MxMIndia

Category: Ad Agencies

  • The two programs were held in MICA, Ahmedabad from the 23rd­ 29th January 2015

    DDB-U flagged off by DDB Mudra in India

    By A Correspondent

     

    DDB-U@MICA, a learning institution responsible for educating varying levels across the DDB Mudra Group has launched in India. Working along with MICA Ahmedabad, the DDB Mudra Group has just concluded two key Career Development and Engagement Programs. A three day MDP (Management Development Program) and a unique three day IMP (India Management Program), for its current and future leaders.

     

    Through the two programs, which were held in MICA, Ahmedabad from the 23rd­ 29th January 2015 , DDB Mudra Group mid and senior level leadership were taken through bespoke programs addressing specially identified operational challenges and opportunities, designed to deliver on its ‘People First’ culture.

     

    The 3-day MDP course was a hands-on, interactive, skill-building learning experience, loaded with tools and best practices to help one create a management toolbox that enables one to handle the most difficult of management challenges. All of the case studies, tools, techniques and exercises used in the program were based on extensive leadership and management research and real-life agency issues. The program was led by Nigel Beard, Trainer & Facilitator, DDB Worldwide, based at Adam & Eve DDB in London. Nigel has been with DDB for over 30 years, he lectures and tutors at London¹s University of Westminster, is a Member of the UK Institute of Practitioners in Advertising (IPA).

     

    Said Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group,” Being a ‘People’s first organization’, we are thrilled to launch DDB-U to India to reinforce the organizational hierarchy of ‘People, Product, Profit, in that order’ with our employees. Through these programs we have been able to enhance the skillsets and leadership quotient of around 60 of our talented and dedicated colleagues. All in a period of one week. This is just the beginning.”

     

  • The company will unite 11 independent agencies with 40 offices in 17 countries

    Mirum to drive business transformation for JWT

    By A Correspondent

     

    J. Walter Thompson announced the launch of Mirum, a global company uniting 11 digital agencies spanning 17 countries and 40 offices. Former Digitaria Chief Executive Officer Dan Khabie will take charge as Mirum Global and North America CEO. In this role, Khabie will have oversight of Mirum’s overall growth strategy, including P&L responsibility, managing key client relationships and aligning resources to service clients globally. He will report to J. Walter Thompson Company’s Global CEO, Gustavo Martinez, and be based between the West Coast and the East Coast.

     

    Mirum is a new company created with a pioneering spirit, built by bringing together successful regional companies that have a deep understanding of local market needs. Mirum’s principles are rooted in innovation, design, data, marketing and technology to drive business transformation in a world of constantly evolving behaviors and expectations.

     

    “The launch of Mirum is an integral part of our strategy to continue building on J. Walter Thompson’s many assets and capabilities in order to drive business transformation,” stated Martinez. “Mirum is poised to deliver both the technology and creative solutions that global brands demand.”

     

    “Dan’s natural entrepreneurial instincts and passion will foster Mirum’s startup mentality as he drives growth forward across our global network,” said Stefano Zunino, Head of Digital Worldwide, J. Walter Thompson, and Chairman of Mirum.

     

    Mirum’s capabilities are organized around Strategy & Consulting services, Creative & Content, User Experience & Platforms, Analytics & Insight and Product Development & Mobile. Additionally, Mirum has deep vertical service offerings in Digital Retail, Behavioral Media and Financial Services.

     

    Current clients include CBRE, Cyrela, Daum Kakao, Finnair, HSBC, Magazine Luiza, Mazda, Microsoft, Nokia, Petco, Singapore Tourism Board, TD Bank, Walmart and XL, among others.

     

    Mirum companies include Digitaria (U.S.), XM (Asia Pacific), CASA (Brazil), ActivearkJWT (Finland, Sweden, India and U.K.) and Twist Image (Canada). Lunchbox (U.S.), i-Cherry (Brazil), HeathWallace (U.K.), Quirk (South Africa and U.K.), Clarus (Mexico) and X-Prime (France) will also join Mirum.

     

    Daiga Atvara will be Chief Design Officer; Matt Webb, Chief Technology Officer; Dave Wallace, Chief Operations Officer; Nick Read, Chief Financial Officer; Sarah Kotlova, Global Head of Agency Services; and John Baker, Chief Marketing Officer. Khabie plans on naming a Chief Creative Officer, Chief Strategy Officer and Global Head of Data & Analytics over the next six months.

