras announces Maddys 2024

    The Advertising Club of Madras, one of the oldest and active advertising club in the country, has announced the 42nd edition of its flagship event – the Maddys.

    Said S Balasubramanian, President of the Chennai-based Advertising Club Madras: “In line with the evolving trends within our industry, we have introduced several new categories and revitalised existing segments, thus ensuring a more comprehensive scope. Our aim in making these adjustments is to broaden our reach and enhance accessibility for a diverse array of participants. Through these updates, we aspire to celebrate and acknowledge advertising talents across various domains.”

    Added Surej Salim, Secretary of Advertising Club Madras: “Embarking on our 42nd Maddys Advertising Awards journey, we’ve meticulously crafted 146 categories, a testament to our profound industry research and insightful conversations with both the advertising fraternity and clients. This extensive array truly encapsulates the breadth and depth of modern advertising and ensures that every agency, regardless of size, finds a platform to shine, with each work meticulously evaluated by our eminent jury. The Maddys 2024 promises to be a celebration of diversity, innovation, and excellence, setting new standards in the dynamic world of advertising.”

    Detailed information about the revamped categories and entry guidelines will be available on the official Maddys website – https://adclubmadras.com/maddys2024/

  • To manage their communication strategy & media relations

    LS Digital onboards Kaizzen as their PR and Communications Partner

    LS Digital, a digital marketing transformation (DMT) company, has awarded their PR and communications mandate to Kaizzen, the integrated communications agency.

    Kaizzen’s mandate encompasses managing LS Digital’s communication strategy, media relations, and corporate reputation. Through strategic initiatives and targeted campaigns, Kaizzen will leverage its expertise to further strengthen LS Digital’s presence in key markets and support the company’s ambitious growth plans.

    Speaking on the partnership, Anshuman Misra, SVP Strategic Partnerships, Marketing & PR said: “LS Digital is a visionary company working with a single purpose of putting Digital Marketing Transformation at the core of businesses.  As India takes the centre stage in developing and delivering tech-enabled, innovative services to the world, LS Digital is geared-up in spirit and strength to lead this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident that this collaboration will further strengthen our position as a pioneering force in business transformation.” On this collaboration, Anshuman further said, “In this new era of digital innovation and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey of redefining industry standards, inspire change and shape the future by transforming businesses digitally.”

    Nikhil Pavithran, Group President of Kaizzen, added: “This partnership with LS Digital marks a pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and transformation. LS Digital’s forward-thinking approach, coupled with their integration of digital-first programmatic services to transform the way brands interact with their audience in the tech age, resonates deeply with our vision. We firmly believe in the immense potential of this collaboration, especially in alignment with the Honourable Prime Minister’s Digital India initiative, which sets the stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a great opportunity to leverage our combined strengths to drive meaningful impact and foster impactful dialogues.”

  • To drive business growth

    FCB India appoints Ashima Mehra as CEO

    Ashima Mehra
    Ashima Mehra

    FCB India, part of the FCB Group has appointed Ashima Mehra, as the new Chief Executive Officer (CEO). She was last with Leo Burnett India where she served as an Executive Director.

    Notes a communique: “As FCB India’s new CEO, Ashima will be responsible for overseeing the agency’s operations, driving business growth, nurturing client relationships, and fostering a culture of creativity and innovation.”

  • To work closely with the core leadership team

    Havas Media gets Anand Kumar as President – South

    Anand Kumar
    Anand Kumar

    Havas Media Network India, the specialised media agency conglomerate of Havas India, has appointed Anand Kumar as President – South, Havas Media India to spearhead the operations in the southern markets.

    Anand will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India, and will work closely with the core leadership team of the agency. Kumar has worked in various media agencies in the past including Essence, Maxus, MEC, MPG amongst others.

    Said Uday Mohan, Managing Director, Havas Media India: “We are now poised to embark on our next phase of growth, as we stay committed to making a meaningful difference in the industry. Our robust operations in the south, offer immense potential for marketers and as we continue to grow our business, Anand’s rich expertise will prove to be a huge leverage for us in the region. His addition to the team aligns perfectly with our commitment to staying at the forefront of media innovation.”