     

    Khabie has also named his global leadership team, which includes Robin Bade and Markus Hakala, Europe; Rob Stokes, MEA; Guilherme Gomide, LATAM; Nanda Ivens, APAC; Mark Goodman, NA; Alex Kavinski, Behavioral Media; and Kevin Weisberg, Digital Retail Marketing.

     

  • Mindshare appoints Prasanth Kumar as CEO, South Asia to take over Ravi Rao who is rumoured to be moving to sandier pastures

    It’s PK as the new Mindshare South Asia boss!

     

    By A Correspondent

     

    The poster of the Aamir Khan film PK was the first thing that came to our minds when one of the A&M media’s favourite sources alerted us of the winds of change that were blowing across the GroupM South Asia headquarters in North Mumbai.

     

    Expectedly, the otherwise very responsive dramatis personae clammed up. Calls and text messages received no reply. Whatsapp messages got those two blue ticks, but not even the ‘typing’ indicator in response. But while we were sure of the news, we couldn’t carry it without a confirmation. So it waited from Wednesday to Thursday to the weekend.

     

    There were also other things that were also grabbing our attention.

     

    Prasanth Kumar
    Ravi Rao

    And then on Sunday evening, our inbox alert beeped. The message curiously asked us to embargo the news till 9pm. The news confirmed our earlier info: Leading media agency network Mindshare has appointed Prasanth Kumar as CEO, South Asia. He will take charge with effect from March 1, 2015. Ravi Rao, who is currently CEO, will be transitioning into a new role within GroupM, the details of which are to be announced soon.

     

    So where’s Ravi Rao going? Back to the Gulf, we were told. If not within the fold, outside of it. The communiqué says he will transition to a new role within GroupM, but which clearly means negotiations are still on.

     

    CVL Srinivas
    Gowthaman Ragothaman

    Kumar or PK, as he’s known in the fraternity, is currently Head of WPP-owned GroupM’s Central Trading Group and a member of the South Asia Executive Committee. As Mindshare South Asia leader, he will report into CVL Srinivas, CEO GroupM South Asia and Gowthaman Ragothaman, COO of Mindshare Asia Pacific. And who takes over from him, we asked the GroupM spokesperson. There are no names yet, but last year Jai Lala and Sidharth Parashar were elevated in the CTG team.

     

    Meanwhile, this is what Srinivas on the announcement: “Prasanth was a unanimous choice for this role.  In the past 10 years, he has played a stellar role in ensuring GroupM’s scale is leveraged to maximise value for our clients. I’d like to thank Ravi Rao for his contribution and wish him the very best in his new role within the network.”

     

    And here’s what Ragothaman (better known as GMan) commented on the change: “Ravi has done a fantastic job in growing our business in India in the last three years. India is at the inflexion point on digital, content, analytics, e-commerce and measurement and in Prasanth we have a seasoned veteran to lead Mindshare to the next level. And I am particularly happy that we continue to groom and grow talent from our larger GroupM ecosystem with diverse talent and experience to leadership positions, which speaks highly about our talent in the market place. In the past 10 years Prasanth Kumar has done a tremendous job scaling up GroupM’s CTG practice in South Asia, and developing strategic partnerships for GroupM that contribute to the successes of all GroupM agencies.”

     

    Big Story image inspired by poster of the Raj Kumar Hirani film PK. Imaging by Rafiq, Poster courtesy: PK, the film, poster

     

  • Gowthaman Ragothaman (better known as GMan), COO of Mindshare Asia Pacific, speaks on the priorities ahead of Mindshare South Asia’s CEO-designate Prasanth Kumar

    Structure, Talent and Innovation are action points for PK at Mindshare, says GMan. Exclusive to MxM

    Gowthaman Ragothaman

    Given that both CVL Srinivas, CEO GroupM South Asia and Prasanth ‘PK’ Kumar, Managing Partner, Central Trading Group, GroupM South Asia and CEO-designate Mindshare South Asia were busy with the presentation of the ‘This Year Next Year’ report, they preferred to not speak on the latter’s appointment to the top job. But since PK will also report into Gowthaman Ragothaman (better known as GMan), COO of Mindshare Asia Pacific, Pradyuman Maheshwari spoke to GMan in Singapore and requested him to respond to a few questions via email.

     

    It’s been three years since you moved out from direct responsibility of South Asia. From a regional perspective, what are the broad challenges facing the India office?

    We have to treat India/South Asia as a region. No other market/office in the world has so many offices. We have Mumbai, Delhi, Bangalore, Kolkata, Chennai, Lahore, Dhaka and Colombo. While all other markets are structured for a “one office leadership”, as we have expanded and grown across offices, our “speed to market” was significantly tested in the last few years – this is an internal dynamic. As an industry, I realised, when I moved out into the region, India is very inclusive and try to do/invent all things inside when a lot of best practice can be just replicated or brought into the country. I also realised that the talent drain from India to the region, has sort of depleted some good quality talent in the country. So Structure, Talent and Innovation – are the three broad challenges.

     

    Prasanth Kumar is a seasoned GroupM hand. What are the specific targets you have for him?

    Pretty much the above 3 points. And you will see some of these happening quite fast and quick.

     

    In your statement on PK’s appointment, you speak about getting leadership talent from within the group. But, don’t you think that for achieving something out-of-the-box or hat ke, as they say in India, you need to bring in talent from the outside?

    Totally agree with you. We continue to diversify out talent pool at all levels – and the constant churn in the industry helps us to manage this, especially when you flip it as an opportunity instead of a problem. Almost all the recruitments we have made in Mindshare in the past 2-3 years are external talent. And at the same time, if you look at the challenges that I have mentioned in the first point, our considered view is to groom local talent to leadership positions as they come with tremendous insights of the organisational issues. It is  a considered choice…but not necessarily a permanent choice for all the times.

     

  • All the accounts put together are estimated to spend about 100 crores

    Madison Media Omega bags slew of accounts in Bangalore

    By A Correspondent

     

    Madison Media Omega, the Bangalore office of Madison Media Group has been on an account winning spree, having won key accounts including J G Hosiery, the makers of Amul innerwear, Metro Cash and Carry, Zivame, Ashirwad Pipes and Total Environment. All the accounts put together are estimated to spend about 100 crores.

     

    Dinesh Rathore

    Commenting on this development, Dinesh Rathore, Chief Operating Officer, said, “Over the last one year our endeavor has been to increase our client portfolio by providing sound strategic advice to our clients and being their trusted communication partners in building their brands and business in the country.”

     

    Madison Media Group has been on an account winning spree, having won a host of new businesses in 2014 including Lafarge Cement, EPIC channel, Nirav Modi, Senco Gold, Wockhardt Hospitals, Cordlife, Lenskart, DHFL, Viber and the mother of all media accounts of 2014, the media mandate for BJP for the national elections and for Maharashtra, Haryana, Jammu & Kashmir and the current Delhi election.

     

  • For the first time ever, as per WARC 100, an annual ranking of best marketing companies and campaign, has seen an Indian agency right at the top!

    Yes, Lowe Lintas India is the #1 creative agency in the whole world!

     

    By A Correspondent

     

    We knew that Lowe Lintas is one of the foremost agencies in the country. That many of its works have bagged international laurels. But what we didn’t know is that it’s the No 1 creative agency in the world.

     

    That’s a huuuuuuuge accolade. Don’t believe it?

     

    Well, here’s the news:  Based on their performance in effectiveness and strategy competitions, WARC 100, an annual ranking of the world’s best marketing companies and campaigns, has announced Lowe Lintas India is the No. 1 creative agency in the world. The study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour. This is the first time an agency from India has landed the top spot.

     

    The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the world. Unilever was named No 1 Advertiser of the Year, with two of their campaigns (both created by Lowe Lintas) making it to the Top 5.

     

    Lowe Lintas India accumulated 212.9 points while AMV BBDO UK took the second spot at 191 points and Colenso BBDO NZ that collected 147.6 points to finish third. This accolade is another addition to the strong run that the agency has had over the past few months. Recent successes of Lowe Lintas on global platforms include Ad Age International Agency of the Year, the American Jay Chiat Awards and WARC Asia, all of which were firsts for India.

     

    Joseph George

    Said Joseph George, CEO, Lowe Lintas + Partners: “We hold WARC in very high regard. This recognition is both extremely satisfying and spurring. We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to do and believe in.”

     

    Campaigns created by Lowe Lintas India took two of the Top 5 spots on WARC100 as the World’s Best Campaigns. Kan Khajura Tesan, (created in collaboration with partners including PHD and Netcore), has been named the World’s Best Marketing campaign while ‘Help a child Reach 5’ for Lifebuoy was ranked 4th. Again, these are the only campaigns from India to feature in the World’s Top 10.