    Added Mohit Joshi, CEO, Havas Media Network India: “At Havas Media Network India, our team has grown to over 1000 members, reflecting our expanding presence both in terms of capabilities, talent pool and client base nationwide. Our operations in Bengaluru serve as a hub for numerous key and successful client relationships in the region. We are deeply ingrained in the southern market, leveraging our diverse competences via teams at PivotRoots, Havas Media India, and Centre of Excellence. As our network expands rapidly, we prioritize leaders who possess a profound understanding of the industry landscape. Anand’s appointment reflects our commitment to enhancing omnichannel planning capabilities and ensuring seamless workflows from client briefs to tangible business outcomes, particularly within the pivotal South market.”

  • Snehasis Bose elevated to Group Chief Strategy Officer

    L&K Saatchi & Saatchi appoints Ekta Relan as CSO

    Paritosh Srivastava (Left) Ekta Relan (Center) Snehasis Bose (Right)
    Paritosh Srivastava (Left) Ekta Relan (Center) Snehasis Bose (Right)

    L&K Saatchi & Saatchi has strengthened its strategy leadership by elevating Snehasis Bose, its Chief Strategy Officer (CSO), to the role of Group Chief Strategy Officer. With this, Bose will now oversee strategy across L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate. Additionally, Ekta Relan takes over the reins as the new Chief Strategy Officer (CSO) for L&K Saatchi & Saatchi. Together, Bose and Relan will collaborate to enhance the agency’s strategic initiatives.

    Commenting on the appointments, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis India said: “Given the disproportionate growth all three agency brands have seen in client results, creative respect and revenue over the last few years, and the significant role the strategic function has played, it is the right time for us to introduce a force multiplier. Snehasis is a proven war horse who has been a great asset and most dependable partner to the agency. It’s a natural progression for him to bring his influence and impact across the other agencies. Ekta is a rare talent, with her wealth of experience and strategic acumen, she is the perfect strategic leader and cultural fit to take L&K Saatchi & Saatchi’s spirit of ‘Our Client’s Business Is Our Business’ to the next level.”

  • To elevate brand presence of Prime Group through "innovation and data-driven insights"

    BigBrandTheory bags Lankan account

    BigBrandTheory (BBT), the branding agency, has won the integrated creative mandate for Prime Group, a real estate brand in Sri Lanka. As per the mandate, the agency will be responsible for brand strategy, positioning, Project naming and identity, and creative campaigns for omnichannel mediums.

    Speaking about the agency’s appointment, Sandamini Perera, Co-Founder and Co-Chair of the Colombo-based Prime Group, said: “As Sri Lanka’s real estate market continues to expand, Prime Group recognises the need to differentiate itself and establish a strong brand that resonates with both local and international audiences. BBT was the clear choice for us owing to their unparalleled expertise in consumer understanding, strategic approach, and creative thinking coupled with unmatched tenacity. We are committed to enhancing our brand presence and driving growth in the competitive real estate sector. With BBT on board, we are confident in crafting impactful brand strategies and identities that will not only attract potential investors and buyers but also contribute to the growth of the overall real estate industry in Sri Lanka.”

    Added Pravin Shah, Founder of the Mumbai-based BigBrandTheory: “We are honoured to have been chosen as Prime Group’s creative branding partner.  This win is significant for us as it marks our foray into the Sri Lankan market and is a testament to our commitment to delivering exceptional branding solutions to clients globally. Sri Lanka’s real estate market presents a unique set of opportunities and challenges. Through our collaboration, we aim to create a compelling brand narrative that effectively communicates Prime Group’s value proposition that resonates with its target audience and elevates its market positioning.”

  • To helm content including their OTT and studios endeavours

    OML Entertainment appoints Kreeti Gogia

    Kreeti Gogia
    Kreeti Gogia

    OML or Only Much Louder Entertainment, has appointed Kreeti Gogia as Head of Content.

    Gogia has been associated with OML since 2015, first as a freelance executive producer before coming on board full-time and rising up to become Content Head in 2019. During this time, she worked extensively on projects like Comedy Hunt on YouTube, Pushpavalli, Shaitan Haveli, Laakhon Mein Ek and all seasons of Comicstaan.