     

    Now will we see Prime Minister Narendra Modi making a call to Joseph George or R Balki to congratulate them for having earned laurels for the country? Or better still, hire the agency to promote its campaign in Bihar. Learnings from ‘Kan Khajura Tesan’ should come in handy 🙂

     

     

     

     

  • Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand

    Publicis acquires Expicient; integrates it under Rosetta

    By A Correspondent

     

    Publicis Groupe has acquired Expicient Inc., a leading global omni-channel services firm with significant expertise in inventory and order management systems (OMS), a capability that clients increasingly need to manage inventory, pricing and offers across channels for today’s connected consumer who moves fluidly across digital and physical stores. Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand.

     

    “Today’s always-on consumer makes no distinction between devices and channels,” said Publicis.Sapient, CEO Alan Herrick “As a result our retail clients are increasingly looking for us to build systems inventory, supply chain, omni-channel commerce that enable the experience a 2015 consumer demands. Expicient joining Publicis.Sapient allows us to significantly strengthen our client’s ability to integrate offer information, order information, inventory information and pricing information across channels, which is a significant change from a world where the on-line stores and physical stores operated separately.”

     

    Expicient’s industry-leading omni-channel Order Management Systems (OMS) capabilities and strong expertise in managed services, inbound/outbound supply chain, logistics, in-store clienteling applications and strategic technology consulting will strengthen Publicis.Sapient’s marketing, commerce and consulting offerings. In joining the Publicis Sapient platform, Expicient will be led by the Rosetta team and will contribute to Publicis.Sapient’s Global Distributed Delivery model, whereby the platform creates significant shared service capabilities accessible to all its clients.

     

    “Rosetta is perfectly positioned to lead the integration of Expicient and help accelerate the benefit for Publicis.Sapient clients,” said Tom Adamski, CEO Razorfish Global. “Sapient Nitro, Razorfish Global and DigitasLBi are all highly recognized as leaders in omni-channel commerce, and together through the Publicis.Sapient platform we are unmatched. Expicient’s impact on our total business will be significant.”

     

    “The opportunity ahead of us, to create differentiated customer experiences is tremendous. We are living in an unprecedented time of connected consumers and commerce. For Expicient, combining forces with Publicis.Sapient will allow our teams to deliver a full range of marketing and commerce solutions while significantly expanding our global reach,” said Darpan Seth CEO and founder of Expicient. “We’re excited to be a part of Publicis.Sapient and to meaningfully add to global commerce capabilities already recognized as the best in the world.”

     

  • Sanjeev Kotnala@Adfest: 20 Learnings from the Jury on How to Be Bad Enough

    By Sanjeev Kotnala


    Here is a summary of what the Jury at ADFEST 2015 PATTAYA said they were looking, wishing and at times missing. In simple terms in addition to being the bravest, smartest pieces of communication here are the 19 pointers for you to work on.

    1. The ultimate winners come from answering some simple questions. Which one had the biggest impact? What’s the contribution these ideas have to society? What is pushing the industry forward?

    2. Stop seeing mobile (or any emerging media) as a last-minute add-on.

    3. Designs not only needs to be pleasing to the eye but also must stimulate the mind by making you think, look twice or imagine.

    4. The best design idea might not be the loudest or the coolest, but it should be the most memorable, and it should be built to last.

    5. You will fail as a designer if you don’t build to last.

    6. Direct marketing has moved into new spheres, with a lot of new platforms and technologies. Develop ideas that are targeted, contextual and that evoke a direct response, rather than simply trying to use the latest tool.

    7. Do not simply follow tried and tested formulas.

    8. Work stands out when it is very different in thinking and is well executed. The most insightful pieces not only connect well with the audience but also are lauded by the jury.

    9. To succeed and be appreciated, always start with a strong, unique insight.

    10. The era of advertising as an awareness-building industry is over. The role is now much bigger. Question- what solutions are we providing? What actions are we encouraging people to take?

    11. Jury tries to look a work that is making a contribution to brands, to customers and to society at large.

    12. Do not force the use of technology. The best pieces are simple. There the technology is a tool that seamlessly supports an idea, rather than being the idea.

    13. Now, in the digital age, scam ads are about going to charities and promising them a wonderful idea with no long-term interest in the charity. If you’re going to do charity work for awards, make it meaningful. Otherwise it’s morally corrupt. Jury tries to award a work that is genuinely effective and created for genuine clients.

    14. Everything can be a medium now. But what it takes to succeed is the ability to use the medium to connect the brand to the consumer in a relevant way in bold new ways.

    15. Good branded content and entertainment pieces have to be entertaining and engaging in their own right, even if the brand is not prominently featured.

    16. The best pieces of work are not just immensely entertaining to watch, but also brings the audience closer to the brand.

    17. The more media channels diversify, the more overlap we will see the art is to ensure that every utilized media channels in innovative, targeted ways.

    18. Demonstrate an unexpected solution to an expected problem.

    19. The winning work is always distinctively inspired in and by the cultures in which they originate and address.

    20. The Jury must kick itself into asking: why the hell I have not done this.

    Various jury members contributed learning in this list. They comprise Bechara Mouzannar, Chief Creative Officer for Leo Burnett MENA, Beruit. Charles Cadell, Asia Pacific President of McCann Worldgroup Asia Pacific, Singapore. Mitsuyuki Nakayama, President of Dentsu Media Southeast Asia and CEO of Dentsu Media (Thailand). Norman Tan, North Asia Chief Creative Officer & China Chairman for JWT, Shanghai. Pum Lefebure, Co-Founder & Chief Creative Officer of Design Army, Washington DC. Rei Inamoto, Worldwide Chief Creative Officer of AKQA, New York & Global. Sonal Dabral, Chairman & Chief Creative Officer of DDB Mudra Group

     

     

    Sanjeev Kotnala is Head Catalyst at Intradia and believes the best way forward for an organisation is to enhance its interanal team’s potential and capabilities instead of depending on external resources. He is a Management, Marketing and Braand consultant and conducts specialised workshops in the area of IDEATION (Harvest and Liberate) and Innovation (InNoWait). To contact email sanjeev@intradia.in  or tweet at s_kotnala visit www.intradia.in  www.sanjeevkotnala.com.

     

  • This year India shares 'Country of the Year' with GroupM Philippines

    GroupM India rules at the eMMies 2015

    By A Correspondent

     

    GroupM India has won the ‘Country of the Year’ award at the eMMies 2015, the regional awards for GroupM Asia Pacific. The ‘Country of the Year’ is the grandest award at the eMMies and is given to the country that delivers the best business performance while upholding the highest standards of GroupM values. This is the second time GroupM India has won this prestigious award. This year India shares ‘Country of the Year’ with GroupM Philippines.

     

    Commenting on GroupM India’s strong showing, Mark Patterson, CEO GroupM Asia Pacific said, “India continues to set a gold standard in the region through continuous refreshment, reinvigoration, expansion of services and unique influence in the market whilst maintaining a close, collaborative and entrepreneurial spirit throughout GroupM. India does this year on year which make their performance all the more special and worthy of recognition. If there was a country of the decade award it would be India’s.”

     

    CVL Srinivas

    CVL Srinivas, CEO, GroupM South Asia said, “India is extremely proud to receive the ‘Country of the Year’ award at the eMMies this year. 2014 has been one of our best years. We are especially proud of our talent who have embraced challenges in a very dynamic market and delivered true value to our clients. However what is most heartening is that we live up to the highest standards of quality among our peers in the larger GroupM family.”

     

  • As India's economic growth firms up, Corporate India is demanding sharper insights, strategic partnerships and world-class execution

    Madison PR adds 45 new wins in 2014-15

    By A Correspondent

     

    Madison Public Relations has announced that 2014-15 has been yet another year of high growth for the agency. The agency has added 45 new marquee brands to its already formidable client roster.  The agency attributes its success to its innovative campaigns, digital PR, measurable business results and a strong work-life culture, where employees are encouraged to have fun at work, enabling high creativity and productivity.

     

    The agency with its focus on client delight, has established strong capability in the FMCG, Pharma, Hospitality, Luxury and Lifestyle segments and has been known for its long standing relationships with iconic brands and industry leaders such as Procter & Gamble, Britannia, Cafe Coffee Day, Godrej & Boyce, Levis, PUMA, GSK, Go Air, Apollo Health, HBO, Zee News and Lifestyle for many years.

     

    Sam Balsara
    Paresh Chaudhry

    Sam Balsara, Chairman & Managing Director, Madison World, said, “Increasingly more and more clients are wanting to augment their advertising spends through intelligent use of what the Public Relations discipline has to offer and I am glad that Madison PR has a cutting edge offering in this discipline which has registered substantial growth for the 3rd consecutive year.”