    Speaking on the appointment, Gunjan Arya, CEO of OML Entertainment said: “As Kreeti takes on her new role at OML Entertainment, her deep understanding of television production and track record of success highlights her readiness to lead our long-form original content division into a new era of excellence. Kreeti’s appointment signifies more than just a leadership change — it symbolises OML Entertainment’s dedication to delivering immersive content tailored for the digital age. As audiences increasingly turn to OTT platforms for their entertainment needs, OML Entertainment is primed to meet this demand head-on under Kreeti’s visionary guidance.”

  • Appoints new ECDs

    Havas bolsters creative team

    Havas, the creative agency of Havas India, has strengthened its creative team with the appointment of Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors.

    Based out of Gurugram, all four will report to Anupama Ramaswamy, Chief Creative Officer of Havas Worldwide India, and will be responsible for further strengthening the creative offering of the agency.

    Speaking about the appointments, Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, said:“Now is the time for our work to shine. And I can’t think of a better team to lead this than Neharika, Monish, Arjun and Ajitesh. I’m delighted to welcome them into the Havas family. They are a dynamic bunch, brimming with new ideas, each having their own individual strengths, which will not just help the brands we work on but also the teams. I believe in their capabilities and mindset to take Havas Worldwide India to newer heights.”

  • To launch White Label to expand its Integrated Marketing domain

    White partners with Rohit Tugnait

    White, the media marketing agency, has announced its partnership with Rohit Tugnait, former Commercial Director of Vice Media Group, to launch ‘White Label’ division to start a new content solution division with the company.

    Expressing his enthusiasm about the partnership Tugnait, who is designated Chief Executive Officer of White Label, said: “Vishesh Sahni (Founder – White) has a clear vision of where he wants to take White as an organisation and what it needs to stand for; which resonates perfectly with what I envision for White Label, so it is a great collaboration together for us. We have got most of the Vice team aboard and are ready to create magic for clients.”

    Speaking on the strategic partnership, Sahni added: “We have grown rapidly as an organisation, by creating some of the industry’s most talked-about experiences. Our profound understanding of culture equips us to offer meaningful, new-to-the-world thinking for our partner brands. Amidst some conscious, strategic moves as an organisation; the next organic step was to round out the integrated marketing approach by bringing Rohit and the team on to start White Label.”

  • Chopra was until recently Vice-President for Marketing and Communications at Stanza Living

    MSL appoints Sahil Chopra as COO for Publicis Consultants Asia

    MSL, Publicis Groupe’s strategic communications, has appointed Sahil Chopra as Chief Operating Officer (COO) for Publicis Consultants Asia (PCA).  In his new role, Chopra will be responsible for strategic guidance and oversee delivery of core services to client organisations in the entertainment, consumer and technology sectors. Chopra was until recently Vice-President for Marketing and Communications at Stanza Living.

    Said Amit Misra, CEO, MSL South Asia: “I am super excited to have Sahil join our team back. This appointment is strategic to our business needs at MSL, aimed at accelerating very specific communication and business needs of our clients. I am certain that Sahil will drive modern business communication impact and lead Publicis Consultants Asia to newer heights.”

    Added Viju George, Managing Director, PCA: “Category leaders operate in high-velocity environments and have a very specific way of working that requires specialists to meet their communication needs as these are tied to business outcomes. I am confident that Sahil has the understanding, the commitment to serve diverse needs of client organizations, and I am pleased to have Sahil a part of our team.”

    Chopra, as per his LinkedIn profile, worked with MSL for a little over two years — from June 2016 to July 2018.

  • For its media management and communication strategies

    Drone Destination appoints Dentsu for PR

    Drone Destination has announced its association with Dentsu Creative PR as its official public relations ad investor relations agency. The account will be managed from Dentsu’s Gurugram office.

    Commenting on the association, Sanjeev Anand, President, Dentsu Creative PR said: “We are excited to announce our partnership with Drone Destination. As we embark on this exciting chapter alongside Drone Destination, we are poised to set a new standard of collaboration that stands as a testament to creativity, innovation, and the pursuit of shared success. This strategic collaboration will allow us to service the company with our strategies and innovative ideas that resonate with Drone Destination’s vision and objectives.”