     

    Commenting on this year’s performance CEO, Paresh Chaudhry said, “As India’s economic growth firms up, Corporate India is demanding sharper insights, strategic partnerships and world-class execution. Increase in Digital innovation and engaging influencer- communication has led us to win National and International awards. I am extremely proud of my team’s deep commitment and passion to delight our clients. The year gone by has been a milestone in the journey of Madison PR with tremendous efforts being made in channelizing communications towards the digital route and the growth is a testament to Madison PR’s ability to address today’s dynamic client needs”.

     

  • He will also be incharge of special projections in South East Asia

    Omnicom appoints Amol Dighe as Head of Investment India

    By A Correspondent

     

    Omnicom Media Group has announced the appointment of Amol Dighe as Head of Investment, Omnicom Media Group India. The appointment in India follows senior hires for the function in markets like Singapore and Hong Kong.

     

    Mr Dighe will lead strategic insight and analysis over the OMD and PHD investment portfolio to ensure the best possible client outcomes are secured across all media platforms. In addition he will be involved with special development projects across South East Asia.

     

    Prior to his new role at Omnicom Media Group, Mr Dighe has a depth of experience working with Unilever in a Regional Buying and Operations role for the Asia Pacific Region, working with Star TV Network to establish their Client Service Strategy and Planning unit and working with Group M India spanning over nine years. Most recently he was in a leadership role in Jakarta with Mindshare Indonesia.

     

    Jasmin Sohrabji
    Harish Shriyan

    Speaking on Amol’s appointment, Jasmin Sohrabji, CEO Omnicom Media Group India and South East Asia said, “Amol is a terrific addition to the team, bringing invaluable experience to further strengthen our Investment team. Leveraging his experience across the region he will additionally play a key role in special development projects in South East Asia.”

     

    Welcoming him to Omnicom, Harish Shriyan, COO Omnicom Media Group said, “As we consolidate and gear up for the next level of growth, we are excited have Amol as part of our management team that will enhance our client delivery capabilities in India.”

     

    Said Mr Dighe: “I am delighted and excited with this opportunity of working with the growing Omnicom Media Group team to add greater value to our client offering and making our business more robust for the future.”

     

    Commenting on the appointment, Paul Moreton, Chief Investment Officer, Omnicom Media Group APAC, said, “With our business growth, we are privileged to have the ability to attract quality talent. Amol will continue to develop our offering – delivering expertise in an area of increasing sophistication.”

     

    The appointment is effective immediately.

     

  • He was Marketing Head and part of the start-up team for Danone India and also spent nearly 15 years with JWT India at its flagship Mumbai office working with Unilever and other key clients

    Varun Channa is MD, Mindshare Malaysia

    Varun Channa

    By A Correspondent

     

    Mindshare APAC, the global media agency network part of WPP, has appointed Varun Channa, to the role of Managing Director, Mindshare Malaysia.  He joins Mindshare after six years with Danone Indonesia, where he helped to turn around their fresh dairy business and developed the roadmap for their Isotonics. Prior to that, he was Marketing Head and part of the start-up team for Danone India and also spent nearly 15 years with JWT India at its flagship Mumbai office working with Unilever and other key clients.

     

    Gowthaman Ragothaman

    Commenting on the appointment, Gowthaman Ragothaman, COO of Mindshare Asia Pacific, said:  “We are totally delighted to welcome Varun on board, who brings a wealth of experience across industries and markets. This is the beginning of a new chapter in the whole new world of connected media, where content, creativity and consumer data in the Malaysian market is at the centre of all activities and importance. “ Adding on to this, Girish Menon, CEO, GroupM Malaysia said: “With Varun, we have hit upon a fantastic combination – with JWT, he honed his skills in developing communications solutions for some iconic global brands and then as a tech-savvy marketer with Danone in tree different fast-growing, competitive markets, he got his hands dirty developing marketing solutions to deliver strong business results. I believe these are the combination of skills and experiences that our clients increasingly expect from the head of their agency, so I am confident that Varun will lead Mindshare to even greater success!”

     

    Commenting on his appointment, Mr Channa said: “It’s a pleasure to be part of Mindshare Malaysia in these exciting times when media is playing a even greater role in growing our clients’ business. Seeing the pipeline of innovative digital solutions we have, I look forward to us adding greater value to our clients’ business.” Mr Channa takes over the role from Gerald Wittenberger, who returned to Europe at the end of 2014.